[Triumph International Japan Co., Ltd.] Triumph proposes the third new option after wired and non-wired bras, the “hybrid bra.” New brand ambassador Nanao will also be on stage!
Triumph International Japan Co., Ltd. Press release: April 3, 2025 Triumph proposes the third new option after wired and non-wired bras, the “hybrid bra.” New brand ambassador Nanao will also be on stage! ~What is Nanao’s “hybrid time”~ Triumph International Japan Co., Ltd. (Headquarters: 5-6-4 Tsukiji, Chuo-ku, Tokyo; President and CEO: Andrew Bubara) has proposed “hybrid bras” as a new category of bras starting in March 2025, and held a press conference to announce its brand strategy on Thursday, April 3, 2025 at P.O. Minami Aoyama Hall.
https://prcdn.freetls.fastly.net/release_image/40640/560/40640-560-9f82662a4ea8bb974e404ff24b074f43-1864×1256.jpg In spring 2025, Triumph proposed a “hybrid bra” as a new option following wire bras and non-wire bras. A hybrid bra is a bra that uses “comfort wire” developed by Triumph, and is a new bra option that combines the silhouette of a wired bra with the comfort of a non-wired bra. Triumph will be launching multiple products in the hybrid bra category in the future, including the new product “Hidden Works” that was just released in March. Click here for the “Secret Moves” special page! https://jp.triumph.com/brand/triumph/tr-about/himewaza.html TV commercial will be aired from today, April 3rd (Thursday)! *Triumph’s latest work – Secret Techniques – worn by Nanao (CM video Special interview) noopener”>https://www.youtube.com/watch?v=c8HM57T3N18
https://prcdn.freetls.fastly.net/release_image/40640/560/40640-560-4b6daa34faeb691757edb91365b47283-1197×337.jpg At the “Hybrid Bra” press conference held at P.O. Minami Aoyama Hall on April 3rd (Thursday), actress Nanao, who was newly appointed as Triumph’s brand ambassador, took the stage, and during a special talk session, Nanao also introduced her own hybrid holidays. ■Now is the time to wear hybrids As a woman, I’m really happy to have more new options (Nanao) When Nanao first picked up the new product, “Hidden Works,” she was surprised at how supple the wire was, so much so that she couldn’t help but exclaim, “Wow!” “It was comfortable to wear for long periods of time, and the fit supported my bust and was
comfortable. Because bras are something that I wear every day, I focus on comfort as well as appearance, and choose one that suits me in various situations.As a woman, I’m really happy that hybrid bras have become a new option when choosing underwear for modern women who live in a variety of situations.” (Nanao) He also talked about the importance of trying on clothes in a store, saying, “The fit is completely different when you adjust it yourself and when you have it adjusted by a fitter.Furthermore, not only does your body shape change, but as you get older, your size changes day by day, so I would like you to visit the store to find what fits you best.” Image
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https://prcdn.freetls.fastly.net/release_image/40640/560/40640-560-df3dde8d7833082fde332ab1149b8f66-1676×1160.jpg ■Nanao’s hybrid way of spending her holidays It also helps improve work performance Nanao also posts about her holidays and private life on SNS. We received a flip answer to the question, “What is a hybrid holiday that combines two of your favorite elements?”
https://prcdn.freetls.fastly.net/release_image/40640/560/40640-560-a27f91e9ddfdae5ddf40effdc20f9a31-2048×1366.jpg Lastly, as a Triumph ambassador, Nanao left a message about the new era hybrid bra, saying, “You can experience the excitement that you won’t understand until you actually try it on, so I hope that you will come visit our store and let as many people as possible know about it.” ■About “hybrid bra” that uses “comfort wire” Triumph
International Japan Co., Ltd. Representative Director and President Andrew Bubara and Executive Officer and Head of Brand Yasuhide Kashiwazaki gave a presentation on the “Hybrid Bra.” Representative Director Andrew Bubala “The underwear market is moving from the Sengoku era to a new era” “As the underwear market diversifies, Triumph proposes the “Hybrid Bra” as an unprecedented new option. Hybrid bras are the third new category that uses comfort wire that combines the advantages of wired and non-wired bras, offering both comfort and support. By adding this new option, we will continue to provide products that our customers will feel comfortable with. I would like everyone to feel the beginning of this new era. ” Executive Officer Head of Brand Yasuhide Kashiwazaki “New category and ambassador born because Triumph continues to take on new challenges” “In recent years, the demand for comfort has increased in the underwear market, but there is also a deep-rooted need to not give up on silhouette makeup.” In response to these market changes, Triumph proposes a “hybrid category.” This is an innovative series that combines the silhouette-creating power of a wire bra with the comfort of a non-wire bra, achieving the best of both worlds. Additionally, as a symbol of our new challenge, we have appointed Nanao as our brand ambassador. Although she has been active in a wide range of fields as an actress, she was selected because her attitude of always taking on new challenges overlaps with the innovation of hybrid bras. ” A new option called the “hybrid bra” brings comfortable and beautiful silhouettes to more women. Please look forward to Triumph’s next challenge. ■About the hybrid bra “secret technique” A “secret trick” equipped with a “comfort wire” that allows you to wear it comfortably and create a beautiful silhouette as if you were not wearing it at all. There are two designs available: a lace type that brightly colors the chest area, and a smooth type that doesn’t show through your outerwear, so you can choose the one that suits you best from a wide range of options.
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https://prcdn.freetls.fastly.net/release_image/40640/560/40640-560-07d466757156c48fec742b5cc84f5b2c-1000×235.jpg Click here for the “Secret Moves” special page!
https://jp.triumph.com/brand/triumph/tr-about/himewaza.html Triumph’s latest work – Secret Moves – worn by Nanao (CM video Special interview) https://www.youtube.com/watch?v=c8HM57T3N18 ■Guest profile
https://prcdn.freetls.fastly.net/release_image/40640/560/40640-560-e75b5893d4deb68b96d96402c2d942f4-1667×2500.jpg Nanao (actress) Major appearances in recent years include the CX drama “It’s Hard to Marry a Ninja” in which she played the lead role, the EX drama “Incompetent Hawk”, the movie version “TOKYO MER ~Running Emergency Room~”, and the movie “Monster Woodcutter”. In “The Incompetent Hawk,” he played the main character, Takano, a new employee who seems competent but is shockingly incompetent. The movie “Candlestick” is scheduled to be released in July this year, and the movie version “TOKYO MER – Running Emergency Room – Nankai Mission” is scheduled to be released in August. His stoic approach to self-care and maintaining his body shape has become something women admire.
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