[Plaisir Co., Ltd.] For those who love Japanese tradition and modern design. We are now selling a new style of gokiri bags with a harmony of Japanese and Western styles.
Plaisir Co., Ltd. Press release: April 3, 2025 For those who love Japanese tradition and modern design. We are now selling a new style of gokiri bags with a harmony of Japanese and Western styles. Edo-era bags have been popular since the Edo period and are called “Akiri-bukuro” because they can be used to store everything. This is the birth of a new bag that inherits the design of the Gokiri bag and is more in tune with modern lifestyles. Plaisir Co., Ltd. (Setagaya-ku, Tokyo, President: Teruo Umezawa) continues to produce handbags using traditional and careful methods. [URL] https://www.plaisir-bag.com has started selling the drawstring-style handbag and shoulder bag “Edtesage” as a new product of the original brand of “Shichisan”, which is named after its predecessor who was involved in the production of the handbag that won the gold medal at the Paris World’s Fair (1937).
https://prcdn.freetls.fastly.net/release_image/159897/1/159897-1-e969431f272f2bedf2b316dbed4f7da7-983×1331.jpg Seven-three logo What is Gassai bag? A drawstring-type Edo bag called “Akiri-bukuro”, which has been popular since the Edo period and often appears in Taiga dramas that are currently being aired, is so called because it can be used to hold all kinds of items. It is a unique fashion item that was born in Japan and has been used for a long time from the Edo period to the present day. Despite this, in modern times it has been positioned as a kimono accessory known only to those in the know, and seen only in limited scenes such as festival scenes. In order to draw the attention of as many people as possible to the convenient and stylish feel of the go-kiri bag, “Shichisan”, which continues to provide various styles of go-kiri bags, has finally announced the new product “EDTESAGE”.
https://prcdn.freetls.fastly.net/release_image/159897/1/159897-1-db79b805dcf3af706e83dc0e7b0b0297-3900×2635.jpg Edtesage Special points of “Edotesage” “Edtesage” can be used as a handbag or a shoulder bag. 1. It is produced using the traditional sewing method “sewing back”, which leaves no seams on the surface. This way, you don’t have to worry about the lining popping out. 2. The rounded shape is possible because it is made using the backstitch method. For example, even if you throw small items such as keys or accessories into the “Edotesage” when you leave the house in a hurry, they will naturally gather at the rounded bottom. 3. The outer material is a tough hollow nylon fabric that is highly durable and resistant to friction and abrasion, and is also used for outdoor goods, business bags, and school bags. There is no need to worry about color reflection on clothes. 4. A handle made by assembling “paracord” in four similar colors, which can also be used as a climbing rope. It has a sturdy yet soft and gentle grip, making it easy to hold. 5. A lining that matches the color of the handle. It brings a sense of unity to the entire bag and gives it a stylish impression. 6. Paracord threaded through the cord threading member “Koki”. (with code lock) By squeezing or opening it, you can enjoy it with your favorite styling. 7. The use of the string threading member “Koki” is an indispensable specification for gokiri bags.
https://prcdn.freetls.fastly.net/release_image/159897/1/159897-1-c0f821ab5ade697dc5578f36df1552d5-1239×1239.jpg You can squeeze or open the paracord passed through the coqui. “Edtesage” is a product full of Japaneseness that can be used as a handbag or a shoulder bag, matching both Japanese and Western clothing, and can be used in a variety of situations regardless of nationality, gender, or age. Plaisir will continue to develop new products and expand sales channels for Gokiri Bags, in order to convey to as many people around the world the coolness and ease of use of the Japanese-originated Bags, Gokiri Bags. Please look forward to it. “Edotesage” Overview Size: Width 22cm x Height 31cm Handle total length: 45cm Outer material: Tough hollow nylon fabric 100% nylon Lining: Bag lining 100% nylon Handle: Paracord 100% nylon Handle color options: black, blue, red, yellow, beige, purple, etc. Handmade in Tokyo made in Tokyo Available stores ・Massafy (2k540 Aki-Oka ARTISAN, 5-9 Ueno, Taito-ku, Tokyo) ・Online shop “Shichizou”
https://www.shichizou.jp/ ・Online shop “Nanazo Minne store”
https://minne.com/@ikinakireno [Price] 13,500 yen excluding tax Overview of Plaisir Co., Ltd. [Founded] June 1, 1966 [Registered head office location] 4-36-7 Higashi Nippori, Arakawa-ku, Tokyo [Office] 4-17-12 Sakuragaoka, Setagaya-ku, Tokyo [Eligible bill registration number] T8011502010899 [Contact information] info@plaisir-bag.com / 03-6413-1656 [In charge of Edtesage Production] Managing Director Takeomi Umezawa 1937 Paris Universal Exposition. The “lacquered leather handbag” exhibited by Hasegawa Goro Shoten (at the time) won a gold medal. With its roots in Shichizo Umezawa, the craftsman who created this bag, We are a wholesale handbag manufacturer whose founder is Tamotsu Umezawa, who created the “Rikyu (Hourai) Bag,” which is now widely known as a standard Japanese style bag. A single craftsman is in charge of the entire process, from making the pattern to cutting the fabric, sewing, and finishing, and continues to produce handbags using textiles such as obi fabrics and textiles as the main materials, handmade one bag at a time. Although this is an OEM production for a business partner, we have been in charge of producing Japanese-style bags used by members of the imperial family for many years, and this is proof of the high quality of the bags we produce and the reliability of our technology. The Gokiri Fukuro bag is a product made by Takeomi Umezawa (great-grandson of Shichizo and grandson of the founder), who is also the company’s executive director. In order to combat the reality of the rapidly aging workforce, we work with materials every day.

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