Piaget, creating timeless beauty

Piaget creates timeless beauty ​
Piaget Press release: April 3, 2025 Piaget, creating timeless beauty Celebrating 60 years of innovative design, we present outstanding new pieces that continue the Maison’s tradition of transforming time into art through boldness and elegance.
https://prcdn.freetls.fastly.net/release_image/9252/200/9252-200-9336496770867b8c462185cc8bcb5a38-2160×2700.jpg PGG0A50063 “Swinging” Sautoir Watch Price TBA Time creates shape, and shape creates time. For Piaget, this interaction is a legacy born of a passion for ultra-thin watchmaking that began in 1874 on a family farm in La Côte-aux-Fées in the Swiss Jura Mountains. The Maison, which will celebrate its 150th anniversary in 2024, is based on the philosophy of founder Georges-Edouard Piaget: “Always create something better than necessary.” We continue to faithfully adhere to this motto. This motto has transformed precision in watchmaking into an artistic expression. Piaget’s journey began with mechanical mastery, but the Maison’s bold artistry sets it apart from other brands. From the precision adjustment of its gears to the bold geometry of its cases, from the precise measurement of time to the flowing poetry of its jewellery, Piaget has created more than just a watch, it has created a visual language that speaks to generations.
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https://prcdn.freetls.fastly.net/release_image/9252/200/9252-200-79b97419c572bf90512a83851c6d6036-2160×2700.jpg PGG0A50350 New watch collection “Sixtie” Sautoir watch ¥44,440,000 (tax included/estimated price) In 2025, Piaget presents a new masterpiece that embodies the constant dialogue between tradition and innovation. Visual signatures such as the striking Swinging Sautoir and cuff watch, a nod to the free spirit of the late 1960s, the white gold Piaget Polo 79, and the Rainbow Aura, a nod to Piaget’s gem-setting technique dating back to the 1960s, don’t just tell the time, they tell the Piaget story. Each piece is a testament to Piaget’s unique ability to transform the measurement of time into art, making each watch a timeless work of art that transcends function. 1969: The beginning of a creative renaissance 1969 was an important milestone in Piaget’s history, marking the beginning of a creative renaissance that reshaped the Maison’s identity. Piaget had
established itself in the field of ultra-thin watches with the 9P movement in 1957 and the 12P in 1960, but the Maison was looking to expand beyond Swiss watchmaking. In an unprecedented move for a Swiss watchmaker, Piaget sent designers to Paris couture shows in the 1960s, giving them an opportunity to explore the world of fashion. Once inspired, the designers returned to Switzerland and transformed it into innovative designs, sketching watches directly on models appearing in the pages of glossy magazines. Their vision goes beyond the traditional wristwatch, reimagining time as a part of style and worn as a necklace or cuff.
https://prcdn.freetls.fastly.net/release_image/9252/200/9252-200-98dc81823f6ef0d6aa6418d3b06d1fa4-1909×2700.jpg PGG0A50256 “Hidden Treasure” Cuff watch ¥31,240,000 (tax
included/estimated price)
https://prcdn.freetls.fastly.net/release_image/9252/200/9252-200-52cbc19452b21664848cbd611e192715-1927×2700.jpg PGG0A50063 “Swinging” Sautoir watch is designed to be worn as a wristwatch Price TBA This creative liberation is “21st culminating in the innovative ‘Century’ collection, the Maison demonstrated a new approach where technical excellence brings out artistry and transforms the relationship between jewelery and watches. Unfettered by the constraints of the Swiss Manufacture’s long history, Piaget embraced the vibrant energy of the era with a youthful spirit, much like the iconic artists and designers of the 1960s. The collection pays homage to the traditions of Swiss watchmaking, yet embraces a bold
sensibility that challenges conventional tradition, creating an innovative blend of depth, shape and color. The asymmetrical trapeze shape became Piaget’s signature, suspended from long swinging sautoirs or incorporated into finely crafted cuffs, enhanced by an ornamental stone dial. The Swinging Sautoir and Cuff Watch became the most iconic pieces of the 21st Century collection. Under the direction of visionary designer Jean-Claude Gate, these watches became more than just watches, they became symbols of the dynamism and freedom of expression that defined their era.
https://prcdn.freetls.fastly.net/release_image/9252/200/9252-200-6492795791f54167feb43dfafd69dd84-1910×2700.jpg PGG0A50257 “Hidden Treasure” Cuff Watch ¥32,780,000 (tax
included/estimated price)
https://prcdn.freetls.fastly.net/release_image/9252/200/9252-200-a80a4daf8ddbec99974cecc6af10795d-1799×2700.jpg PGG0A50063 “Swinging” Sautoir Watch Price TBA In 2025, Piaget will expand its Swinging Sautoir and Hidden Treasures collections with unique new creations in the spirit of its 21st Century collection. Set on the Maison’s iconic hand-woven chain, the Swinging Sautoir is adorned with a variety of colorful stones, including ruby, turquoise and tiger’s eye. Piaget also has cuffs. Inheriting the tradition of watches, we have announced a new cuff with a bold design that secretly hides part of the opal dial. The texture of the asymmetric white gold case is inspired by nature, with undulating patterns that appear to have been gently sculpted by wind or water. The second model features a pink gold snake pattern with a green enamel dial. Similar to the Swinging Sautoir gold chain, “Hidden The Treasures pieces are also exquisitely crafted by Piaget’s master goldsmiths, in keeping with the House’s tradition passed down from generation to generation. The 21st Century collection is more than just a timepiece; it embodies a philosophy of elevating mechanical excellence into artistic
expression. Each one celebrates individuality, transforming the function of a watch into an expression of individual style. This innovative approach, where watches became art, remains a Piaget symbol.
https://prcdn.freetls.fastly.net/release_image/9252/200/9252-200-4e567f4bd7551cf797f857db451536e4-2166×2700.jpg 1979 PIAGET POLO The name that changed everything The debut of Piaget Polo in 1979 was an important milestone in the Maison’s history. Prior to this, Piaget’s work was so clearly identified by its own style that there was no need to distinguish it by name. However, Piaget Polo stood out from its predecessors. Its bold and iconic design gives it a unique presence, making it the first Piaget watch to be given a model name. Piaget made entirely from precious metals The Polo stood out from its contemporaries. The design became instantly recognizable, with its signature gadroons (alternating polished and satin-finished lines) flowing seamlessly from the case to the bracelet. The yellow gold model is the most widely known, but white gold models have also been made and are now harder to find. This was not just a watch with a bracelet, but a fully integrated watch bracelet with a unique shape that created a perfect visual harmony. Piaget Polo has also become the ultimate expression of sophisticated sports luxury for everyone, transcending traditional gender boundaries. Its distinctive silhouette soon graced the hands of stars, socialites, and athletes. And, not for the sake of fame, but for the beauty of its design, it became the choice of people who appreciate artistry. In 2024, Piaget celebrates the Piaget Polo legacy with the Piaget Polo 79 in yellow gold. Today, the Maison presents a rare and precious model in white gold that brings a contemporary shine to this timeless design. This new interpretation demonstrates Piaget’s unwavering ability to evolve its artistry to suit modern tastes, while preserving the elegance of the Piaget Polo, introducing larger dimensions into its sports watches.
https://prcdn.freetls.fastly.net/release_image/9252/200/9252-200-ed4a0c83debad1a980a8f1149320a3c9-2068×2700.jpg PGG0A50150 “Piaget Polo 79” ¥13,816,000 (tax included/estimated price)
https://prcdn.freetls.fastly.net/release_image/9252/200/9252-200-8586f16830c81773f1aa51e75ae792ff-468×704.jpg 1989 Artistic AURA Piaget has always pushed the boundaries of shape and form, cases and bracelets, the fusion of jewelry and watchmaking. Aura, introduced in 1989, represents the height of this harmony. Piaget First introduced in the Polo collection, Aura takes the seamless fusion of case and bracelet to new heights. Almost entirely gem-set, with diamonds so carefully placed that they can’t be seen, “Aura” emits a sparkle worthy of its name. By equipping the Aura with a mechanical movement, Piaget has demonstrated its technological prowess in combining innovation in watchmaking and design. The result is a timepiece that far exceeds expectations. The seamless fusion of case and bracelet appears to disappear upon touch, yet emits a dazzling glow. Aura was Piaget’s pinnacle work. In 2025, Piaget will introduce Rainbow Aura, expressing the Maison’s signature exceptional sense of color. Featuring a precisely calibrated spectrum of gemstones, this stunning piece features carefully selected gemstones arranged to create a seamless gradient of color that appears on your wrist. Rainbow Aura transforms mechanical timekeeping into a luminous artistic canvas, where every jewel reflects creative inspiration with light. Throughout its long history, Piaget has masterfully transformed the interpretation of time and mastered the art of shape and form. It is born from a deep understanding that true innovation requires a canvas of technological excellence. By turning time into an art, Piaget does more than just mark time; its intergenerational legacy breeds innovation and creates moments of lasting beauty.
https://prcdn.freetls.fastly.net/release_image/9252/200/9252-200-e1772520a6c9d56824d59cad6c353c44-1914×2700.jpg PGG0A50139 “Aura” High Jewelry Watch ¥176,880,000 (tax
included/estimated price) About Piaget Piaget’s unique charm lies in its bold style. The creative style inherited since our founding in 1874 is embodied in our gorgeous watches and jewelry. A passion for bold creativity was born in La Côte-aux-Fées in the Swiss Jura Mountains. It was in 1874 that the founder of the Maison,
Georges-Edouard Piaget, set up his first workshop on his family’s farm in the village and began producing high-performance movements. From then on, Piaget’s name as a watchmaker became widely known. Piaget, which values ​​its pioneering spirit, began designing and producing thin movements in the late 1950s. The movement, which is the cornerstone of the Maison’s signature Altiplano movement, has become one of Piaget’s signatures and left its mark on the world of watchmaking. At the same time, Piaget has always emphasized creativity and artistic values, with a style that embraces the fusion of gold and bright colors, new shapes, precious gemstones, and ornamental stone dials. With outstanding craftsmanship, the Maison continues to create extraordinary creations such as Altiplano, Piaget Polo, Limelight Gala, Possession, Piaget Sunlight, Piaget Rose and Extremely Piaget.
https://prcdn.freetls.fastly.net/release_image/9252/200/9252-200-3f94e50ec715e16a7176de603b07d2b7-3900×2600.jpg https://lin.ee/p77qv8V #PIAGET150 #MAISONOFEXTRALEGANZA #HOUSEOFGOLD #PIAGETSOCIETY Contact: Piaget △ Contact Center 0120-73-1874