Swarovski Japan K.K. Swarovski celebrates Spring/Summer 2025 campaign with Ariana Grande

[Swarovski Japan K.K.] Swarovski celebrates Spring/Summer 2025 campaign with Ariana Grande ​ Image
URL: Swarovski Japan Co., Ltd. Press release: April 9, 2025 Swarovski celebrates Spring/Summer 2025 campaign with Ariana Grande Swarovski brand ambassador Ariana Grande embodies Swarovski’s “Mathemagical” world.
https://prcdn.freetls.fastly.net/release_image/7029/105/7029-105-fbefe5f2041c048d240d85bfef5ddcd3-1200×1500.png Swarovski Global Brand Ambassador Ariana Grande Academy
Award-nominated global pop icon and Swarovski brand ambassador Ariana Grande embodies Swarovski’s “Mathemagical” world. We invite you to a magical, transformative journey of color and light that reflects creativity, savoir-faire, and joyful self-expression. This year, Swarovski’s 130th anniversary, Swarovski Global Creative Director Giovanna Engelbart reinterprets the concept of “Metamorphosis.” Expressing the brand’s stylistic evolution through beauty, it further cements Swarovski’s iconic status. This is Ariana Grande’s third appearance in a Swarovski campaign, and she undergoes a transformation with glittering jewelry. In a departure from the Old Hollywood glamor of the 2024 Holiday Campaign “Party of Dreams” and the Ariana Grande x Swarovski Capsule collection, this campaign explores the
interrelationship between style and self-expression. Through the lens of photographers Mert & Marcus, this collection offers a modern take on sophisticated 1960s pop style. This collection and campaign pays homage to the aesthetics of high fashion, the dynamism of crystal, and the exceptional craftsmanship of Swarovski, which continues to be at the forefront of pop culture. Swarovski’s savoir-faire jewelry offers endless creative possibilities and sparkles with joy. Giovanna Engelbart’s comment “I’m fascinated by pop culture and the role jewelry plays in it. I believe jewelry has the power to not only change how you look, but how you feel. My vision is to create a new jewelry culture that is impactful, fresh, and sharp. Ariana embodies this vision with beauty and boldness, making each piece a symbol of sparkle, movement, and joy.” Ariana Grande’s comment “I’m so excited to continue my creative journey with Swarovski. I love the ‘Metamorphosis’ story of this new Spring/Summer 2025 campaign. The vibrant colors and sparkling crystal jewelery make this campaign truly exciting.” Swarovski’s Signature Series continues to evolve this season, incorporating new colours, dreamy designs and innovative materials, each with a distinct identity. 2025 Spring/Summer Collection Millenia
https://prcdn.freetls.fastly.net/release_image/7029/105/7029-105-d0a47daaa8642416fe4bf1eee6446eb0-1200×1500.png Millenia series Icons for icons. Ariana Grande embodies the essence of Millenia in the new fresh lilac color. Symbolizing magic, mystery and nobility, lilac-hued stones are hand-set in gold-tone metal to create a bold yet timeless Rivière silhouette. Coupled with Ariana’s overwhelming presence, the fantastic world of high fashion expands. Idyllia
https://prcdn.freetls.fastly.net/release_image/7029/105/7029-105-3fbba587b4309f629f5f080b2a49fa8f-1200×1500.png Idyllia series Stepping into Swarovski’s “Mathemagical” garden, Ariana expresses the grace and fantasy of Idyllia’s delicate beauty. The delicately placed crystal petals sparkle beautifully through a variety of setting techniques, creating a technicolor romance of dreamy flowers and butterflies. Ariana has a sensual yet sweet and cool appearance, making it a series where you can fully enjoy Swarovski’s high level of savoir-faire. Dulcis
https://prcdn.freetls.fastly.net/release_image/7029/105/7029-105-e62d7d4c9a6828e9c146d60952725af1-1200×1500.png Dulcis series A fusion of pop icons and pop candy. Ariana embodies Dulcis’ playful energy. Vibrant resin-based jewelry with bold crystals is designed to be layered as you like. Items that coexist with lightness and luxury overflow with unexpected sweetness. Chroma
https://prcdn.freetls.fastly.net/release_image/7029/105/7029-105-8bd4b649d0c0be877bd7a25d4a9031dd-1200×1500.png Chroma series Along with Dulcis, Chroma symbolizes this season’s candy colors. A collection with bold and colorful expressions that will look great on any occasion. Among them, Chroma Twist was born as
Swarovski’s first sustainability-conscious collection. Made with over 50% Swarovski ReCreated(TM) crystals and over 90% recycled metal, we have created a design that allows you to freely change the color and style, creating jewelry that can be used for a long time. About Swarovski Magician of light since 1895 With impeccable quality and craftsmanship, Swarovski creates beautiful products that bring joy and celebrate each person’s individuality. Founded in Austria in 1895, Swarovski designs, manufactures and sells the world’s finest crystals, Swarovski Created Diamonds, zirconia, jewelry, accessories, home decor and automotive crystal decorations. Swarovski Crystal Business operates in more than 140 countries and territories around the world, with 2,300 Swarovski stores and selected multi-brand partners, and 18,600 The company has 1,000 employees. Swarovski Crystal Business, together with its sister companies Swarovski Optik (optics) and Tyrolit (abrasives), forms the Swarovski Group. Contributing to a responsible relationship between people and the planet is a Swarovski tradition. Today, this legacy supports diversity, inclusion and self-expression, with a focus on circular innovation rooted in sustainability measures across the value chain. Swarovski Foundation’s philanthropic activities support charities that have a positive impact on the environment and society.