FEILER Japan Co., Ltd. “CLOUDY” x “FEILER CLEAR LABEL” special collaboration “CLOUDY PETALS” relea sed

[FEILER Japan Co., Ltd.] “CLOUDY” x “FEILER CLEAR LABEL” special collaboration “CLOUDY PETALS” released ​
Failor Japan Co., Ltd. Press release: April 3, 2025 “CLOUDY” x “FEILER CLEAR LABEL” special collaboration “CLOUDY PETALS” released
https://prcdn.freetls.fastly.net/release_image/30941/138/30941-138-15b121d99df70ced5af3e19d1d0fcc77-1600×1200.jpg FEILER Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Naohisa Yagi) has created a special collaboration design “CLOUDY” between “CLOUDY”, a brand that works with customers to create an action of “supporting someone through shopping”, and “FEILER CLEAR LABEL”, a new line from the German chenille brand “FEILER”. We are pleased to announce that we will be releasing items from “PETALS”. The two companies started collaborating in 2021, and this year marks the fifth time. We have received a great response, with some of the released products selling out on the same day. Customers who purchase our products also highly value the fact that a portion of the proceeds are returned to African workers, making this a popular collaboration. Donations from Feiler are being used to help Ghanaian workers, who usually work away from their children, with the cost of returning home to see their children in their hometowns once or twice a month. We would like to express our sincere gratitude to everyone who purchased the special collaboration products of CLOUDY x FEILER CLEAR LABEL for their cooperation. October 2021 ¥453,651 October 2022 ¥742,984 October 2023 ¥2,673,464 October 2024 ¥2,127,046 Total ￥5,997,145 Product SPECIAL COLLABORATION CLOUDY×FEILER CLEAR LABEL “CLOUDY PETALS” 9 types
https://prcdn.freetls.fastly.net/release_image/30941/138/30941-138-83990da4c1e0189d09f6d0e0e8434ffe-1909×2700.jpg This year marks the fifth collaboration between the two companies. The original textile drawn by CLOUDY’s Ghanaian designer is expressed in chenille, a traditional German craft fabric. We have a wide variety of items made with chenille, including Feiler’s standard items such as handkerchiefs and towels, as well as bags and pouches. In 2025, as a first attempt, we have selected original designs drawn by CLOUDY designers from Ghana, Africa, to match the four beautiful seasons of Japan: spring, summer, autumn, and winter. “CLOUDY PETALS” is a pattern in which buds that are about to bloom in spring are lined up. Love becomes bigger and more beautiful because we support each other. Like a bud about to bloom and the calyx that supports it, neither humans nor animals can survive alone. Only when you support each other with someone can you create even more wonderful and beautiful love. Enjoy colors and designs inspired by African fabrics. Sales ■CLOUDY Release date Wednesday, April 16, 2025 Seller ◆Daimaru Kobe store 1st floor women’s clothing section event space Date: April 16, 2025 (Wednesday) to April 22, 2025 (Tuesday) Address: 40 Akashicho, Chuo-ku, Kobe City, Hyogo Prefecture Business hours: 10:00-20:00 ◆CLOUDY Harakado store (permanent store) Release date: April 16, 2025 (Wednesday) ~ Address: 2nd floor, Tokyu Plaza Harajuku “Harakado”, 6-31-21 Jingumae, Shibuya-ku, Tokyo Business hours: 11:00-21:00 ◆CLOUDY Miyashita Park store (permanent store) Release date: April 16, 2025 (Wednesday) ~ Address: RAYARD MIYASHITA PARK South 2nd floor, 6-20-10 Jingumae, Shibuya-ku, Tokyo Business hours: 11:00-21:00 ■FEILER Release date Scheduled to be released on Wednesday, April 23, 2025 Seller ◆ Feiler official online shop https://feiler.jp/clearlabel *Scheduled to be released at noon on Wednesday, April 23, 2025 ◆Failor Ginza Main Store 4-4-1 Ginza, Chuo-ku, Tokyo ◆Failor Tokyo Midtown Hibiya Store Tokyo Midtown Hibiya 2F, 1-1-2 Yurakucho, Chiyoda-ku, Tokyo ◆Isetan Shinjuku Store Main Building 6F Failer Shop 3-14-1 Shinjuku, Shinjuku-ku, Tokyo ◆JR Nagoya Takashimaya 9F Failer Shop 1-1-4 Meieki, Nakamura-ku, Nagoya, Aichi Prefecture ◆Nagoya Mitsukoshi Hoshigaoka Store 2F Failer Shop 14-14 Hoshigaoka Motomachi,
Chikusa-ku, Nagoya, Aichi Prefecture ◆Takashimaya Osaka Store 1F Failer Shop 5-1-5 Nada, Chuo-ku, Osaka-shi, Osaka Prefecture ◆Hankyu Umeda Main Store 7F Failer Shop 8-7 Kakuda-cho, Kita-ku, Osaka-shi, Osaka ◆Daimaru Kyoto Store 4F Failer Shop 79 Takakura Nishiiri Tachiuri Nishimachi, Shijo-dori, Shimogyo-ku, Kyoto-shi, Kyoto Prefecture ◆Feiler Tenjin Underground Shop East 8th Avenue, Tenjin 2-chome basement, Chuo-ku, Fukuoka City, Fukuoka Prefecture *This item is not sold at Failer Shops, La Rally by Failer Shops, department stores nationwide other than the stores that carry the Failer Clear Label listed above. *Reservations are not accepted. *We do not accept reservations or cash on delivery after the product is released at a physical store. Please note that the contract may be canceled without prior notice after a certain period of time. *At physical stores, the sales method may change depending on the congestion situation. *The release time of Failer’s official online shop may vary. *If there is a high volume of access to the online shop even before the sales start time, you will be directed to an online “virtual waiting room” and will be guided to the site in order. If you have disabled your browser’s cookie settings, please enable them and wait. The number of people waiting and the waiting time will be displayed, and you will be able to enter in order. However, please note that this does not guarantee that you will purchase the product at the time of entry. *You cannot choose the pattern appearance at Feiler’s official online shop. Purchase limit For products other than handkerchiefs and guests, each person may purchase up to one item. *The purchase limit may be lifted without notice after a certain period of time. Donation
https://prcdn.freetls.fastly.net/release_image/30941/138/30941-138-85f15fde80ea049a2635c6022a79f838-1600×1200.jpg A portion of the sales of this collaboration product will be donated to the NPO CLOUDY. The donations generated from the collaboration with “Failor”, a brand that has been passed down and loved by families, will be used to help Ghanaian workers, who usually work away from their children, with the cost of returning home to see their children in their hometowns once or twice a month. We hope that through this activity, we will not only create moments of laughter for parents and children, but also provide an opportunity for people to learn about the working environment of women in Ghana and the current situation of parents and children. This initiative allows customers to participate in supporting women and children in Ghana while enjoying fashion with Failor Clear Label. >>A movie that shows workers returning home to meet their families (https://www.youtube.com/watch?v=aXriD_6iJDY ) 【CLOUDY】 “Solving social problems through shopping” Together with our customers, we will create jobs in Africa through color and fashion. We offer apparel made from miscellaneous goods produced in Ghana, Africa, and textiles drawn by CLOUDY creators. While operating our own factory in Ghana, Africa and creating 630 jobs, we have established a “business model that allows social business itself to run itself” by circulating Profit (business company) and Nonprofit (NPO), and a portion of the sales of our products will be returned to activities to solve social problems in Africa through CLOUDY, an NPO that we operate ourselves. Management: DOYA Co., Ltd. Established: January 2015 Representative: CEO Hayato Doji HP: https://cloudy-tokyo.com/ Instagram: @cloudy.tokyo X: @cloudy_tokyo 【FEILER】 Feiler (Hohenberg, Germany / Founded in 1948) is a lifestyle brand representing chenille, which has created a wide range of products that add to the quality of life, such as handkerchiefs with beautiful colors and patterns and gentle textures, interior cloths, pouches and bags, by applying ingenuity to chenille, a traditional craft fabric from the Bavaria region of Germany. The high quality of Feiler products is closely tied to family history and is passed down from generation to generation, and continues to be loved as heartfelt gifts for loved ones across generations. And the feeling you get when choosing a handkerchief from over 200 colorful designs. The feeling of excitement when you suddenly pick up a pouch that feels soft to the touch in your everyday life. Because you can carry it anywhere, you can always summon the thrilling power that everyone has. Our brand message, “The heart can always dance.” embodies our desire to bring color to the lives of many people through “driving sensibilities.” 【FEILER CLEAR LABEL】 “FEILER CLEAR LABEL” is a new line based on the concept of “More freedom, more happiness.” and delivers “Happy” to the important moments of each and every day. We pursue excitement while inheriting the soft texture, beauty of colors and patterns that Feiler has cherished. The high-quality workmanship is made with attention to detail, and the more you touch it, the more you will feel happy. It will subtly and dramatically add color to your day-to-day life if you are greedy for fun. ◆Feiler brand site https://www.feiler-jp.com/ ◆Feiler official online shop https://feiler.jp ◆Official Instagram/X @feiler_jp Feiler Japan Co., Ltd. http://www.feiler-jp.com/feilerjapan/ Feiler Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo) is a Sumitomo Corporation operating company that imports, plans, and sells the German luxury textile brand “FEILER.” Feiler 97 stores in Japan [including 15 stores of Feiler’s gift concept shop “Lovely by Feiler” and 14 factory outlets] (as of April 1, 2025)