Crochet Co., Ltd. Full-fledged debut pelaq A brand with many customers choosing products while thinking about their travels. Stole pants will be available in new colors and patterns in response to requests, and pop-ups will be held at more than 2

[Crochet Co., Ltd.] Full-fledged debut [pelaq] A brand with many customers choosing products while thinking about their travels. Stole pants will be available in new colors and patterns in response to requests, and pop-ups will be held at more than 22 department stores nationwide. ​
Croche Co., Ltd. Press release: April 3, 2025 Full-fledged debut [pelaq] A brand with many customers choosing products while thinking about their travels. Stole pants will be available in new colors and patterns in response to requests, and pop-ups will be held at more than 22 department stores nationwide. The unisex brand [Peraku], which proposes a light, easy, and elegant lifestyle as if you are enjoying a trip, will complete test marketing and launch in earnest in April 2025. We use multiple travel-themed influencers.
https://prcdn.freetls.fastly.net/release_image/73644/103/73644-103-2f905e0e1baa39aa4d79ffdb07084c91-3900×2942.jpg [Peraku] Live lightly ~ Full-scale debut in April 2025 Crochet Co., Ltd. (Representative Director: Ken Numabe, Headquarters: Chuo-ku, Kobe, hereinafter referred to as Crochet), a women’s apparel company whose corporate philosophy is “comfort from a new perspective,” is pleased to announce the full-fledged launch of the unisex brand [pelaq], which proposes a light, easy, and elegant lifestyle as if you are enjoying a trip, starting in April 2025 after test marketing. pelaq’s 2025 new colors and new products
https://prcdn.freetls.fastly.net/release_image/73644/103/73644-103-0589384fc5a016ea27275118aa59b076-1200×1920.jpg [Perak] Calm gold “Agarwood”
https://prcdn.freetls.fastly.net/release_image/73644/103/73644-103-a0166254e5976b593e02eeabc6c46eda-1200×1920.jpg [Peraku] Pale silver gray “Incense smoke”
https://prcdn.freetls.fastly.net/release_image/73644/103/73644-103-da4841eb5b4130f7cfe668db8194f690-1200×1920.jpg [Peraku] Stole now available in the popular “Brick Black” Image
URL: https://prcdn.freetls.fastly.net/release_image/73644/103/73644-103-d954574d48238cbcd9f0fcb1eb4bf1cf-1200×1920.jpg [Peraku] Stole available in popular stylist colors In last year’s test marketing, we mainly sold patterned pants and multi-way stoles, but based on questionnaire surveys (oral and written) of customers and internal staff, we added new plain colors (4 colors) and stoles to the 5 patterns that were only available for pants. Utilize travel-themed influencers. Expected to reach over 210,000 followers As a measure to expand awareness, we will use multiple influencers who are active on the theme of travel. You will be asked to introduce how you use the stoles, pants, etc. during your trip on SNS, etc. The total number of followers of the selected influencers is expected to be over 210,000, and we hope that the content will spread to each of their followers and that the content will be from influencers who love to travel. Brand Overview ・Brand name: pelaq ・Light, casual, and elegant travel clothing brand ・Debut: Test marketing ・Summer 2024 ・Tagline: live your life lightly. ・Available items: Pants, stoles, tops, pouch ・Available colors/patterns: Plain, patterns, etc. ・Price range: Pants 16,500 yen, stole 12,100 yen, etc. ・Type: Unisex ・Sales: Official online shop ・National department store POP UP SHOP ・Point: It is characterized by a variety of items that can be worn as a set-up and is easy to care for, such as by washing. It does not wrinkle easily and can be folded compactly. Pelaq Official HP ​
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https://www.youtube.com/watch?v=0O_iJS7gpTI [Peraku] Image video Product lineup including new Peraku products
https://prcdn.freetls.fastly.net/release_image/73644/103/73644-103-2982afb0559128a6b68ea4ec9a9f49fe-1200×1920.jpg [Perak] Athens Beige
https://prcdn.freetls.fastly.net/release_image/73644/103/73644-103-f5065adfcbe73aae98e5ae0b8380dc4f-1200×1920.jpg [Perak] Athens White
https://prcdn.freetls.fastly.net/release_image/73644/103/73644-103-b8b6c35c9521b94421504eea11a57257-1200×1920.jpg [Perak] Sumi-e, white
https://prcdn.freetls.fastly.net/release_image/73644/103/73644-103-463b7c7d622a0fcc14645db70bc105ba-1200×1920.jpg [Perak] Chic dark navy “Late Night Sea”
https://prcdn.freetls.fastly.net/release_image/73644/103/73644-103-85efd6887625cd5ed65e9021f873ce94-1200×1920.jpg [Perak] Khaki style “olive grove” with suppressed color tone Features of each product pelaxpants: A relaxing travel companion. Think about your journey, even in town. A combination of “pelaq” and “relax,” these pants have a moderately classy feel and can be worn by unisex. These pants allow you to play to your heart’s content at your destination, or relax on a plane or hotel. There are sizes M and L, and the M size can be worn by people between 150cm and late 160cm, and the L can be worn by people who are around 180cm. You can choose from 5 plain colors and 15 patterned colors, and can be worn as a stole or set up. ・Price: 16,500 yen (tax included) bohostole: A convenient item that can be worn in multiple ways with the use of strings and snap buttons. A stole that is both folkloric and urban. The design takes comfort cues from the Middle East, South America, and South Asia, scarves that protect from direct sunlight and dust, and ancient Greek chitons, which fasten cloth at the shoulders. It can also be used for a little dress-up at a restaurant or theater. ・Price: 12,100 yen (tax included)
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https://www.youtube.com/watch?v=Q_VJ72MR4nE Story by color/pattern Each item’s color and pattern has a travel story attached to it. You can also enjoy the stories of cities, travel, and landscapes that accompany the backgrounds of pants, tops, and stoles, such as “Athens”, “Bricks”, “Agarwood”, and “Late Night Sea”. Image
URL: https://prcdn.freetls.fastly.net/release_image/73644/103/73644-103-bb343c950d2376bc5ef5d0f2cefbfa3a-1080×1080.jpg [Peraku] Image of MD Tsujiguchi departing on a journey (generated by AI) I want you to have fun and choose while thinking about your trip From Peraku brand MD Miyoko Tsujiguchi “In last year’s test marketing, about 30% of the customers we served at the sales floor were planning on traveling, so some people bought stoles to reduce exposure when visiting a mosque, and some people who were planning a trip to Europe had a brick pattern that reminded them of cobblestone pavement. I’m sure the influencers we talked to will also be posting pictures of themselves spending time with Peraku while traveling.I imagine a future where Perak becomes a new staple of travel clothing and is worn by many people at airport counters. pelaq official Instagram ​ Previously announced press release New brand “Proposing a light, easy, and elegant lifestyle to enjoy traveling” [pelaq] launches, unisex pants and stoles