FUKUFUKU-YA LLC Every day, we want to cherish and be there for the “maiden heart” that lives in the hearts of elderly mothers!

[FUKUFUKU-YA LLC] Every day, we want to be the ones who cherish and stand by the “Otome Gokoro” that truly lives in the hearts of elderly mothers! ​
FUKUFUKU-YA LLC Press release: April 1, 2025 April Dream Project Every day, we want to cherish and be there for the “Otome Gokoro” that truly lives in the hearts of elderly mothers! His fashion sense never fades. Even as we get older and our backs become rounder, we will foster an atmosphere of understanding and respecting the girlish desires of elderly mothers, such as “I want to be fashionable” and “I like pink,” which are hidden in their hearts! This press release is a dream sent out by a business operator who sympathizes with the April Dream project and wants to make April 1st a day full of dreams, hoping to make them come true eventually. Our company supports April Dream, which aims to make April 1st the day to share dreams. This press release is a dream of FUKUFUKU-YA LLC.
https://prcdn.freetls.fastly.net/release_image/99904/9/99904-9-288ca157da4a059fd48829707eb76c0b-940×788.png All elderly mothers “love fashion!” My 88-year-old mother’s heart as she quietly threw away the clothes she delivered FUKUFUKU-YA is in its third year of business. An apparel brand for women in their 80s and 90s. The impetus for founding the company came from my own experience as the company’s representative, who was having trouble finding clothes for her 88-year-old mother who lives in a facility. At that time, my eyes were always on the lookout for my mother’s clothes, as her clothes no longer fit her well due to age-related changes in her figure and body functions. However, the clothes “for seniors” are far from what my mother wants, and are often plain or difficult to wear. There were days when I had no choice but to deliver “so-so clothes.” Still, my mother accepted it with a big smile and said, “Thank you.” However, one day, a staff member at the facility told me about this. “The mother doesn’t wear the clothes her daughter brought her, but instead cuts them into small pieces with scissors, wraps them in newspaper so that no one can tell, and then throws them away.” It was a shock. However, this was not selfishness; it was a motherly move that she did not want to hurt her daughter by complaining that she didn’t like it or that it was difficult to wear, even though she really wanted to wear pink or pretty floral clothes. Although mother and daughter had feelings of care for each other, there was a sad reality that their wishes could not come true.
https://prcdn.freetls.fastly.net/release_image/99904/9/99904-9-31d070d47060dd9f13b736cd8e3a5372-246×339.jpg Because my daughter brought me the clothes… But For a society where my elderly mother can confidently say, “I want to wear pink clothes!” Elderly people still want to enjoy fashion. No, in fact, as they grow older, they are freed from various “shackles” and become pure and honest with their feelings. As if inversely proportional to the aging of my body, my feelings gradually return to being a maiden, and I keep my “maiden’s heart” such as liking pink and sparkling things inside me, and I want to refine these feelings every day and become more fashionable! I hope so. However, I find it difficult to express my true feelings because my family and those around me seem to be saying things like, “You’re old enough,” and “You have too many clothes.” The reality is that people continue to put up with their feelings without their feelings being understood, let go of the feeling of emotional fulfillment that can be gained by pretending, and lose opportunities to communicate and socialize as a “finished person”. Is this okay… No, that can’t be true. I hope that a culture will take root where elderly mothers, who have supported their families and built the foundations of society, can dress up and say, “I want to wear pink!” and we will live in a society where women do not lose their brilliance as women. —On April 1st, FUKUFUKU-YA will embrace the young woman’s heart that is alive and well within her elderly mother, spread the presence of an undiminished sense of fashion to society, and uphold the brand’s dream of creating a rich senior life.
https://prcdn.freetls.fastly.net/release_image/99904/9/99904-9-98f2e8efeb192e01bed9450b354389d9-940×788.png “April Dream” is a project by in which companies share their dreams that they hope to eventually come true on April 1st. We are seriously aiming to make this dream come true. Fashion brand for women in their 80s and above FUKUFUKU-YA https://www.fukufuku-ya.com