What kind of furisode do the next generation really want to wear? BLEA Gakuen x NEOKIMONO An innovative piece created by an industry-academia collaboration project

What kind of furisode does the next generation really want to wear? BLEA Gakuen × NEOKIMONO An innovative piece created by an
industry-academia collaboration project ​
Tokyo Pro Color Lab Co., Ltd. Press release: April 7, 2025 What kind of furisode do the next generation really want to wear? BLEA Gakuen x NEOKIMONO An innovative piece created by an industry-academia collaboration project What kind of furisode do modern young people really want to wear? In order to answer that question, BLEA Gakuen and NEOKIMONO teamed up to hold an industry-university joint class on the theme of “Furisodes that the current generation really wants to wear” In this project, which is the second of its kind this year, NEOKIMONO (Tokyo Pro Color Lab Co., Ltd.) is in charge of digitally designing the long-sleeved kimono designs drawn by students using their own ideas. Furthermore, we made full use of cutting-edge digital printing technology using EPSON’s Mona Lisa to complete two unique long-sleeved kimonos.
https://www.epson.jp/products/textile/
https://prcdn.freetls.fastly.net/release_image/81182/9/81182-9-2b394f99ca13064615e2b65938c72c6b-1600×1457.jpg Furisode design that combines young sensibilities and innovative technology The designs created by the students blend traditional aesthetics with modern sensibilities, highlighting individuality and style. The bold colors and delicate patterns are beautifully reproduced using digital printing technology, creating a vibrancy and depth never before seen on furisode.
https://prcdn.freetls.fastly.net/release_image/81182/9/81182-9-b2a2dd97e6769c3ccc6dcc24de121dc8-2080×1488.jpg BLEA Women’s Specialized Master Course, Eien Yokoyama is in charge of design drawings and models BLEA Women’s Specialized Department Master Course, Eien Yokoyama was in charge of design drawings and models Hiryujoun (Hiryujoun) The design reminds us of a carp that changes with the flow of the times into a dragon that exhibits its talent.The design is likened to modern adults and expresses the will to “never give up hope no matter the disadvantages” and “don’t give in to your weaknesses.”
https://prcdn.freetls.fastly.net/release_image/81182/9/81182-9-cc7b5b98fee7029a76fbea6d11321d35-2080×1488.jpg Rua Aoyama of BLEA Women’s University Department of Fashion and Beauty is in charge of design drawings and models Rua Aoyama, Department of Fashion and Beauty, BLEA Women’s University, was in charge of design drawings and models. Sakura moon evening (Sakurazukiyo) The stars and moon in the night sky visible through the cherry blossoms combine with the image of looking down on the world from a bird’s-eye view. It is also decorated with the glitter of urban neon lights to create a magical spring night.
https://prcdn.freetls.fastly.net/release_image/81182/9/81182-9-f4719ea37fe4d33801b097277c9bea60-3900×3900.jpg New Ovide boots pattern “Suminagashi” designed by Mr. Aoyama Rua Aoyama is also in charge of the new pattern of Ovide boots, which is NEOKIMONO’s main item Based on the suminagashi dyeing technique, the design has the profound feeling unique to Nishijin-ori and the luster of silk. Vivid colors express the fusion of traditional beauty and modern vibrancy. Manufactured by Kyoto’s long-established Nishijin textile manufacturer “Art Yu” https://www.artyutaka1966.com/ Through the project, students explored how to express modern aesthetics and individuality while learning about traditional culture. NEOKIMONO accepted this challenge and, by embodying the design using
professional technology, we created furisode that young people really want to wear. In addition, for the catalog shoot, students from BLEA Academy were in charge of styling and hair and makeup, and the model herself was in charge of the design. Sales/exhibition information The completed furisode will be sold at the NEOKIMONO official online store. https://neokimono.official.ec/ Exclusive rental sales will start from May at our own studio “Photo Forest Sylphy Yotsukaido Store” https://sylphy-studio.com/ In addition, we are planning to exhibit the actual product at the NEOKIMONO booth at the Tokyo Kimono Show Japanese Marche, which will be held from April 18th to 20th. At the venue, you can see first-hand the fruits of innovative design and technology. Please take this opportunity to experience the one and only furisode. https://tokyokimonoshow.com/ Significance of the project Making furisode, which respects tradition while also respecting modern values ​​and individuality, is an attempt to present a new way of wearing Japanese clothing. This project created by BLEA Gakuen and NEOKIMONO is an opportunity to bring out the potential of young people and create a new culture. [Contact information] BLEA Gakuen Public Relations/PR Yuna Sakai info@blea.jp 03-6412-8623 https://blea.jp/ NEOKIMONO Public Relations Officer (Tokyo Pro Color Lab Co., Ltd.) Keita Kawamoto neokimono@to-pro.com 080-4575-6439