Frédéric Lesselier: First arrival in Japan after working at Chanel and Longchamp – A story of inherited techniques and aesthetic sense Vetrina Mia Limited Press release: April 8, 2025 Frédéric Lesselier: Coming to Japan for the first time after working at Chanel and Longchamp – A story of inherited techniques and aesthetic sense Announcing the history of the brand’s birth and the first release of the “Versailles Gardens” collection in Japan Paris, France – April 7 – This spring, Frédéric Lesselier’s latest collection Versailles Gardens will make its official debut in Japan. Combining French elegance and Italian craftsmanship, this collection embodies the artistic vision and artisanal spirit of the brand’s founder and designer Lesselier. Saddle maker pedigree: Born in the name of craftsmanship The surname “Lesselier” means “harness maker” or “saddle maker” in French, and is a name that has symbolized a tradition of craftsmanship for
generations. From the Middle Ages to the early modern period, surnames derived from these occupations were a symbol of the family’s unique skills and pride. Lesselier himself naturally inherited a passion for manufacturing and a respect for art. “Ever since I was a child, I have loved creating. I was obsessed with drawing, working with my hands, and making things to express myself,” says Lesselier.
https://prcdn.freetls.fastly.net/release_image/157109/12/157109-12-32668a27f61dc838f7c8475e301f18ae-2000×1400.png Designer Frédéric Lesselier. Along with the blue Beaumont bag and other items from the collection. Foundation laid by experience at Chanel and Longchamp Raised near Paris and surrounded by an artistic family, Lesselier chose a career in fashion design. She studied fashion and leather technology at a prestigious school in France, and after graduating, she spent approximately five years studying at Longchamp and the Chanel Group. At Chanel, I learned directly about various materials, techniques, and quality standards, including at the millinery and shoe workshops, and gained experience with the level of perfection required by the world’s top luxury brand. Creating an atelier: tradition and innovation meet In 2017, Lesselier and his associate Axel established a brand atelier in Nice, southern France. Located in a historic building where Queen Victoria of the British Royal Family once stayed, this workshop produces small batches of bags and shoes one by one by hand. We also develop custom-made products, educational projects, and collaborations with Hermès, and are committed to passing on craftsmanship techniques to the next generation.
https://prcdn.freetls.fastly.net/release_image/157109/12/157109-12-4e3c9142fb5045e86c192e8a3041bde4-1080×1920.jpg Frédéric Lesselier in his atelier in Nice, France. Versailles Gardens: an expression of timeless grace The Versailles Gardens collection, which will debut in Japan this spring, is inspired by the gardens of the Palaces of Versailles and Trianon. Based on Baroque architecture, decorative arts, and 17th- to 18th-century French culture, it is designed to fit the diverse lifestyles of modern women. “Creation is about creating a new universe. Every piece I design has my own story, emotions and vision,” says Lesselier. Photography in Florence: Returning to the source of craft Coinciding with the launch of this collection, Vetrina Mia’s campaign “A Sojourn in Florence” has been launched. His works, including the Beaumont bag, were photographed in that very location. “But it’s more than just a background. This bag is made in a local workshop in Tuscany, where craftsmanship has been passed down through generations, and the quiet passion is in every leather,” says Lesselier.
https://prcdn.freetls.fastly.net/release_image/157109/12/157109-12-03cf20db4fe111cf5f72b93410a99401-1073×1600.jpg Beaumont bag (white), photographed in Florence, Italy, Spring/Summer 2025 campaign. 75,000 yen *Price including tax
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