[Adidas Japan Co., Ltd.] Live music event “THE ORIGINAL LIVE TOUR TOKYO 2025” will be held to celebrate the special existence of one in 1,000 people Adidas Japan Co., Ltd. Press release: April 4, 2025 The live music event “THE ORIGINAL LIVE TOUR TOKYO 2025” will be held to celebrate the special existence of one in 1,000 people. TOUR WEEK 1 will be held on Friday, April 25, 2025 ~Artist LANA will perform~ Street sportswear brand of Adidas Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Kohei Hagio)
style=”text-decoration:underline;color:#428ac9;word-break:break-all;” target=”_blank” rel=”nofollow ugc noopener”>adidas Originals (adidas Originals) will continue to be an unwavering icon from Friday, March
14, 2025. href=”https://www.adidas.jp/スーパースター” style=”text-decoration:underline;color:#428ac9;word-break:break-all;” target=”_blank” rel=”nofollow ugc noopener”>SUPERSTAR (Superstar)”, “FIREBIRD (Firebird)”We are developing a global campaign “The Original” campaign. As the biggest event of this campaign, the live music event “THE ORIGINAL LIVE TOUR TOKYO 2025” will be held for two weeks. On Friday, April 25, 2025, Week 1 of “THE ORIGINAL LIVE TOUR TOKYO 2025” will be held. LANA, an artist who has established a unique style and embodies “THE ORIGINAL”, will appear.
https://prcdn.freetls.fastly.net/release_image/3301/999/3301-999-9ad6b140be99abb7d2f4c3b0a358eafb-1350×1080.jpg URL: https://confirmed.onelink.me/mzYA/271do875 “One original, each style.” In the previous Adidas Originals brand campaign, It speaks to how our brand has been embraced and ingrained in the culture. And in 2025, we will start talking about our history, We will shift to providing inspiration to future generations. In order to create 1000 possibilities, all it takes is one presence that shakes the
foundations. Through this campaign, we will convey that it is an extremely special existence, and that the beginning of each style is The Original. “THE ORIGINAL LIVE TOUR TOKYO 2025” will feature many music artists who embody “THE ORIGINAL”. Their purpose is to inspire the younger generation who gather at their performances. In addition, on April 4, 2025 (Friday), the Adidas Originals Flagship Store Harajuku will be located on the first basement floor of the Adidas Originals Flagship Store, as a stage where the message of this campaign, “One in 1,000 people is special = The Original” will be active. “The Originals Lounge” will appear. This lounge aims to connect more deeply with Japanese music culture A special space themed around fashion and music. It will become a crossroads of inspiration where visitors can feel free to be stimulated. #adidasOriginals #TheOriginal #adidasSuperstar #adidasFirebird ■ “THE ORIGINAL LIVE TOUR TOKYO 2025 WEEK 1” event overview ＜Event details＞ A live music event that shines a spotlight on Adidas Originals’ “1 in 1000 special beings = The Originals” and inspires many people through their performances. Artist LANA will also be on stage on the day, adding to the excitement of the event. Date: April 25, 2025 (Friday) *Only winners will be notified of event time Location: Held in the Harajuku area of Tokyo *Details will be notified only to winners How to participate: Adidas Online Shop, Adidas App, A lottery will be held using the CONFIRMED app Application period: April 4th (Friday) to April 17th (Thursday), 2025 Participation conditions: Registration as a member of Adidas’ free membership program “adiClub” and award exchange points Use of (50 points). *50 points will be immediately awarded when registering as a new member, so Even those who are newly registered can apply. *Please check the CONFIRMED app or Adidas app for event details. CONFIRMED App
https://confirmed.onelink.me/mzYA/271do875 Adidas app
https://go.adidas.com/ihha/hkypum8o Born in Shonan, Kanagawa Prefecture. In 2020, he suddenly started uploading songs to
SoundCloud, and his fresh yet overwhelming singing ability and life-sized lyrics of a teenager became a hot topic and took the charts by storm. Although based on HIPHOP/R&B, he will begin his activities in earnest in 2022, armed with a melody sense that makes you feel borderless and genre-less, and a husky voice that you will never forget once you hear it. Hit songs such as the huge hit “TURN IT UP (feat. Candee & ZOT on the WAVE)” which transcended the rap scene and established itself at the top of the J-POP charts, as well as “it’s okay” and “No.5”
https://prcdn.freetls.fastly.net/release_image/3301/999/3301-999-6a2ff5c51a6818a3cc9b3336832a51b5-2048×1365.jpg His most recent releases include the 1st AL “20” and the DX version “20 ”. Expectations are high for the new image of DIVA that LANA will create, presenting a youth anthem in a new realm with outstanding flowing vocals. Furthermore, the live performances that they started in 2023 have set a milestone in becoming the youngest hip hop group to sell out Budokan performances at the age of 20 on April 1, 2025, and their next arena tour is also attracting attention. ■About “THE ORIGINALS LOUNGE”, a new stage for The Original campaign “The Originals Lounge” has opened on the basement floor of Adidas Originals Flagship Store Harajuku as a new stage for “The Original,” a special presence in 1,000 people. This lounge aims to connect more deeply with Japanese music culture, and is developed as a special space themed around fashion and music. It will become a crossroads of inspiration where visitors can feel free to be stimulated. JAZZY SPORT, a record shop with the concept of “bringing the world together through music and sports,” will perform the initial curation, including selection of records.
https://prcdn.freetls.fastly.net/release_image/3301/999/3301-999-00118e134adcb609618c71ac2b897c5f-2047×1366.jpg ■About SUPERSTAR II Reproduction of the original Superstar II silhouette. The iconic shell toe and premium leather upper create a classic style. The padded tongue and collar and rubber outsole provide grip and added comfort. Furthermore, this time there is a model that comes with a shoe jewel with the Trefoil logo and replacement shoelaces, SS25 has a wide variety of models including black and white, leather models based on black and white, and suede models. For women, there are also models with pony hair and beads on the upper. ■Product details
https://prcdn.freetls.fastly.net/release_image/3301/999/3301-999-dde278d336c8d6f9022fa96b67291453-2363×1163.png
https://prcdn.freetls.fastly.net/release_image/3301/999/3301-999-aa75371bf4f33c8bcb824e36ab17549c-2362×1293.png ■Sales information ■List of stores Adidas directly managed stores (excluding some stores) Adidas app https://www.adidas.jp/mobileapps Adidas Online Store https://www.adidas.jp/ -Men’s Originals: https://www.adidas.jp/Men’s Originals -Ladies Originals:
https://www.adidas.jp/Ladies-Originals -Originals wear:
https://www.adidas.jp/Wear/Clothing-Originals -Originals Shoes: https://www.adidas.jp/Shoes/Shoes-Originals -Originals Accessories: https://www.adidas.jp/Accessories-Originals ■About “adidas Originals” adidas Originals is a street sportswear brand founded in 2001 and inspired by adidas’ rich sporting heritage. While inheriting adidas’ history, we continue to evolve the brand’s legacy through products that reflect our beliefs and creativity in sports and today’s youth culture. With the iconic Trefoil logo first used in 1972 as a symbol, adidas Originals is loved by creative people and continues to blaze a trail as a pioneering sportswear brand for street culture. (C) 2025 adidas Japan K.K. adidas, the Trefoil logo and the 3-Stripes mark are registered trademarks of adidas. ＜For inquiries from general customers＞ Adidas Customer Desk Tel: 03 -6732-5461 (9:30-18:00, excluding Saturdays, Sundays, and holidays)
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