Details of new jewelry “2025 Spring Collection” announced! A lineup of 5 moissanite jewelry items that shine lightly in the spring sunlight. Sales start on Wednesday, April 23, 2025.

New jewelry “2025 Spring Collection” details announced! A lineup of 5 moissanite jewelry items that shine lightly in the spring sunlight. Sales start on Wednesday, April 23, 2025 ​
Brillar Co., Ltd. Press release: April 2, 2025 Details of new jewelry “2025 Spring Collection” announced! A lineup of 5 moissanite jewelry items that shine lightly in the spring sunlight. Sales start on Wednesday, April 23, 2025. You can try it on and order as soon as possible at the Daimaru Fukuoka Tenjin store pop-up held from Wednesday, April 16th to Tuesday, April 22nd, 2025 Brillar Co., Ltd. (hereinafter referred to as Brillar), which is celebrating its 8th anniversary as a brand based on the concept of “moissanite high jewelry that can be passed down to future
generations,” will start selling its new collection “2025 Spring Collection” from Wednesday, April 23, 2025. All new items can be tried on and ordered in advance at the Daimaru Fukuoka Tenjin store’s pop-up store venue, which will be held from Wednesday, April 16th to Tuesday, April 22nd, 2025. We also have a limited number of new silver rings available for immediate delivery that you can take home on the same day. View collection details (URL temporary ​ Daimaru Fukuoka Tenjin store pop-up details ​
https://prcdn.freetls.fastly.net/release_image/38266/64/38266-64-646215b8d6355967c0c41eb66cb722c9-2160×2160.png (From left) ER152, NE116, ER150, BR041 “2025 Spring Collection” is a delicate and light jewelry collection that is wrapped in the spring air. The design incorporates a motif that evokes the breath of the season, with new buds sprouting and flowers turning bright colors, creating an elegant design. In addition, a solitaire ring set with emerald-cut moissanite is also available, which is the first Brijard silver jewelry to be used. You can easily enjoy the transparent shine that is unique to moissanite with fewer inclusions. [Collection item lineup] ◆Butterfly necklace/earrings Every time a pair of wings touches Swaying the wind in an unknown place Gently change the landscape of the future
https://prcdn.freetls.fastly.net/release_image/38266/64/38266-64-39b7574e9d1b4f83de38ea2007463199-2160×2700.png From top) NE116, ER152 ・Butterfly necklace NE116 (above photo) A design that captures the moment when butterflies fly. Delicate motifs and sparkling moissanite decorate the chest elegantly. A
diamond-shaped piece of metal is placed in the center of the butterfly to recreate its clean wings. ・Moissanite: Marquise cut/pear shape, total 0.8ct ・Material: K18WG, Pt950 ・Price: ¥170,000 (tax included) ・Butterfly earrings ER152 (photo below) A design that captures the moment when butterflies fly. Gorgeous beads of light sparkle lightly around your ears. A diamond-shaped piece of metal is placed in the center of the butterfly to recreate its clean wings. ・Moissanite: Marquise cut/pear shape, binaural total 1.6ct ・Material: K18WG, Pt950 ・Price: ¥191,000 (tax included) ◆Lady bug earrings/bracelet The Nanahoshi lady beetle is said to bring good luck to those who meet it. I’m sure I’ll go to that person who is living happily somewhere. Put a small wish on your small wings.
https://prcdn.freetls.fastly.net/release_image/38266/64/38266-64-57998e5a1a11947793e8bb2077a11a1a-2160×2700.png From left) ER150, BR041 A special series devised and designed by the representative of Brijar. The brilliance of the ladybug is said to bring good luck to those who encounter it. The brand’s first black moissanite is used, and the round feathers of seven sparkling moissanites gently envelop the 0.5 ct center stone. It is a delicate and sophisticated design that has been completed by paying attention to every detail and adjusting the direction and position of the antennae many times. ・Ladybug earrings ER150 (left photo) ・Moissanite: Round cut, total 0.63ct ・Material: K18PG ・Price: ¥55,000 (tax included) ・Lady Bug Bracelet BR041 (right photo) ・Moissanite: Round cut, total 0.63ct ・Material: K18PG ・Price: ¥115,000 (tax included) ・Emerald cut solitaire silver ring RI496
https://prcdn.freetls.fastly.net/release_image/38266/64/38266-64-34605e4c960bc67e563f1a3930296a5e-2160×2700.png RI496 The emerald cut solitaire ring is now available for the first time in Brijard’s silver series! In addition to the traditional round brilliant cut, you can now enjoy the transparent shine with fewer inclusions that is unique to moissanite. Please try the elegant shine of the emerald cut and the convenience of the silver series. ・Moissanite: 1.0ct ・Material: SV ・Price: ¥43,000 (tax included) Normally, you cannot try on silver jewelry in-store as it is only sold online However, at the Daimaru Fukuoka Tenjin store pop-up, you will be able to try on new pieces on a special basis. We also have a limited number of products available for immediate delivery that can be purchased on the same day. All items will be on sale from 11:00 on Wednesday, April 23, 2025. Enjoy the brightness of the new season with jewelry that makes you feel the arrival of spring. Brijal Official Online Store ​ What ismoissanite? Moissanite is an artificial gemstone characterized by its dazzling shine, which is said to be “2.5 times brighter than diamond(*1)” due to its fire and refractive index exceeding that of diamond.
https://prcdn.freetls.fastly.net/release_image/38266/64/38266-64-6545c135d353c969fca0be4390a05273-2178×2178.jpg In addition to its beautiful shine, it also has excellent properties such as impact resistance (toughness) and cloud resistance (low oleophilicity), making it highly regarded as a jewelry material that can be used on a daily basis and for a lifetime, and is gaining popularity mainly in Europe and America. In addition, moissanite jewelry is free from the social problems that some natural gemstones have, such as the destruction of the natural environment due to over-harvesting, conflicts related to gemstones, and child labor.From the ethical point of view, moissanite jewelry is also supported as jewelry for special occasions such as engagement rings and wedding rings. In fact, approximately 30% of Brijard’s jewelry is purchased as bridal jewelry. About Brijar Brijard focused on the potential of moissanite, an artificial gemstone that was not well known in Japan at the time, and started the brand in 2017 as Japan’s first (*2) jeweler specializing in moissanite. This year marks the 8th anniversary of the brand’s founding, with the concept of “Moissanite high jewelry that can be passed down to future generations.” We started selling only online, and now have two permanent directly managed stores: the main store in Ginza, Tokyo, and the Shinsaibashi store, Osaka. Image
URL: https://prcdn.freetls.fastly.net/release_image/38266/64/38266-64-4058e04fedc3a40a18d58f1d7fe0fd79-3900×2241.jpg Ginza main store
https://prcdn.freetls.fastly.net/release_image/38266/64/38266-64-61236bbbfa51d44961eaa457c202e1bc-2883×2018.jpg Shinsaibashi store In order to provide high-quality jewelry that will be loved for a long time, Brijar uses only high-quality moissanite that has passed strict quality checks, and also uses carefully selected materials such as 18K, platinum, and forged platinum for its excellent strength. We will continue to strive to be a pioneer of moissanite in Japan by constantly pursuing improvements in the quality of our jewelry, including research into materials such as loose pieces and materials, designs that bring out the charm of moissanite, production processes, customer service, and after-sales service. *1) 2.5 times brighter than diamond …because the degree of dispersion is about 2.5 times that of diamond 0.044 and moissanite 0.104 *2)Japan’s first jeweler specializing in moissanite …Investigated “planning, manufacturing and sales brands specializing in moissanite jewelry” in Japan, as of December 2017, according to our own research Image
URL: https://prcdn.freetls.fastly.net/release_image/38266/64/38266-64-1026de79f02fe3f1bc9cfd42b30df0d2-3241×2235.png [Company name] Brillar Co., Ltd. 【Headquarters】 〒104-0061 4th floor, Ginza Nissho Building, 2-2-8 Ginza, Chuo-ku, Tokyo [Representative Director and President] Yoshitoshi Ohara [Establishment] December 2017 [Main business details] Management of moissanite jewelry brand Brillar [Directly managed store] Tokyo/Ginza main store, Osaka/Shinsaibashi