ABC-Mart Co., Ltd. When I opened the box, I was a new person. FRUITS ZIPPER and adidas “PARK ST LITE” firs t collaboration campaign has started!

[ABC-Mart Co., Ltd.] When I opened the box, I was a new person. FRUITS ZIPPER and adidas “PARK ST LITE” first collaboration campaign has started! ​
ABC Mart Co., Ltd. Press release: April 3, 2025 When I opened the box, it was a new me. FRUITS ZIPPER and adidas “PARK ST LITE” first collaboration campaign has started! ~A spring campaign that combines light comfort and the individuality of 7 people and 7 colors has started~ ABC-Mart Co., Ltd. (Headquarters:
Shibuya-ku, Tokyo, President and CEO: Minoru Noguchi) will begin rolling out new visuals for the Adidas “PARK ST LITE.” This campaign features the seven-member idol group “FRUITS ZIPPER,” which has gained overwhelming support from Generation Z. Colorful and pop visuals with a shoebox theme have appeared, with a world view that matches each member’s individuality and “color preference.” ●URL:
https://www.abc-mart.net/shop/e/e0001077/
https://prcdn.freetls.fastly.net/release_image/74055/452/74055-452-270e331531480e55b81b097cbd048e1d-2240×1200.png ■#Can I push the box? In this campaign visual, the members appear in “shoe boxes” in their own colors! In the visual where each member is in a shoebox in their own color, original costumes inspired by sneakers are also unveiled for the first time. It expresses the excitement and excitement that feels like the moment you take out new shoes from the box. Adidas’ “PARK ST LITE” is a sneaker that is lightweight and comfortable to wear and has a minimalist design. As a pair of shoes that go well with a variety of everyday situations, the visuals are linked to FRUITS ZIPPER’s pop and fresh worldview. “What color are you feeling like today?” Just like the color you choose depending on your mood that day, you want to enjoy your feet as well. Why not take a light step into spring with the adidas “PARK ST LITE” along with the 7 members of FRUITS ZIPPER?
https://prcdn.freetls.fastly.net/release_image/74055/452/74055-452-7dfbe86e849b7e4be9ecccf27d007f08-2721×1134.png ■What is PARK ST LITE? It’s fluffy and light, making each step more comfortable. “PARK ST LITE” is a sneaker proposed by adidas that is perfect for everyday use. The biggest appeal of “PARK ST LITE” is the excellent cushioning provided by the CLOUDFOAM midsole. From the moment you put your feet in, you’ll feel a gentle, enveloping fit, and every time you walk, you’ll feel soft and comfortable. These shoes won’t make you tired even when you go out for long periods of time, and will comfortably support your daily movements and outings. Furthermore, a 3D logo with a three-dimensional feel is added to the sophisticated silhouette that is simple and easy to match with any style. Not only are they comfortable, but they also have an attractive design that brings out your unique style from the ground up.・Shinjuku
https://prcdn.freetls.fastly.net/release_image/74055/452/74055-452-f6079965be34cbc1888291f440e60abd-2225×1100.jpg ■“My personality” overlaps in the campaign movie “CO-Individuality” The video for this campaign features FRUITS ZIPPER’s song
“CO-Kikoku”. The colors and styles of each of the seven members change rhythmically to the up-tempo and positive sound, creating a video that makes you feel as if their individual palettes are bursting forth. This movie, which links the message of “CO-individuality” with the comfort and confidence-inspiring power of sneakers, is both an uplifting cheering song and a visual story for everyone starting a new life. ●Special movie video: https://youtu.be/ZuZlmQyWhbA ●Making movie: https://youtu.be/y6VREDFG68I
https://prcdn.freetls.fastly.net/release_image/74055/452/74055-452-e5826b882f13c951a99ffa25570d6398-1080×1080.png ■About purchaser-only campaigns For those who purchase Adidas “PARK ST LITE” and “ACE LITE” at some ABC-MART stores and online store, 10 people will be selected by lottery through the app to receive a collaboration poster signed by FRUITS ZIPPER members. Original stickers are also available on a first-come, first-served basis. ＜Campaign Overview＞ Campaign benefits: FRUITS ZIPPER autographed poster 10 people will be selected by lottery through the app Original collaboration sticker between FRUITS ZIPPER and “PARK ST LITE” (first come first served) Target products: “PARK ST LITE” “ACE LITE” Lottery application period: April 3, 2025 (Thursday) 0:00 to April 30, 2025 (Wednesday) 23:59 Winner announcement: Scheduled for Wednesday, May 21, 2025 at 10:00 Target stores: ABC-MART *Some stores ・ABC-MART Online Store *One novelty item will be distributed for each eligible shoe purchased. *The number of benefits is limited. The offer will end as soon as distribution is completed. *Product handling and number of benefits vary depending on the store. *Gift products will be shipped in late May. ◆Special site URL:
https://www.abc-mart.net/shop/e/e0001077/ ◆Purchaser benefits Image
URL: https://prcdn.freetls.fastly.net/release_image/74055/452/74055-452-b7ecf8fe1d2934a1081ed4278a41204d-1095×685.jpg ■ABC-MART limited “PARK ST LITE” and “ACE LITE” product overview
https://prcdn.freetls.fastly.net/release_image/74055/452/74055-452-f12dc34224a86796ba8a37bba6132b60-2420×495.jpg Product name: PARK ST LITE (UNISEX) Color (from left): FTWR/FTWR/GREY, FTWR/BETT/GREY, FTWR/COLL/OFFW, FTWR/IRID/SILV, OFFW/IRID/SEMI Size: FTWR/FTWR/GREY, FTWR/BETT/GREY, FTWR/COLL/OFFW: 22.0cm to 29.0cm (0.5 increments), 30.0cm FTWR/IRID/SILV, OFFW/IRID/SEMI: 22.5cm to 29.0cm (0.5 increments), 30.0cm Price: 8,250 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/74055/452/74055-452-ec045ae36d43d7bec17ba26542e7453a-1439×468.jpg Product name: ACE LITE (UNISEX) Color (from left): CORE/CORE/OFFW, FTWR/CORE/FTWR, FTWR/CORE/GREY Size: 22.5cm to 29.0cm (0.5
increments), 30.0cm Price: 8,250 yen (tax included) ■Profile FRUITS ZIPPER Born from “KAWAII LAB.”, a project by Asobi System that disseminates idol culture to the world. The group name, FRUITS ZIPPER, is a combination of FRUIT, which means to bear fruit, and ZIP, which means to give energy. Based on the concept of “From Harajuku to the world,” we will be disseminating “NEW KAWAII” from “Harajuku,” a fashion town where diverse culture and individuality gather. Image
URL: https://prcdn.freetls.fastly.net/release_image/74055/452/74055-452-25b644f523ac33c0b35596203288e0b3-3900×2857.jpg ■What is ABC Mart Started in 1985 as Kokusai Boeki Shoji Co., Ltd., a trading company that imports and sells shoes and clothing. Our management policy since our founding has been “Universal quality at universal prices,” and in order to deliver shoes and other products directly to our customers, we have opened the shoe retail store ABC-MART.The ABC-Mart Group currently operates 1,081 stores in Japan, 316 stores in South Korea, 63 stores in Taiwan, 8 stores in the United States, and 5 stores in Vietnam. We will continue to aim to establish ourselves as a store brand that is recognized around the world.
https://prcdn.freetls.fastly.net/release_image/74055/452/74055-452-90112b3267ecc0563e0445a4e23637c4-525×460.png Company name: ABC-Mart Co., Ltd. Representative: Minoru Noguchi Address: 19th floor, Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo Established: June 6, 1985 Business content: Retail of shoes, clothing, miscellaneous goods, etc., product planning, manufacturing and sales of shoes Phone: 0120-936-610 Support hours: 10:00-17:00 (Weekdays Monday to Thursday)