Relic Group’s knoctave starts pre-sales at “Makuake” of knitwear “StripeKnit” that uses technology to embody the tone of Beethoven

Knoctave of the Relic Group starts pre-sales at “Makuake” of knitwear “StripeKnit” that uses technology to embody the tone of Beethoven ​
Relic Press release: April 7, 2025 Relic Group’s knoctave starts pre-sale at “Makuake” of knitwear “StripeKnit” that uses technology to embody the tone of Beethoven Music x fashion x technology fuses, and striped knitwear with a one-of-a-kind design that visualizes songs will be available from April 7th
https://prcdn.freetls.fastly.net/release_image/16318/364/16318-364-870f4dfe41a64848519cfaa26f83f67e-3334×1875.png “knoctave,” an artist collective that fuses music, design, and technology, is a subsidiary of Relic Holdings Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director and CEO: Takaro Kitajima) )” will start pre-sale of “Stripe Knit”, a pullover knit with a design that visualizes musical scales, from April 7, 2025 (Monday) on “Makuake”, a support purchasing service for items and experiences. In this project, we will develop two types of designs based on
Beethoven’s famous songs “Ode to Joy” and “Fate,” and propose a new lifestyle that embraces music. ■What is “StripeKnit”? Image
URL: https://prcdn.freetls.fastly.net/release_image/16318/364/16318-364-cca9a50892cd650c0af434cff73e254f-1500×844.png StripeKnit is a knitwear created by the music visualization system “StripeTrack” developed by knottave. StripeTrack is a system that analyzes the scale and rhythm of a song and converts it into a visual design, enabling the fusion of music and fashion.
https://prcdn.freetls.fastly.net/release_image/16318/364/16318-364-dff0d45d21fe4d7701d4e0388f56d59d-2000×1125.png
https://prcdn.freetls.fastly.net/release_image/16318/364/16318-364-1330edee8ecd06d5c68d5f13871b70d9-1500×844.png ・Music visualization design (StripeTrack) A one-of-a-kind design that incorporates an original striped pattern based on the scale and rhythm of the song ・Two types of Beethoven music designs “Ode to Joy” “Fate” ・100% high quality cotton material Soft and comfortable to wear, can be worn all season ・Unisex specifications・2 sizes available M size: Length 67cm, Width 62cm, Shoulder width 57cm, Sleeve length 52cm L size: Length 72cm, Width 67cm, Shoulder width 60cm, Sleeve length 55.5cm ・Domestic production
https://prcdn.freetls.fastly.net/release_image/16318/364/16318-364-bb686e28da1ec055dc803c17e16a5dea-2000×1125.png This is a system that visualizes musical scales and converts them into art and fashion items. 1. Concept: “Wearing music” ・A new design approach that converts the melodies and emotions of music into visual colors and patterns and incorporates them into everyday life ・By focusing on the musical scale (12 notes) and associating meaningful colors with each, the entire song is expressed as one visual 2. Importing and analyzing music information ・Analyze melody and harmony data contained in songs ・In particular, image analysis of musical scores shows how often scales (C, C#, D…B) are used, and the “usage ratio” of each note is quantified 3. Painting production using generative AI ・Based on the overall characteristics of the song (emotion, tempo, tone, etc.), generative AI creates a “painting” that visually expresses the song ・Example: If the song is quiet, soft colors will be reflected, and if the song is energetic, bright colors will be reflected 4. Color extraction and analysis ・Analyze the colors used in the created painting and calculate the “appearance ratio” of each color ・Arrange the colors most frequently used in the painting in descending order of frequency 5. Correspondence between color and scale ・Verify the following two data: -Ratio of colors used in the painting (in descending order) -Percentage of scales used in songs (in descending order) – Pair sounds and colors by assigning each scale (C, C#, D…B) to the corresponding color 6. Pattern generation ・Design the entire song as a visual pattern based on the paired scales and colors ■Makuake project overview Project name: Knitwear that embodies the tone of Beethoven with technology Sales start date: April 7, 2025 Sales period: April 7th – July 4th List price: 29,000 yen (excluding tax) Return contents: ・Super early bird discount (15% OFF) First 15 people – 24,650 yen (excluding tax) ・Early bird discount (10% OFF) First 10 people – 26,100 yen (excluding tax) ・Advance discount (5% OFF) – 27,550 yen (excluding tax) ・Advance discount 2-piece set (10% OFF) – 52,200 yen (excluding tax) ・Advance discount 3-piece set (15% OFF) – 73,950 yen (excluding tax) ※Color and size can be freely selected URL: https://www.makuake.com/project/knoctave_stripetrack1/ ■Future developments In order to expand the possibilities of StripeTrack, we are aiming for the following developments. 1. Development of new patterns Not only classical music, but also nursery rhymes, folk songs, pop songs, and other songs that are familiar to many people are visualized and sublimated into fashion items 2. Fashion developments other than pullovers A variety of fashion products are planned, including stoles, hats, gloves, underwear, pajamas, etc. 3. Developments other than fashion Expanding the possibilities of music by applying it to fields other than fashion, such as furniture fabric design ■About knottave knoctave is an artist group that fuses music, fashion, art, and technology to create new experiences. Experts in various fields, including sound professional Ko Ando, ​​fashion designer Sei Inji, and 3D fashion specialist Lee Jae⿓, will gather together to create art works that visually express the beauty of music. In addition, Shintaro Murakami serves as technical director and Maya Shibatani serves as art director, and their expertise and skills play an important role in the knottave project. [Various information] Official website:
https://www.knoctave.com/ Instagram (@knoctave_official):
https://www.instagram.com/knoctave_official/ ■knoctave Co., Ltd. Company Profile Company name: knoctave Co., Ltd. Representative: Hiro Ando Head office location: Ebisu Garden Place Tower 19F, 4-20-3 Ebisu, Shibuya-ku, Tokyo Established: August 2024 Business content: Music-based art production, fashion item design, interactive art development, collaboration project planning/management Official website: https://www.knoctave.com/ [Representative Profile] Image
URL: https://prcdn.freetls.fastly.net/release_image/16318/364/16318-364-aa0dbaca11b12d9d2663330d3b854b45-1982×1982.png Representative Director and CEO / Founder: Hiro Ando Born in 1989 and raised in Setagaya. After studying design thinking at Keio
University’s Graduate School of Media Design, he worked as a promotion producer at a general advertising agency in 2014, and then joined quantum (a company specializing in business development for the Hakuhodo Group) in 2016. At quantum, we work on new business development, focusing on projects with major companies such as Google, Tokyo Gas, and JR East. While supporting business development, he established SOUNDS GOOD with quantum in March 2019 in order to become a rare entrepreneur who can combine culture and entertainment with business. (Business will close on May 31, 2023) From June 2023, inheriting the will of SOUNDS GOOD, “Sponge Bang Bang” will be launched at Hiro Ando’s personal office (BTOBENT). In the past, he was selected as one of 54 U35 creators to watch by the advertising and creative magazine “Brain”. As an official columnist for Forbes Japan, he writes about “the possibilities of noise.” ▽Reference interview article: https://spincoaster.com/interview-sponge-bam-bam ■“ZERO1000 Ventures” overview The industry’s first omnidirectional
startup/venture co-creation program that continuously and
simultaneously creates thousands of worthy businesses and ambitious entrepreneurs/entrepreneurs from zero. Utilizing the assets of the Relic Group, which has developed more than 20,000 new businesses for 4,000 top-class companies in Japan, we provide an environment where entrepreneurs and those aspiring to start a business can fully concentrate on business development without worrying about unnecessary risks and costs, and fully support the growth and development of their businesses. Since its launch in January 2023, the first company has been established “RUFU Co., Ltd.” to develop a data engineering business.Currently, up to 7 companies have been adopted and
established, including “MEAL FORWARD Co., Ltd.” to develop a food tech/food innovation business and “3rd Economy Co., Ltd.” aiming to develop business in the Web3 x FinTech area. Official
site ​ ■Contact information regarding this matter knoctave Co., Ltd. PR manager E-MAIL: ko.ando@knoctave.com
https://www.knoctave.com/contact