[Plaza Style] Supervised by hair and makeup artist Yusuke Kawakita! “Don’t Burn Parasol”, which combines Mr. Kahoku’s commitment and Wpc. IZA’s high functionality, will be released at PLAZA nationwide
Plaza Style Press release: April 2, 2025 Supervised by hair and makeup artist Yusuke Kawakita! “Don’t Burn Parasol”, which combines Mr. Kahoku’s commitment and Wpc. IZA’s high functionality, will be released at PLAZA nationwide. On sale from Friday, April 18, 2025 at PLAZA/MINiPLA! “Don’t burn the parasol” supervised by Yusuke Kawakita Styling Life Holdings Co., Ltd. Plaza Style Company (Shinjuku-ku, Tokyo) will be selling “Don’t Burn Parasol”, a collaboration between PLAZA and popular hair and makeup artist Yusuke Kawakita, at PLAZA, MINiPLA, and PLAZA online stores nationwide from Friday, April 18, 2025.
https://prcdn.freetls.fastly.net/release_image/3436/960/3436-960-8b00938b9b9ffbcb2a474ec2fb2eec0b-1695×500.jpg The second special collaboration item by PLAZA and Yusuke Kawakita, an extremely popular hair and makeup artist who has been widely used in TV, magazines, and advertisements! As the second product following the “Small Face Showing Cap” that was released in July 2024 and sold out due to great popularity, we have developed “YUSUKE KAWAKITA x Wpc. IZA “Don’t Burn Parasol” supervised by Yusuke Kawakita. It will be on sale at PLAZA, MINiPLA, and PLAZA online stores nationwide from April 18th (Friday). This collaboration was realized based on Mr. Kahoku’s desire to create a stylish parasol that he would want to carry around every day. A unisex and stylish parasol that combines Mr. Kahoku’s commitment and Wpc. IZA’s high functionality has been completed. For the first time in the history of the Wpc. IZA series, the handle part is silver and the rubber part is gray, adding “coolness” to a simple parasol. Based on Mr. Kawakita’s desire to carry it around even when he is empty-handed, it comes with a shoulder pouch so that it can be carried over the shoulder. The pouch also comes with a carabiner, so you can remove it from your shoulder and attach it directly to your belt loop or bag! Another great feature is that the pouch has pockets on both sides, allowing you to store small items such as sunscreen and lipstick, making it versatile. “Don’t burn the parasol” is a limited item at PLAZA/MINiPLA and PLAZA online store. Please check it out. Product page:
https://www.plazastyle.com/shop/g/g4537988340706/?press=ky0402 ●POINT
https://prcdn.freetls.fastly.net/release_image/3436/960/3436-960-a939ab1467f12f01f114417dc0a76893-1563×500.jpg ■Kahoku’s particular coloring The carefully designed silver handle and gray rubber give it a stylish design. ■ 3-way specification: shoulder-carrying, hand-carrying, and in-bag bag You can carry it over your shoulder with the shoulder pouch, or you can use the carabiner attached to the pouch to attach it to a belt loop or bag, or just put it in your bag. ■ Compact design With 6 main ribs and a design that can be folded into 5 stages, the size when stored is 17 cm in height and 6.5 cm in width, making it compact enough to fit in the palm of your hand. ■High heat shielding property A multi-layer polyurethane resin coating is applied to the back of the fabric to provide a high heat shielding effect. Even under the scorching sun, the perceived temperature will drop significantly. ■ Complete blackout and UV protection Using fabric with 100% light blocking and UV protection, it has achieved the highest ultraviolet protection factor (UPF) of 50 . Effectively protects your skin from sunburn and UV rays. ■ Can be used for both sunny and rainy days The treatment applied to the surface of the fabric achieves water repellency of the highest grade 5. Water droplets roll off easily, reducing stress on rainy days. In addition, it uses fabric with a water pressure resistance of 10,000mmH2O, so it has excellent water resistance and can be used with confidence even in heavy rain. YUSUKE KAWAKITA×Wpc. IZA “Don’t burn the parasol” supervised by Yusuke Kawakita OFF WHITE・GRAY 5,500 yen each On sale from April 18, 2025 (Friday) at PLAZA, MIniPLA and PLAZA online stores nationwide Product page:
https://www.plazastyle.com/shop/g/g4537988340706/?press=ky0402 ●ABOUT YUSUKE KAWAKITA
https://prcdn.freetls.fastly.net/release_image/3436/960/3436-960-a8f6c9a0bf18194ac69c734720777e7a-494×562.jpg Yusuke Kahoku A hair and makeup artist who is active in a wide range of areas including TV, magazines, and advertisements. He is also the producer of the lifestyle brand “&be”. With her keen aesthetic eye, she discerns a person’s strengths and brings out their minimal yet maximum beauty.
https://prcdn.freetls.fastly.net/release_image/3436/960/3436-960-3ca5c9ac1f56f814114a80079bf96610-283×110.jpg *Price includes tax. *The image is for illustrative purposes only. *It may not be available depending on the store. *The contents of this release are subject to change without notice.
