First as a ladies fashion brand in Lumine Shinjuku 2! The flagship store SNIDEL Lumine Shinjuku 2 stores exceeded monthly sales of 130 million yen, setting a brand record!

First as a ladies fashion brand in Lumine Shinjuku 2! The flagship store SNIDEL Lumine Shinjuku 2 stores exceeded monthly sales of 130 million yen, setting a brand record!
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Mash Holdings Co., Ltd. Press release: April 4, 2025 First as a ladies fashion brand in Lumine Shinjuku 2! The flagship store SNIDEL Lumine Shinjuku 2 stores exceeded monthly sales of 130 million yen, setting a brand record! Pre-sale of the 20-inch reproduction dress that was sold to commemorate the brand’s 20th anniversary at LIMITED CONCEPT STORE! Over 1,100 items sold in 6 days SNIDEL, a women’s brand operated by Mash Style Lab Co., Ltd. (Chiyoda-ku, Tokyo/President Hiroyuki Kondo), is the first women’s fashion brand with a store in Lumine Shinjuku 2 to exceed 130 million yen in monthly sales, and also set a brand record for single-month sales at a single SNIDEL physical store. (■SNIDEL official homepage: https://snidel.com/ ■USAGI ONLINE: https://usagi-online.com/ ■MASH STORE app: https://mslab.page.link/snidel_sns)
https://prcdn.freetls.fastly.net/release_image/18505/3246/18505-3246-86306705b50278266cbc888d84ae2863-1477×1108.jpg ・Reprinted dresses are overwhelmingly popular at LIMITED CONCEPT STORE SNIDEL, which will celebrate its 20th anniversary on Wednesday, April 9, 2025, will release its “Bouquet of Joy” collection on Wednesday, March 19. In addition, “Bouquet of Joy” LIMITED CONCEPT STORE will be held at two Lumine Shinjuku stores from March 26th (Wednesday) to March 31st (Monday), and collection items will be on sale in advance. The 20th Anniversary Print Dress commemorates the brand’s 20th anniversary by reprinting a total of 20 previously sold dresses. Approximately 1,129 items were sold, accounting for approximately 50% of total sales at LIMITED CONCEPT STORE. This result shows the high level of attention this collection is receiving.
https://prcdn.freetls.fastly.net/release_image/18505/3246/18505-3246-010ee1ed4db75f519e47d06134606e5e-2897×2136.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3246/18505-3246-1bed1c2f3b6d1ca7e75b8e4dc4beebe3-2529×1896.jpg ・Many popular collaborations and limited projects In addition to SNIDEL’s first collaboration with “Chacott” and “NEW ERA,” which we received many inquiries from before its release, we also offer a wide variety of items such as exclusive colors of “UGG (R)” and bespoke items of “Levi’s (R),” and we have devised ways to make you want to come back again and again. ・About SNIDEL
https://prcdn.freetls.fastly.net/release_image/18505/3246/18505-3246-455718222fcfe282497949057b2fbd43-675×859.jpg Debuted on April 9, 2005. Based on the concept of “street x formal”, we combine street culture and elegance to offer unique styling. We pay close attention to detail and pursue ways to show off a woman’s beautiful silhouette. A global brand for all women who love clothes. Currently, there are 101 stores in total, including 37 stores in Japan, 53 stores in China, 5 stores in Hong Kong, 3 stores in Taiwan, 1 store in New York, 1 store in Thailand, and 1 store in the Philippines (number of stores as of February 21)