FDC Products Co., Ltd. In commemoration of April 4th’s “4℃ Day”, we have released “4℃ ANNIVERSARY”, a mode rn reinterpretation of jewelry inspired by the design that has been created since the company’s founding and water, whic h is the origin of the

[FDC Products Co., Ltd.] In commemoration of April 4th’s “4℃ Day”, we introduce “4℃ ANNIVERSARY”, a modern reinterpretation of jewelry inspired by the design that has been created since the company’s founding and water, which is the origin of the brand ​
FDC Products Co., Ltd. Press release: April 4, 2025 In commemoration of “4℃ Day” on April 4th, we introduce “4℃ ANNIVERSARY”, a modern reinterpretation of jewelry inspired by the design that has been created since the company’s founding and water, which is the origin of the brand. Sold at stores nationwide and official online shop from April 4, 2025 (Friday) “4℃ Day” To commemorate 4℃ Day, the jewelry brand “4℃” developed by FDC Products Co., Ltd. (located in Shinagawa-ku, Tokyo, President and CEO: Ichiro Okafuji) will release “4℃ ANNIVERSARY,” a collection inspired by “water,” which is the root of the 4℃ brand, at 4℃ stores and official online shops nationwide from Friday, April 4, 2025. Image
URL: https://prcdn.freetls.fastly.net/release_image/19046/383/19046-383-2da3876208d964779a513a2c1bf97f7b-1081×1080.jpg “4℃” was born in Harajuku in 1972 by several young people. The memories, reminiscences, and bonds between loved ones that have been woven with 4℃ through jewelry since its founding are now revived in jewelry with a modern essence, inhabiting the “water” motif that is the root of the brand. The themes are “Ripples,” “Glossy,” and “Flow.” Jewelry that reflects the past and future of “4℃” will be released through a concept reminiscent of the three “waters”. We have a collection of jewelry that reinterprets the origins of 4℃ in a modern way, such as a necklace that expresses the ripples of water with the sparkle of white pearl oysters, luxe ear cuffs that reflect the flow of water with the fluid curves typical of 4℃, and earrings with a plain design that resembles water droplets on a leaf. With gratitude to everyone involved with 4℃. We will continue to deliver jewelry that will continue to shine by the wearer’s side for a long time, with all our heart. ■ Statement April 4th, the day to return to the origin of brilliance In 1972, by the hands of several young people 4℃ was born in Harajuku. Each piece of jewelry is carefully made What makes me happiest is the moment when I can make the person wearing it smile. The shine of jewelry is not just beautiful. The excitement the moment you hold it in your hands, The comfort you feel at random times, An irreplaceable presence that comes close to you every day. With that feeling in mind, until now, And from now on, I will continue to do so. Jewelry that will continue to shine by your side. With all my heart, from 4℃. ■Jewelry that expresses water ripples with the shine of white pearl shell
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https://prcdn.freetls.fastly.net/release_image/19046/383/19046-383-8e897838a3f2f117e0b1722dc550f31b-1200×1200.jpg From Left SV950 Necklace / White Shell ￥26,400 SV950 Ring / White Shell ￥26,400 Silver jewelry that expresses the ripples of water using white pearl shells. The motif is a 1997’s archive jewelry with a modern essence, and is a design that delicately and elegantly reinterprets the ripples of water, which is the origin of 4℃. The ring has a minimal design that adds a touch of elegance and beauty to your wrist, and shines like a mirror that reflects the charm hidden within the wearer. ■ Plain design inspired by the luster of drops Image
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https://prcdn.freetls.fastly.net/release_image/19046/383/19046-383-8479324663821554dac9eca40dd6e5d1-1200×1200.jpg From Left SV950 K10WG Pierced Earrings ￥24,200 SV950 Necklace ￥44,000 SV950 Bracelet ￥33,000 The chain parts have an original design inspired by the image of a glossy drop, and the 4℃ design is appealing, with the delicate touch of the plate expressing the movement of water droplets sparkling in the light. The simple motif is easy to match with your everyday coordination and will stay with you for a long time. Simple and sophisticated earrings, necklaces, and bracelets will enhance the beauty of the wearer. ■Iconic jewelry that expresses the vortex of water flow with a beautiful curve typical of 4 degrees Celsius
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https://prcdn.freetls.fastly.net/release_image/19046/383/19046-383-5cffe45440caf81823714afbfac71b5c-1200×1200.jpg From Left K10YG Necklace / Diamond ￥44,000 SV950 SV(K18YGc) Ear Cuff ￥14,300 K10YG SV950 K10WG Pierced Earrings ￥44,000 There is also a series that expresses the vortex of water flow with a
three-dimensional motif. The flowing lines of the metal and the contrast between the yellow gold color and silver make it a perfect match for both casual and classic outfits, making the wearer’s charm more vivid. The jewelry, which incorporates the dynamism of an endless stream of water into its design, is a symbolic item that conveys the past and future of 4℃. ■With a simple motif and sparkling diamonds
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https://prcdn.freetls.fastly.net/release_image/19046/383/19046-383-a94852358791571689a534b1d9137ca3-1200×1200.jpg From Left PT950 Necklace / Diamond ￥83,600 K18PG Necklace / Diamond ￥70,400 K18YG Necklace / Diamond ￥70,400 There is also a series with a minimal and luxe design that has large diamonds embedded in the lines of the base metal with a three-dimensional motif. The eternally shining diamond on the chest evokes the power of the water shining deep within the vortex. Available in three types: platinum, 18K pink gold, and yellow gold, you can choose the one that best suits your skin and preference. May the 4°C jewelry continue to be a gentle companion to you. I wish for a story with you from now on. ■ Receive a jewelry case with original charm
https://prcdn.freetls.fastly.net/release_image/19046/383/19046-383-dbd689030ec4b7051b6eec9967f178c4-3900×3841.jpg Customers who purchase “4℃ ANNIVERSARY” will receive it wrapped in a jewelry case set with an original circle-shaped charm similar to the white pearl jewelry that symbolizes the beginning of 4℃. *Since quantities are limited, it will end as soon as it runs out. *Please contact the shop for details. ■SNS campaign We will be holding a giveaway campaign on Instagram to express our gratitude for the support we have received from many people since the brand was established in 1972. We will give away jewelry to 4 people who like and comment on the post of their favorite design from the official account’s “4℃ ANNIVERSARY” post. Please feel free to write down your memories of 4℃ in the comments section. ・Application period From Friday, April 4, 2025 to Tuesday, May 6, 2025 ・How to participate in the campaign 1. Official Instagram account (@4c_jewelry) 2. Like and comment on posts with your favorite design from the official “4℃ ANNIVERSARY” posts ・Winning prize We will give away the “4℃
ANNIVERSARY” jewelry posted with comments to 4 people. ・How to announce winners A direct message will be sent to the winner’s account from the official account. [4℃ official website]
https://www.fdcp.co.jp/4c-jewelry/special/4c_anniversary/?bid=4c-jewelry ■ Thoughts put into 4℃ “4℃” is the temperature of water. It represents the temperature at the bottom of icy water. It is the only “resting place” for the fish, and it means moisture in a harsh environment. Although water freely changes its appearance, its essence never changes, and it provides moisture to all life on earth. I want to be like water that brings moisture. This is the origin of “4℃”
manufacturing. Up until now, and in the future as well, 4℃ has been and will continue to remain true to this idea, and is working on a variety of initiatives towards a brighter future. ・Acquisition of “RJC certification” trusted by world standards – As a responsible jeweler – RJC is an international non-profit organization established in 2005 by 14 of the world’s most famous jewelry companies and organizations. In 2019, we became the second company in Japan to obtain the 4℃ certification after a rigorous audit. We adhere to the Kimberley Process, which eliminates transactions with regions where illicitly traded diamonds are used as a source of funds for terrorism or conflict, and we have not only pursued sales and profits, but also focused on and worked to solve environmental and social issues through our business. About RJC: https://www.fdcp.co.jp/Page/rjc/ ・For a sustainable future. Support for regions facing serious water problems -Aqua Program- This year marks the 14th year since 4℃, which has a deep connection and sympathy with water since the brand’s origins, started the AQUA PROGRAM activities in 2008 as a joint project with the Japan Water Forum, which works to solve water problems both domestically and internationally. So far, we have installed water storage tanks to safely use rainwater and pipelines for water transmission in Sri Lanka, the Republic of Kiribati, and Bangladesh. To date, the total number of beneficiaries has reached more than 3,000 people, and safe water has brought joy and smiles to many people. 4℃ will continue to provide support activities. Click here for detailed initiatives: https://www.fdcp.co.jp/Page/aquaprogram/