New straw material released for Michael Kors’ handbag “Jordie”
Michael Kors Japan LLC Press release: April 3, 2025 New straw material released for Michael Kors handbag “Jordie” Pay attention to TWICE’s Dahyun’s stunning styling in the Spring 2025 campaign
https://prcdn.freetls.fastly.net/release_image/28799/101/28799-101-26e46bfa96665eb560bb92f28d8c94ad-2000×1320.jpg Michael Kors’ new handbag “JORDI” is now available in a summery new straw material. This “Jordie” also appears in the spring 2025 campaign, modeled by global brand ambassador Dahyun, a member of the K-Pop girl group TWICE. This campaign is inspired by the free energy and urban atmosphere of Ibiza, Spain, and Dahyun wears an oversized shirt and miniskirt set with light floral lace and nail head studs all over, and pairs it with a white leather Jordi. Jordi, which debuted in fall 2024, is inspired by origami, and its unique structure creates the perfect balance between design and soft texture. The elegant transition not only adds visual interest, but also allows the bag to be folded completely flat, making it perfect for travel.
https://prcdn.freetls.fastly.net/release_image/28799/101/28799-101-044225cc47805d94415cde645bcd593b-2001×1339.jpg The new product, released in April 2025, is made by hand-crocheting straws and combining them with leather parts. One size small, available in three leather colors. It matches a variety of styles with a different look depending on the color.
https://prcdn.freetls.fastly.net/release_image/28799/101/28799-101-e438138c2e92363f7dd7f235bd362117-2639×1339.jpg “Jordi” Hand Crochet Straw & Leather Tote Small ¥48,400 each This new “Jordie” is available at Michael Kors stores nationwide and on the official online site. On the official online website, we have set up a special page for Dahyun’s campaign, which introduces this “Jordie” along with visuals and movies.
https://www.michaelkors.jp/contents/dahyun-SS25.php About Michael Kors Michael Kors is an award-winning designer of luxury accessories and ready-to-wear. He founded his eponymous company in 1981 and now operates the Michael Kors Collection, Michael Kors, and Michael Kors Men’s lines, which include accessories, ready-to-wear, footwear, watches, fragrances, and more. Michael Kors Stores is present in major cities around the world and also operates digital flagship stores in North America, Europe and Asia, offering customers a seamless omnichannel experience.

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