[United Arrows Co., Ltd.] Director Emiri Henmi’s new brand “conte” will debut in the fall/winter season of 2024 New store to open in Maru Building, Tokyo in May
United Arrows Co., Ltd. Press release: April 9, 2025 Director Emiri Henmi New brand “conte” debuting in the fall/winter season of 2024 Opening a new store in Maru Building, Tokyo in May The concept is “travel” due to the location overlooking Tokyo Station, creating a hotel-like space.At the time of opening, there will also be vintage and other store-limited items United Arrows Co., Ltd. (Representative Director, President and CEO Yoshinori Matsuzaki: Shibuya-ku, Tokyo) will open the fourth Marunouchi store of the brand “conte” targeting independent adult women, which debuted in the fall/winter season of 2024, on Saturday, May 17, 2025, in the large-scale complex building “Maru Building” (Chiyoda-ku, Tokyo) directly connected to Tokyo Station. Taking advantage of the location, which overlooks Tokyo Station from inside the store, the concept is “travel.” With interior decoration and presentation inspired by a hotel, customers will be welcomed in a store space with a slightly different feel than before. When we first open, we will also be selling vintage and other items limited to the Marunouchi store.
https://prcdn.freetls.fastly.net/release_image/3197/360/3197-360-606061ac35c259e6c4111254f9aa7111-3089×2048.jpg From “conte” 2025 Spring/Summer season visual “conte” is a brand that proposes clothing for adult women living today, based on the statement of “Novel BEIGE” and the concept of “NATURAL MODE,” with items made from reliable tailoring and manufacturing, with feminine silhouettes and men’s-like details. The director is Emiri Henmi, who has experience working as a brand director for multiple brands in the past. It will debut in the fall/winter season of 2024, with Aoyama and Shinjuku stores opening in September of the same year, and Hakata store opening in March 2025. Now, the fourth store, Marunouchi store, will be opened. ■About the overview of conte Marunouchi store Located on the Daimyo Koji side of the 1st floor of the Marunouchi Building, the concept of the store is “travel”, taking advantage of the luxurious space overlooking Tokyo Station. Based on Mr. Henmi’s belief that “traveling gives you the opportunity to become positive and become a new person, I want to create a store that makes you feel that way,” the interior design was designed to resemble a hotel. We also have a space like a concierge counter where we can carefully respond to customer inquiries and expand our circle of customers. The store uses the brand color beige as its base color, while also incorporating subdued brown tones on the floor tiles, walls, ceiling, etc., giving the store a slightly different atmosphere.
https://prcdn.freetls.fastly.net/release_image/3197/360/3197-360-c132e6ffa7323e89a3ec05f779d40774-3900×2194.jpg conte Marunouchi store image perspective Store name: conte Marunouchi store Opening date: Saturday, May 17, 2025 Address: Marunouchi Building 1F, 2-4-1 Marunouchi, Chiyoda-ku, Tokyo Business hours: Weekdays and Saturdays 11:00-21:00, Sundays and holidays 11:00-20:00 *In the case of consecutive holidays, business hours will be Sunday and public holidays only on the last day. Store area: Approximately 85 square meters ■About some of the available products The theme for the 2025 spring/summer season is “Dual Nature.” It expresses the duality of people and styling, and the new image of the “conte” woman. New summer items include a new series of popular jumpsuits, lace vests, cuts, and pants. Marunouchi-only items include special-order tuck denim pants (regular colors are navy and light blue) made in black (*) by Upper Hights, and vintage items such as the TANK watch by Cartier and belts and accessories by Hermes. (*) Black will also be available on “United Arrows Online” later.
https://prcdn.freetls.fastly.net/release_image/3197/360/3197-360-9d2c105d31e77c47b95fb0b6a5158ef0-1790×2700.jpg Best: 39,600 yen Cut: 9,900 yen Pants: 25,300 yen Belt: 19,800 yen (ATELIER AMBOISE for conte/ATELIER AMBOISE for conte) Earrings: 18,700 yen (JENNY BIRD)
https://prcdn.freetls.fastly.net/release_image/3197/360/3197-360-f91d37571e493d5e5d29ad95fb90a45a-1790×2700.jpg Sweater: 29,700 yen Pants: 25,300 yen Sandals: 39,600 yen (il Sandalo for conte/il Sandalo for conte) Earrings: 59,400 yen (OTIUMBERG for conte /Otiumberg for Conte) Hat: 49,500 yen (Van PALMA)
https://prcdn.freetls.fastly.net/release_image/3197/360/3197-360-ea273e114d59329516714ce8a7ad9591-1790×2700.jpg Shirt: 39,600 yen Best: 29,700 yen Pants: 39,600 yen Necklace: 154,000 yen (YON for conte/YON for conte) Sunglasses: 41,800 yen (ayame)
https://prcdn.freetls.fastly.net/release_image/3197/360/3197-360-d59c887ae967cadfa01dc47df65b9463-1790×2700.jpg All-in-one: 39,600 yen Bag: 49,500 yen (PUNTI for conte)
https://prcdn.freetls.fastly.net/release_image/3197/360/3197-360-c5083a3e0fea8dfd1d6e5d79669478e5-1790×2700.jpg Bag: 30,800 yen (manipuri for conte/Manipuri for conte) *Items not specifically stated are “conte” original planned products. *All prices include tax. *Prices may change without notice. ■About the opening commemorative novelty
https://prcdn.freetls.fastly.net/release_image/3197/360/3197-360-948658b18bc1a4c28c5454c3bf004042-3900×3900.jpg
https://prcdn.freetls.fastly.net/release_image/3197/360/3197-360-117b366a2fa398b5bbff203319151f5f-3900×3900.jpg To commemorate the opening of the Marunouchi store, “Denim-like A conte original pouch made of the same material as “Jumpsuit” will be presented to those who purchase over 33,000 yen (tax included). It will end as soon as the quantity is limited and runs out. One of the main strategies of our medium-term management plan (from March 2024 to March 2026) is the UA MULTI Strategy: Initiatives to expand our business and customer base through new business development. Through the launch of “conte” and regular store openings, we aim to expand our fashion taste axis, acquire new customers, and expand our business. ■Reference: Press release Director Emiri Henmi New brand “conte” debuting in the fall/winter season of 2024 will open its first store in the Kyushu area, opening in Fukuoka/Hakata in March (announced on February 20, 2025) 2024 fall/winter season debut, director Emiri Henmi’s new brand “conte” will open long-awaited stores in Tokyo, Aoyama and Shinjuku in September (announced on August 1, 2024) Debut of “conte”, a new brand aimed at independent adult women. With Emiri Henmi as the director, we propose clothes for adult women living in the present with the statement “Novel BEIGE” (announced on May 8, 2024) ■About conte
https://prcdn.freetls.fastly.net/release_image/3197/360/3197-360-53c325c7ab4e4c9690c66ec400876d7e-930×390.png Debuting in the fall/winter season of 2024. The concept is “NATURAL MODE”. Standard items made with reliable tailoring and craftsmanship are completed with feminine silhouettes and men’s-like details. Loose and dignified and natural. We will express clothes for adult women living today. Official website:
https://store.united-arrows.co.jp/brand/conte/ Official Instagram: @conte__official0906 ■About United Arrows Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/3197/360/3197-360-d3208119d4bbf10a7fd19f0e8cf4cbc9-827×368.jpg Founded in 1989. We operate a select shop that sells a mix of designer brands procured from Japan and overseas with a unique sense of style, as well as original men’s and women’s clothing and miscellaneous goods. We develop brands and labels such as “United Arrows,” “Beauty & Youth United Arrows,” and “United Arrows Green Label Relaxing.”

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