Vetrina Mia unveils Spring/Summer 2025 campaign set against the spectacular backdrop of Florence

Vetrina Mia unveils Spring/Summer 2025 campaign set against the spectacular backdrop of Florence ​ Vetrina Mia Limited Press release: April 3, 2025 Vetrina Mia unveils Spring/Summer 2025 campaign set against the spectacular backdrop of Florence Unveiling new styles and colors through campaign shot in Florence Florence, Italy – April 3, 2025 – Vetrina Mia is pleased to announce the launch of its Spring/Summer 2025 collection campaign, inspired by the timeless elegance and craftsmanship of Florence, Italy. The campaign will be rolled out over the coming weeks and captures Florence’s deep influence in art, architecture and creative techniques.
https://prcdn.freetls.fastly.net/release_image/157109/7/157109-7-a4aa6606d75814e7873c8b31a757e628-1006×566.jpg Aerial view of Florence, Italy With its medieval streets, intricate carvings, and magnificent architecture, Florence is a living testament to the pursuit of beauty and excellence. Its history, from classical to modern times, is deeply connected to the essence of human creativity. Florence’s iconic landmarks are historical anchors and at the same time symbols of the city’s heritage as the birthplace of art and the advancement of knowledge. The Arno River, which has nurtured this pursuit for generations, flows through the heart of the city, reminding us that creativity, like water, is vital and enduring. In this historical context, Vetrina Mia’s campaign brings to life the Spring/Summer 2025 collection. Carefully handcrafted by Italian artisans in Florence and other famous leather-making districts, we showcase our handbags in the city’s most iconic and lesser-known locations. The Ponte Vecchio, a historic bridge symbolizing the merchant’s heritage, underlines the elegance of the collection, while the Vasari Corridor, a passageway of historical importance, evokes a deep connection to art and culture. The lively atmosphere of Piazza della Repubblica is the perfect setting for your design.
https://prcdn.freetls.fastly.net/release_image/157109/7/157109-7-246826f816e55113a7463bc88aa7a78c-1080×514.jpg The iconic Ponte Vecchio Bridge, photographed at dawn, was built in 1345 and is a timeless symbol of Florence’s rich history and craftsmanship. Florentine dedication to craftsmanship and respect for creation resonates deeply with Vetrina Mia’s philosophy. Just as the Arno River has been a source of nourishment for our long-standing pursuit of excellence, the city’s artisanal traditions also provide inspiration for our work. Italian artisans are so dedicated to their profession that they spend weeks and sometimes months creating a single piece. For them, the pursuit of quality is of paramount importance and transcends wealth and status. Being an artisan in Florence means preserving and proudly carrying on a heritage of unparalleled excellence. The Spring/Summer 2025 collection introduces new styles and colors and reinterpreted classics from esteemed brands: Frederic Lesellier – Nice, France Gamberini Bag – Bologna, Italy Dadaputia – Palermo, Italy Marina Lorenzi – Bergamo, Italy In a city where generations of tradition coexist with transformation, Vetrina Mia captures unique moments where past and present, heritage and innovation intersect. Francesca Ferrara, creative director of Dadaputia Ferrara says, “Florence is more than just a city, it’s an open-air museum, just like Sicily. As I often say, ‘Florence carves art in stone, Sicily weaves art in light.’ Although they are different places, both are deeply connected by the universal language of art, and that is the driving force behind our brand.”
https://prcdn.freetls.fastly.net/release_image/157109/7/157109-7-8ea27424c7a2af11c5f74eb5c1cfafae-760×1350.jpg Dadaputia “Futuristic Kelly” bag (black) 83,300 yen *Price including tax
https://prcdn.freetls.fastly.net/release_image/157109/7/157109-7-87498e2b0dcaf8070d5094b7f6edc035-760×1350.jpg Frederic Lesellier brand Beaumont bag (white), LWG certified Italian calfskin, 18k gold plated rose clasp). 75,000 yen *Price including tax Throughout the campaign, we also interact with tourists and passersby who happen to be photographed in Florence, allowing Asian and American tourists from all over the world to experience the collection in this environment, providing an immersive experience where design and Florence’s living culture intersect. These interactions will be recorded as images and videos and shared with our audience. See your stay in Florence from a different perspective. In conjunction with the launch of Vetrina Mia’s Spring/Summer 2025 collection, limited sales will begin from April 5, 2025 on our official website
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