PUMA Japan Co., Ltd. April release: New product lineup 1. New visual release of “SPEEDCAT” featuring Dua Lipa, 2. “NEVERWORN” collection released, 3. PUMA Japan’s first BABY size apparel released

[PUMA JAPAN Co., Ltd.] [April release: New product lineup] 1. New visual release of “SPEEDCAT” featuring Dua Lipa, 2. Release of “NEVERWORN” collection, 3. Release of PUMA Japan’s first BABY size apparel ​
Puma Japan Co., Ltd. Press release: April 4, 2025 [April release: New product lineup] 1. New visual release of “SPEEDCAT” featuring Dua Lipa, 2. “NEVERWORN” collection released, 3. PUMA Japan’s first BABY size apparel released 1. A new visual for “SPEEDCAT” featuring Dua Lipa will be released from April 4th (Friday)
https://prcdn.freetls.fastly.net/release_image/10697/255/10697-255-113137b4d01b8db8b1440cf0a93a2830-1475×724.jpg PUMA will release the latest campaign visual for “SPEEDCAT” featuring global pop star Dua Lipa, who serves as a global ambassador. With the theme of a road trip, it expresses the charm of SPEEDCAT along with Dua Lipa’s styling while traveling freely. This campaign is part of the “Rewrite the Classics” campaign, which aims to re-introduce PUMA’s classic designs to a new generation, spotlighting the low-profile style of SPEEDCAT and introducing racing culture as modern street style through Dua Lipa’s stylish appearance. In the released visual, she is wearing a brown SPEEDCAT, embodying a free and adventurous spirit with a sense of speed on her feet. SPEEDCAT was born in 1999 as PUMA’s iconic model that brings the world of motorsports to the streets, and will be reprinted from the archives in the summer of 2024 to commemorate its 25th anniversary. It created a huge response upon its release and was supported by fashionistas and celebrities around the world. Since then, it has been updated through collaborations and limited edition models, and continues to evolve into a modern style. [Release date] Now on sale [Product stores] PUMA Store Harajuku Cat Street, PUMA Store Osaka, PUMA Store Odaiba, PUMA Store Fujimi, PUMA Store Kyoto, PUMA Store Sapporo Factory, PUMA Store Fukuoka, PUMA Store Sapporo Tokyu, PUMA Store Nagasaki, PUMA Official Online Store (https://jp.puma.com/jp/ja), PUMA App, some stores *Some products are available differently depending on the store. Please note that the sales store may change.
https://prcdn.freetls.fastly.net/release_image/10697/255/10697-255-a5961bf3191304f84663081d32667085-660×660.jpg Product name: SPEEDCAT OG Suggested retail price: 14,300 yen (tax included) Product number: 398846 Color: 31 2. “NEVERWORN” collection, which reinterprets PUMA’s archive models, will be released from Saturday, April 12th
https://prcdn.freetls.fastly.net/release_image/10697/255/10697-255-44f38b0b32353c370939270a60736537-1705×916.jpg Introducing the “NEVERWORN” collection, a new style that
reinterprets PUMA’s archive models and combines bright colors and retro energy. The NEVERWORN collection takes classic PUMA tracksuits and boldly incorporates all-over prints from the past, with an oversized silhouette and vibrant lime green and classic black colourways. In addition, four classic shoe models, “SPEEDCAT,” “GV SPECIAL,” “BRAZIL,” and “KING INDOOR,” will be reborn as “NEVER WORN V.” These shoes are a special pair of shoes that pay homage to PUMA’s traditional designs, but reimagined with a modern sensibility. [Release date] Saturday, April 12, 2025 [Product stores] PUMA Store Harajuku Cat Street, PUMA Store Osaka, PUMA Store Fujimi, PUMA Store Kyoto, PUMA Store Fukuoka, PUMA Official Online Store
(https://jp.puma.com/jp/ja), PUMA App, some stores *Some products may differ depending on the store. Please note that the sales store may change. *Some products available may differ depending on the store.
https://prcdn.freetls.fastly.net/release_image/10697/255/10697-255-67a9676990855f1f9dab51932c4a7a7a-504×504.jpg Product name: SPEEDCAT THE NEVERWORN V Suggested retail price: 15,400 yen (tax included) Product number: 401532 Color: 01
https://prcdn.freetls.fastly.net/release_image/10697/255/10697-255-4e47befc5099451c6c476b7459d8a7a0-504×504.jpg Product name: GV SPECIAL THE NEVERWORN V Suggested retail price: 15,400 yen (tax included) Product number: 401599 Color: 01 Image
URL: https://prcdn.freetls.fastly.net/release_image/10697/255/10697-255-8dfd817922f8854de6812e5d34b8e7de-504×504.jpg Product name: BRASIL THE NEVERWORN V Suggested retail price: 16,500 yen (tax included) Product number: 401643 Color: 01
https://prcdn.freetls.fastly.net/release_image/10697/255/10697-255-7546c44a572b8d28dcdea94719c72760-504×504.jpg Product name: KING INDOOR THE NEVERWORN V Suggested retail price: 19,800 yen (tax included) Product number: 402250 Color: 01 Image
URL: https://prcdn.freetls.fastly.net/release_image/10697/255/10697-255-b65c8a89c3835d032d74d7ead4d8f0b3-586×316.jpg Product name: THE NEVERWORN V T7 TRACK JACKET Suggested retail price: 19,800 yen (tax included) Product number: 631491 Color: 16/35 Image
URL: https://prcdn.freetls.fastly.net/release_image/10697/255/10697-255-3fe584a46de9ebe98c054d016d71329f-669×385.jpg Product name: THE NEVERWORN V T7 TRACK PANTS Suggested retail price: 16,500 yen (tax included) Product number: 631492 Color: 16/35 3. PUMA Japan’s “first” BABY size apparel will be released sequentially from April
https://prcdn.freetls.fastly.net/release_image/10697/255/10697-255-7a4635933cc228c2b74a12dc282ab76a-880×641.jpg Puma Japan’s first “BABY size (from 56cm)” apparel items launched in Japan Up until now, PUMA Japan has offered apparel in a wide range of sizes, from adults to children, but with the addition of new apparel items in baby sizes (from 56cm), more families can now enjoy PUMA style. Introducing new setups and rompers that are comfortable to wear even for small children while maintaining PUMA’s sporty and pop design. In the future, we plan to continue to develop items that combine the cuteness unique to BABY sizes with the design unique to PUMA. [Release date] Released sequentially from April 2025 [Product stores] PUMA official online store (https://jp.puma.com/jp/ja), PUMA app, some stores *Some products available may differ depending on the store. Please note that the sales store may change.
https://prcdn.freetls.fastly.net/release_image/10697/255/10697-255-40cb297c4ac1c3374617901a0d360e05-811×302.jpg Product Name: MINICATS ESS Crew Set FL INF Suggested retail price: 5,390 yen (tax included) Product number: 686280 Color: 01/03/30
https://prcdn.freetls.fastly.net/release_image/10697/255/10697-255-aa5c83537fd13cdf1904740212d88592-792×316.jpg Product name: MINICATS ESS Raglan Crew Set FL Suggested retail price: 5,830 yen (tax included) Product number: 686281 Color: 01/46/47
https://prcdn.freetls.fastly.net/release_image/10697/255/10697-255-04f6b60638ce86ff5b1b46181bc9116d-788×302.jpg Product name: MINICATS ESS Block Hooded FZ Set TR INF Suggested retail price: 7,480 yen (tax included) Product number: 686283 Color: 01/24/46
https://prcdn.freetls.fastly.net/release_image/10697/255/10697-255-40ca807800c69769af3e3d627942bc30-834×307.jpg Product Name: MINICATS ESS Tee and Shorts Set INF Suggested retail price: 3,960 yen (tax included) Product number: 686285 Color: 02/24/87
https://prcdn.freetls.fastly.net/release_image/10697/255/10697-255-afa07c7b862b1c43425cd472160809ed-618×307.jpg Product name: MINICATS SANDY ADVENTURES Tea And shorts set INF Suggested retail price: 5,060 yen (tax included) Product number: 686286 Color: 30/87
https://prcdn.freetls.fastly.net/release_image/10697/255/10697-255-32d99867614b5ce6b47e185e7cad8024-820×311.jpg Product Name: MINICATS SUPER PUMA Tee and Shorts Set INF Suggested retail price: 5,830 yen (tax included) Product number: 630986 Color: 15/16/30
https://prcdn.freetls.fastly.net/release_image/10697/255/10697-255-9b9b582788fcfbc2ddcb109a2e4b540b-307×307.jpg Product name: MINICATS ESS Animal Newborn 3 piece set INF Suggested retail price: 5,390 yen (tax included) Product number: 686291 Color: 24
https://prcdn.freetls.fastly.net/release_image/10697/255/10697-255-6684ba96e927decb6892b9f7745d0971-600×307.jpg Product name: MINICATS Puma Class Newborn 3 piece set INF Suggested retail price: 5,390 yen (tax included) Product number: 686292 Color: 16/30
https://prcdn.freetls.fastly.net/release_image/10697/255/10697-255-07158495e95ddbd23b74e33debf68073-618×339.jpg Product name: MINICATS Newborn 2-Pack Graphic bodysuit set INF Suggested retail price: 5,830 yen (tax included) Product number: 686290 Color: 18/46