COCON, a brand specializing in ties, has restarted. Official website opens in fall 2025!

COCON, a brand specializing in ties, has restarted. Official website opens in fall 2025! ​
Iwa Co., Ltd. Press release: April 7, 2025 COCON, a brand specializing in ties, has restarted. Official website opens in fall 2025! COCON, which aims to create authentic ties that will be loved even 100 years from now, will be back in action in the fall of 2025.
https://prcdn.freetls.fastly.net/release_image/127558/3/127558-3-91d941008bd7859558cc07de0264da22-1920×1920.jpg Using the best materials and craftsmen with the best skills, the necktie specialty brand “COCON” will be back in action in the fall of 2025. An official online website will also be opened at the same time. Details including the timing will be released on Instagram in the future. (Official Instagram | https://www.instagram.com/cocon.silk/) (Official YouTube｜https://www.youtube.com/channel/UCeIAR7f2Y7mtEDTQwpF68dQ) First teaser video “Rebirth: The First Chapter”
https://prcdn.freetls.fastly.net/release_image/127558/3/127558-3-a1f218b1d6a234441d5230d330d08280-1920×1080.jpg Teaser video “Rebirth: The First Chapter” released for brand restart In order to take the first step as a reborn brand, prior to the opening, we have released a teaser video that foretells the restart of the brand. The video expresses Cocon’s unique worldview and thoughts. The concept is emphasized not only visually, but also acoustically, and the sound and images come together to create a content that allows you to deeply feel the brand’s worldview. We also plan to release several more videos before the opening. We hope you will enjoy experiencing the brand’s story starting here. (Teaser video | https://youtu.be/IC5ZfPqPDBw) (Official
YouTube｜https://www.youtube.com/channel/UCeIAR7f2Y7mtEDTQwpF68dQ) REBOOT IN 2025 ​ Future developments We plan to offer more advanced products equipped with unique gimmicks, including the brand’s signature item, the Sette Piegetai (seven-fold tie). Furthermore, details such as product composition, prices, and opening schedule will be announced as official information once they are decided. We will be sending out the latest information little by little, mainly on Instagram, so if you are interested, please follow us. (Official Instagram | https://www.instagram.com/cocon.silk/)
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https://prcdn.freetls.fastly.net/release_image/127558/3/127558-3-3e3a2118c2b115e7fb7f3c5472eb2b4c-1080×1350.jpg Follow ​ About Cocon The name COCON incorporates the French word for cocoon and the meaning of “old and modern”, which means conveying the good old Japanese traditional culture to the present day. It is run by the Cocon team, consisting of Mr. O, who is involved in everything from design to production, and Mr. K, who is in charge of overall brand management. Although they are of different ages and places of birth, they have one thing in common: sericulture and the world of men’s clothing. Mr. O was born into a sericulture farmer in Gunma Prefecture, Japan’s largest producer of cocoons and raw silk. After graduating from fashion school, I joined a fashion accessories company and got a job designing silk textiles, and the silkworms from my childhood memories became familiar to me once again. After that, we gained experience in OEM work with many brands and in planning our own brands, and encountered sewing factories and sewing factories that boast the world’s highest technology. Through our connection with the Italian necktie brand exhibited at Pitti Immagine Uomo, our love for neckties deepened, and our desire to create the best ties we could think of grew stronger. Mr. K, on ​​the other hand, grew up hearing from his parents that his great-grandfather was involved in sericulture. During his university days, he aspired to study agriculture and studied the relationship between nature and society. After that, he got a job in the apparel industry and became fascinated with the world of men’s wear. Because I was also interested in architectural design, I once changed jobs to the construction industry, but a few years later I received an offer from my current company and decided to return to the world of men’s clothing. As we accumulated a variety of experiences, including in different industries, creative production for websites and images, and business management, our desire to create our own unique best gradually grew stronger. These two people’s thoughts and feelings overlapped over time, and transformed into a desire to convey the true beauty of silk ties and Japan’s world-class weaving and processing techniques over time. As a result, COCON, a brand specializing in ties, was born in 2011. We have overcome various crises such as global abnormal weather, disasters, pandemics, industrial decline, and brand suspension, and will restart in 2025 with the help of craftsmen with Japan’s highest technology. Contact Us Cocon customer service Tel: 042-306-6495 Mail：info@cocon-silk.jp Company Profile Iwa Co., Ltd. 〒183-0016 2-26-3 Yahata-cho, Fuchu-shi, Tokyo 5F Circle Building Representative: Tomomasa Takaishi HP: https://www.iwa-corporation.co.jp/