yutori, Inc. Announcing collaboration with yutori’s street brand “GDC” and “Hanes”

[Yutori, Inc.] Yutori’s street brand “GDC” announces collaboration with “Hanes” ​
yutori, Inc. Press release: April 9, 2025 Yutori’s street brand “GDC” announces collaboration with “Hanes” Actor Yosuke Kubozuka has been appointed, and sales will begin at stores and online stores from April 11th (Friday)
https://prcdn.freetls.fastly.net/release_image/34263/116/34263-116-a34bc5a58a1a589ce2d21a77e6730c04-2040×988.png GDC was founded in 1901 as a group company of Yutori Co., Ltd. (Headquarters: Setagaya-ku, Tokyo / President: Takanobu Kataishi / TSE Growth Market: Securities code 5892 / hereinafter Yutori), which operates multiple street brands. We are pleased to announce that we will be releasing our first collaboration model with Hanes, a leading American basic apparel brand, on Friday, April 11, 2025. In addition, the campaign visual for this model features actor Yosuke Kubozuka, who is closely connected to GDC. The photography was carried out by Kumagai himself, who has done many photo sessions in the past. The images that capture Mr. Kubozuka’s momentary expressions between stillness and movement, which are possible only because we are close friends, fully bring out the clean worldview of the products. The above items will be on sale nationwide from 12:00 on Friday, April 11th at the Daikanyama Flagship Store and official online store. This time, GDC has selected “THE BEST OF WHITE-T” “Hanes T-SHIRTS SHIRO” & “THE BEST OF BLACK-T” “Hanes T-SHIRTS”, which are Hanes’ pursuit of the best white T-shirts and black T-shirts. KURO”. This model is a premium basic model that uses 7.0 oz. cotton jersey fabric, which is woven from the same thread used in Hanes’ signature red label. It is characterized by a round neck that falls slightly back, a round body with room in the width of the body and sleeves, blind stitching on the cuffs and hem, a tagless design that eliminates the feeling of the collar name against the skin, and a package design consisting of pictograms and logos. Originally, they are packed by color, but at GDC, they are packed assorted, one white and one black. It has a special design with a logo and wing motif embroidered in the same color as the body. In addition, a wing motif sticker with the GDC logo is attached to the package, and the first-ever specification of storing the STA motif and SHIRO/KURO in one package is also printed. 【INFORMATION】 ・Release date: April 11, 2025 (Friday) 12:00~ ・Sales store: 1. GDC Daikanyama Flagship Store / 2. Official Online Store ・Store address: 2-5 Daikanyama-cho, Shibuya-ku, Tokyo 150-0034 Coletas Daikanyama 1F GDC Daikanyama Store ・Business hours: 12:00-20:00 【URL】 ・Official website: https://gdc.tokyo/ 【SNS】 ・Instagram: @gdc_jp (https://www.instagram.com/gdc_jp/) [Product details] A short sleeve T-shirt with a crew neck design made of 7.0oz. cotton jersey material. The bases are “THE BEST OF WHITE-T”, “Hanes T-SHIRTS SHIRO” & “THE BEST OF BLACK-T”, “Hanes T-SHIRTS”, which Hanes pursues the best white and black T-T KURO”. This model is a premium basic model that is knitted with twin threads using the same yarn used in Hanes’s representative pack T-shirt red label. It is characterized by a round neck that falls slightly back, a round body with room in the width of the body and sleeves, blind stitching on the cuffs and hem, a tagless design that eliminates the feeling of the collar name against the skin, and a package design consisting of pictograms and logos. At GDC, we pack one white and one black assortment. A special design with a logo and wing motif embroidered in the same color as the body. The packaging is also GDC original specifications. ¥9,900 including tax ■ Takashi Kumagai Born in 1970. After moving to France, she began working as a stylist in 1994. Started working as a photographer in 1998. Currently working as a creative director in a wide variety of fields including fashion, crafts, food and drink, and planting. Instagram: https://www.instagram.com/takashikumagai_official/ HP: https://takashikumagai.com ■ GDC Established in 1998. This is the first men’s brand created by Takashi Kumagai, who has been active on the front lines as a stylist, photographer, and creative director for many years, in his career. Kumagai’s own cultural roots, such as vintage American casual and French traditional fashion, are the basis of his craftsmanship. Simple and practical design, classy material selection, and detailed silhouette production. In March 2025, he resumed brand activities and made a complete return to the scene. Instagram: https://www.instagram.com/gdc_jp Online store:
https://gdc.tokyo/ ■ Yutori Co., Ltd. Founded in April 2018. With the goal of creating the first opportunity for timid geniuses, we formed the secondhand clothing community “Secondhand Girls”. Later, he launched an apparel D2C brand and announced in July 2020 that he would be joining the ZOZO Group. She runs multiple fashion brands such as “9090”, “centimeter”, and “My Sugar Babe”, and has a total of over 2.75 million followers on Instagram (as of the end of February 2025). In April 2022, the brand “F-LAGSTUF-F” and in August, A.Z.R Co., Ltd. will join the Yutori Group. Later, in August 2024, Heart Relation Co., Ltd., which operates brands such as “Her lip to” and whose CCO is former AKB48 member Hina Kojima, became a subsidiary. In addition to developing our own e-commerce site “YZ STORE,” we are currently operating 36 physical stores nationwide (as of February 2025). Listed on the Tokyo Stock Exchange Growth Market in December 2023, breaking the record for the shortest and youngest IPO (IPO) in the history of apparel companies. yutori web：https://yutori.tokyo/ YZ STORE: https://yz-store.com/ [Contact information regarding this matter] GDC Press Room PR person: Matsuki kana.matsuki@gdc.tokyo