INTS It’s not the same JAPAN Co., Ltd. Desigual News Desigual announces 2025 Spring/Summer campaign “Not a Doll” featuring actress Estelle Expost!

【INTS It’s not the same JAPAN Co., Ltd.】 【Desigual News】Desigual announces 2025 Spring/Summer campaign “Not a Doll” featuring actress Estelle Expost! ​
INTS It’s not the same JAPAN Co., Ltd. Press release: April 8, 2025 [Desigual News] Desigual announces 2025 Spring/Summer campaign “Not a Doll” featuring actress Estelle Expost! Teaming up to fight stereotypes
https://prcdn.freetls.fastly.net/release_image/50550/116/50550-116-7579a4ad9ed99362ab2e476d4efef785-1220×856.png Desigual, a fashion brand from Barcelona, ​​announced its
Spring/Summer 2025 campaign “Not a Doll” on Tuesday, April 8th, featuring actress Ester Exposito. This campaign represents a step forward for Desigual as a bolder, more modern and more community-based company than ever before. Inheriting a rebellious DNA, Desigual is positioned as a brand that not only proposes unique fashion, but also promotes style as free self-expression, unbound by labels. • THE CAMPAIGN “Not a Doll” depicts a story closely related to Estelle’s daily life. A young actress in Los Angeles, she wakes up at the Roosevelt Hotel, preparing for an audition and reminiscing about her past. I enjoyed pool parties, danced salsa, took pictures with fans, and walked down the Hollywood Walk of Fame, dreaming of one day having a star with my name on it. Born in Madrid, Estelle’s unpretentious, joyful and independent demeanor lends humor and authenticity to a world that demands perfection. The campaign was directed by
videographer Waylon Bone, shot by photographer Clara Balzary, and styled by stylist Karolyn Pho, and shows Estelle in her natural state, in contrast to the ever-present demand for perfection. “Not a Doll” is an honest look at Estelle as a young woman in a world that demands perfection. Instead of always needing someone’s approval, there is space to accept imperfections and the true self – this is another “behind the scenes” of fame. Both visual and emotional storytelling are at the heart of Desigual’s philosophy of creating fashion with a message and soul. • THE COLLECTION Desigual’s new SS25 collection will be unveiled as Estelle enjoys her days in the dream city of Los Angeles. For example, a red and sky blue striped shorts and sweater set posed under a palm tree in LA, a pink gradient sequin dress as she dived into the Roosevelt Hotel’s swimming pool to symbolize a moment of joy, and a white mirrored macramé skirt as she showed off her flair for salsa dancing.
https://prcdn.freetls.fastly.net/release_image/50550/116/50550-116-c75c3ef6b1daaf94ae1a028d92e1120f-1210×428.png The collection’s T-shirts are also printed with Estelle’s own quotes, sending bold messages such as “Not a Doll” and “Not Your Topic of Conversation.” This is a declaration to dress freely for oneself without being bound by other people’s evaluations or body shape, and it is also connected to the message that Estelle sent out on social media late last year, which became a hot topic: “Women grow, change, gain weight, and lose weight. We are not dolls.” It is seen as a call for the right of women to break free from oppressive molds and stand up against the criticisms of others. Ultimately, the SS25 collection offers a colorful, contemporary, free and carefree style, embodying Desigual’s spirit of bringing summer sunshine and cheerfulness all year round. A collection that celebrates each person’s individuality through creativity, joy and rebelliousness.
https://prcdn.freetls.fastly.net/release_image/50550/116/50550-116-a395842e3bd2a503cbf2704c640300ff-3900×2600.jpg • ESTER AND DESIGUAL: A PARTNERSHIP WITH A PURPOSE The collaboration between Desigual and Esther Exposito was born out of a natural affinity for shared fearlessness and authenticity. She perfectly embodies the values ​​that define Desigual: freedom of expression, individuality, rebelliousness and outside-the-box creativity. This campaign “Not a Doll” is the beginning of a long-term project in which Desigual and her will work together to create a story. A story that connects with a generation that transcends trends and seeks to highlight their true nature rather than trying to fit in. “Do I wear clothes for other people? I wear them for myself. I’m not a doll,” says Estelle. This partnership also reflects Desigual’s evolution as a global brand. Desigual, a fashion brand from Barcelona, ​​cultivates a conscious positioning that is connected to social concerns, with a positive, free and innovative spirit. With Estelle, Desigual is reinforcing our commitment to fashion, which not only tells the story of how we dress, but also who we are and what we believe in. • MILAN EVENT From May 9th (Friday) to May 11th (Sunday) (*local time), a “Not a Doll” pop-up store will open on Via Borgogna in Milan. People in the city can immerse themselves in the world of the campaign and enjoy the new collection. • About Desigual An international fashion brand founded in Barcelona in 1984. Known for its unique and unique items, it aims to bring positivity to people who want to express their best selves. Currently, the company has more than 2,600 employees and sells six product categories: women’s, men’s, children’s, accessories, shoes, and sports through 109 countries, 10 sales channels, and 393 branded stores.