Lee launches new campaign “OUR JEANS”

Lee launches new campaign “OUR JEANS” ​
EDWIN Press release: April 8, 2025 Lee launches new campaign “OUR JEANS” Style of 7 people who stick to their own individuality, unchanging with the times
https://prcdn.freetls.fastly.net/release_image/1799/103/1799-103-d489b6b20c83c282c74e9ef172f4bccf-1200×628.jpg From left: HIMI, Motora Serina, Chara, Gliiico (Nico/Kai/Kio), Kiyohiko Shibukawa Jeans brand “Lee” starts 2025 Spring/Summer campaign “OUR JEANS” Jeans brand “Lee” (Lee/Edwin Co., Ltd.), which boasts a history of over 130 years, will start a new campaign “OUR JEANS” for the 2025 SPRING & SUMMER season. Until now, Lee has been supported by Hollywood stars, musicians, and other people who have their own unique aesthetics and commitment, and who adhere to a “solitary style = way of life” that is unaffected by the times and trends. This campaign, “OUR JEANS,” features seven people who express their “self-ness” through style in modern times. Musicians Chara, Gliiico (Kio/Kai/Nico), HIMI, actors Serina Mottola, and Kiyohiko Shibukawa will appear, and Lee’s message will be sent through their enjoyment of fashion as well as culture. “Choosing Lee’s jeans means choosing an unconventional way of life.” Please pay attention to Lee’s style, each of which reflects “OUR JEANS.” [Special page and movie released] The movie’s background music uses Gliiico’s song “Mutron”, making it a gorgeous piece of music. View
details ​
https://img.youtube.com/vi/C-2gry64O-g/sddefault.jpg
https://www.youtube.com/watch?v=C-2gry64O-g ■Lee brand overview H.D. Lee Mercantile Company was founded in 1889 by Henry David Lee as a wholesaler of food and household goods. In 1911, we began
manufacturing workwear in-house, including bibs and overalls made with 8oz denim. Since then, they have revolutionized the jeans industry by creating numerous masterpieces such as cowboy pants, affectionately known as “101,” and “Westerners,” the forerunner of white jeans. Although Lee still has its roots in cowboy and other work wear, it proposes modern denim based on functionality and simplicity. It continues to evolve with the times. ◆Lee official website:
https://lee-japan.jp/