INS Co., Ltd. Gramicci’s first flagship store in Japan opens in Harajuku

[Insu Co., Ltd.] Gramicci’s first flagship store in Japan opens in Harajuku ​
INS Co., Ltd. Press release: April 7, 2025 Gramicci’s first flagship store in Japan opens in Harajuku Gramicci’s first flagship store in Japan, “Gramicci Harajuku”, will open on Saturday, April 19, 2025.
https://prcdn.freetls.fastly.net/release_image/46928/7/46928-7-84a2579979e85eac899111c1c4aae2c5-1100×550.jpg Store Name: Gramicci Harajuku Opening Date: Saturday, April 19, 2025 Location: 6-13-11 Jingumae, Shibuya-ku, Tokyo, Gramicci Harajuku Business Hours: 11:00 AM – 8:00 PM Closed: Irregular holidays Phone: 03-3101-0210 (Available from April 19, Saturday) Store Area: 1st floor / approx. 6.77 pyeong, 2nd floor / approx. 7.81 pyeong Store Concept Gramicci’s first flagship store in Japan, “Gramicci Harajuku,” will open in Harajuku, one of the world’s leading fashion streets, and is a space where you can experience the brand’s concentrated philosophy through its products and community. To create a space where all kinds of visitors can comfortably interact and share the local mood. We will also aim to create a new culture starting from “Gramicci Harajuku”. “Freedom of Movement”. The slogan that Gramicci has advocated since its founding has resonated with climbers, surfers, skaters, hippies, and other people who love a free way of life based on their own values. We hope that this spirit, along with the history of Gramicci, will be passed down to modern Tokyo, and we will continue to weave together the history of Harajuku, which changes minute by minute. Floor Concept Organic textures and complex textures woven from natural materials such as stones, plants, and wood. Graphical visual communication. It expresses Gramicci’s world view through both materials and design. 1F An entrance that seamlessly connects to the city
https://prcdn.freetls.fastly.net/release_image/46928/7/46928-7-813e938ee86e225eb7be6327c006ccba-1920×1080.png
https://prcdn.freetls.fastly.net/release_image/46928/7/46928-7-3cd4962d6973a68618601a34c98cad0c-1920×1080.png 2F Harmony of new and heritage
https://prcdn.freetls.fastly.net/release_image/46928/7/46928-7-3a579558a58c1862d5d08d434e101833-1920×1080.png On the 2nd floor, we will have a full lineup of seasonal products that give you a feel of Gramicci’s mood, as well as a wide variety of signature products that are regularly released, such as “GRAMICCI PANT” and “G-SHORT.” In this space where new and heritage harmonize, you can experience both the changing Gramicci and the unchanged Gramicci. Giveaway
https://prcdn.freetls.fastly.net/release_image/46928/7/46928-7-834d22f51ea680503b416efc745866b8-1836×1164.png For those who purchase over 10,000 yen including tax at “Gramicci Harajuku”, we will give away a limited number of shell totes made from ripstop fabric. One side features the brand logo and a zip pocket, while the other side features the message “I’D RATHER HAVE A BAD DAY CLIMBING THAN A GOOD DAY AT WORK.” About Gramicci
https://prcdn.freetls.fastly.net/release_image/46928/7/46928-7-9e041085ec373669b37cf58c01d89776-1130×814.png Since 1982, Gramicci has created functional clothing that enriches life in nature, and has been loved by numerous cultural movements. Born in a garage in Ventura, California, this brand has its roots in the culture of free-spirited rock climbers called the “Stone Masters” who gather in Yosemite, and has continued to spread to the streets of Tokyo and beyond. In 2022, Stefan Wendler, who previously served as product director for Carhartt WIP and STUSSY, was appointed creative director. Contact for Customer Gramicci Harajuku/Gramicci Harajuku 〒150-0001 Gramicci Harajuku 6-13-11 Jingumae, Shibuya-ku, Tokyo TEL 03-3101-0210 Contact for Media Insu Co., Ltd. TEL 03-5772-7404 Person in charge: Gramicci PR Watanabe watanabe@ins.fm Media Kit Store visual
https://drive.google.com/drive/folders/1lgHOBV4OFruKcstMZj1-bHmB6aN3iW1M?usp=sharing
Store Perth https://drive.google.com/drive/folders/1uC-v0-jQmPeNWFNy14H_dF1GSiyRIjRC?usp=sharing