Bvlgari “Serpenti Eterna” A bold and innovative evolution of a timeless icon

[Bvlgari] “Serpenti Eterna” A bold and innovative evolution of a timeless icon ​ Bvlgari Japan LLC Press release: April 2, 2025 [Bulgari] “Serpenti Eterna” A bold and innovative evolution of a timeless icon
https://prcdn.freetls.fastly.net/release_image/5631/1628/5631-1628-fab7e4e85872a0f6d574d8542b7b91c7-2160×2700.jpg The impressive icon “Serpenti” will be unveiled in a new and innovative form in the sacred city of Geneva. This marks a symbolic milestone for Bvlgari, which will be participating in the
international watchmaking event Watches & Wonders for the first time. Bvlgari will appear at Watches & Wonders 2025 with a collection that is its identity and an exhibition space that embodies its Roman DNA. Serpenti Eterna reinterprets Bvlgari’s iconic Serpenti through bold and avant-garde jewelry creations. The Italian breeze in Watches & Wonders Bvlgari draws on the expertise of both high jewelers and luxury watchmakers to create exceptional timepieces. The exhibition space embodies Bvlgari’s deep Roman soul, allowing visitors to experience Bvlgari’s Italian culture, distinctive elegance, and avant-garde creative vision through the fusion of beautiful marble tones and precious materials. Beginning with the impressive façade that has elements of Italian rationalist architecture, inside, seven showcases inspired by BEYOND TIME, which records the unwavering achievements of Bvlgari watches, lead visitors into the world of Bvlgari. Each display tells the story of an iconic creation, and each avant-garde piece, with its own historical context, creates a dialogue between past and present. Bvlgari presents the Serpenti Eterna, a new watch that embodies its power to evolve and redefine watchmaking elegance through a carefully crafted setting and has an important meaning in its vision of time.
https://prcdn.freetls.fastly.net/release_image/5631/1628/5631-1628-87c34823a6b0499af2146f9e0f19ba72-2160×2700.jpg Timeless icon Serpenti undergoes its boldest transformation yet. Serpenti Eterna, a modern, avant-garde and essential form, is born by stylizing Bvlgari’s legendary Serpenti. It heralds the beginning of a new era with a pure and geometric original bracelet full of power. Expressing transformed style and modernity through a futuristic aesthetic inspired byBvlgari and Serpenti heritage, this timepiece captures Serpenti’s pure essence of eternal renewal. Featuring a bracelet that seamlessly connects to the case, the result is a timeless sculptural masterpiece of fluidity, elegance and precision. In 2025, the Year of the Snake, Serpenti will undergo a major transformation. With Serpenti Eterna, Bvlgari presents Serpenti as a high-end piece of sublime creativity. Now more than ever, the precious gold serpent, illuminated by diamonds, expresses Bvlgari’s
foundations, its unparalleled Italian style and its truly pioneering identity. The new icon inherits its rich heritage and leaps beyond time and space into the future. Fabrizio Bonamassa Stigliani, Executive Director of Bvlgari Watch Product Creation, commented: “’Serpenti Eterna’ is the ultimate expression of Bvlgari’s
avant-garde vision, which goes beyond the boundaries of watches and jewelry. Our hope is to capture Serpenti’s DNA, extract its essence, and project it into the future There are no eyes or scales, and no other decorations. Only the essential form of the snake, full of charm and majesty, is there. Serpenti is a precious gold with delicately set diamonds that wraps around your skin as an elegant bracelet. The creative metamorphosis of an icon Since its inception in 1948, Serpenti has constantly transformed, embodying the essence of eternal renewal. The Tubogas, which wraps around the wrist in a supple and sensual way, the graphic and sculptural Infinity, the Seduttori released in 2020, where you can enjoy an outstanding tourbillon that adds elegance to your everyday life, the extremely miniaturized BVL100 picolissimo caliber released in 2022, and the fully in-house automatic movement Lady in 2025, the year of the Snake. The Solo Tempo brings a new interpretation to Seduttori and Tubogas, while the seductive and captivating Serpenti connects the historic tradition of women’s watches to the present. And now, Serpenti Eterna is pushing the limits even further. Not only is it reminiscent of a snake, but its design also reflects the soul. Art that expresses essence Fabrizio Bonamassa Stigliani, Executive Director of Bvlgari Watch Product Creation, commented: “I want to design a purely contemporary style, aiming to draw lines that are timeless and expressive while keeping decorative elements in mind. Octo Finissimo is the perfect expression of this absolute exploration, and it is also connected to the transformation of Serpenti. Eterna was born from a simple sketch of a few overlapping lines, condensing the essence and dynamism of the serpent to the utmost and refining it with a striking modernity.” “Serpenti The moment you put on Eterna, its streamlined lines wrap around your wrist and accentuate your wrist. The gold that sensually shines on the skin, the geometric light and the beautiful twinkling edges make this a uniquely elegant and sophisticated bracelet. The highly versatile design blends seamlessly into a variety of styles and occasions, as well as Bvlgari jewelry and accessories. This unprecedented design has an original clasp structure that fits your wrist. It took two years of development to achieve both aesthetic appeal and comfort. The inside is beautifully engraved with hexagonal scales that symbolize Serpenti’s previous designs. This fascinating detail, which cannot be seen from the outside, strongly emphasizes the close connection between Serpenti’s proud tradition and Eterna.
https://prcdn.freetls.fastly.net/release_image/5631/1628/5631-1628-96b1d6b2ab06e3be27696351bb2904df-3900×2925.jpg Eternal elegance “Serpenti Eterna” will be presented as a
high-jewelry watch in pink gold with diamonds and white gold with pavé settings. Precious stones in a snow setting create a beautiful twinkling snake’s tail from the dial. In addition, the white gold High Jewelery watch features large, sparkling stones that create an impressive three-dimensional effect, further enhancing its captivating volume. Ahead of its time, the Serpenti Eterna continues to transcend time, moving from the present to the future as an avant-garde icon that conveys the essence of Serpenti. [Product Overview] “Serpenti Eterna”
https://prcdn.freetls.fastly.net/release_image/5631/1628/5631-1628-13c566dd32d948cee69aac927f01cc92-2025×2700.jpg Part number: 104205 (S) / 104280 (L) Price: Please inquire Movement: Quartz movement, hour/minute display Case: Pink gold case with brilliant-cut diamonds on the head, pink gold crown with diamonds Dial: Brilliant-cut diamond pave dial, pink gold plated hands Bracelet: Pink gold bracelet with diamonds, S145mm, L155mm Image
URL: https://prcdn.freetls.fastly.net/release_image/5631/1628/5631-1628-352829c8c63d3d11bbd31482802e8486-2025×2700.jpg Part number: 104041 Price: Please inquire Movement: Quartz movement, hours/minutes Case: White gold case with brilliant-cut diamond head, white gold crown set with emeralds Dial: Brilliant-cut diamond pave dial, green hands Bracelet: White gold bracelet with diamonds, 155 mm Contact information: Bulgari Japan 0120-030-142
https://www.bulgari.com/ja-jp/