Beer and outdoor activities will be even more fun this year! Collaboration wear to enjoy “Cheers” from Yokoh ama is now available

Beer and outdoor activities will be even more fun this year! Collaboration wear to enjoy “Cheers” from Yokohama is now available ​
Amina Collection Co., Ltd. Press release: April 9, 2025 Beer and outdoor activities will be even more fun this year! Collaboration wear to enjoy “Cheers” from Yokohama is now available Special collaboration between Chaihane x Yokohama Beer x grn BEER TEE and more
https://prcdn.freetls.fastly.net/release_image/6166/472/6166-472-93a7f2490e46bab499f7e52b52d9490e-1950×999.jpg Chaihane, an ethnic fashion goods store operated by Amina Collection Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture, President: Sawato Shindo), has started selling new apparel, the third collaboration between Yokohama’s craft beer brewery “YOKOHAMA BEER” and outdoor wear “grn”, at Chaihane stores and online shops nationwide from late March 2025. Collaboration item ​ Yokohama, a city where craft beer takes root Yokohama is a city where craft beer culture is deeply rooted. From Yokohama, collaboration wear for “enjoying toasts” was born. Now that we are reaffirming the joy of toasting with others after the coronavirus pandemic, we aim to revitalize the Yokohama region through “toast culture.” Chaihane, Yokohama Beer, and outdoor brand grn have teamed up to develop collaborative items starting in 2022.
https://prcdn.freetls.fastly.net/release_image/6166/472/6166-472-bfce0e32e05a42a9ded43af486e942ea-1298×1622.jpg 2022 collaboration
https://prcdn.freetls.fastly.net/release_image/6166/472/6166-472-c9da95843aed0200ed84789e7107a0f9-1500×1875.jpg 2024 collaboration Connecting the world with toast culture A toast is the best form of communication that transcends all barriers. Not only with family and friends, but also with people you meet for the first time, you can overcome the language barrier and become closer all at once, and you will be filled with smiles and laughter, and you will be connected. We want to spread the best toasting culture! This is a collaboration between three companies with a common desire. Summer is coming! Let’s enjoy “cheers” outdoors Speaking of summer, it’s time to enjoy a toast with friends under the blue sky. In order to make your time more comfortable and enjoyable, we are developing collaboration wear with functions such as antibacterial, deodorizing, and water absorption and quick drying properties. Stays dry and comfortable even during sweaty outdoor activities, festivals, and BBQs. You can enjoy toasting without hesitation in any occasion.
photo by PIXTA ■Let’s toast in languages ​​from around the world! Cheers T-shirt A T-shirt with generous embroidery of “Cheers” words from around the world on the chest and back. A must-have item for beer lovers, expressing beer in a simple and humorous way. When everyone gathers and toasts, a space filled with smiles and laughter will spread in the blink of an eye. ・L/XL size, 3 colors available (6,930 yen / JSU-5103) ・With antibacterial, deodorizing, water absorption and quick drying function
https://prcdn.freetls.fastly.net/release_image/6166/472/6166-472-de5db25130657f8299e94c71c146a4d6-1080×1440.jpg
https://prcdn.freetls.fastly.net/release_image/6166/472/6166-472-bd0b2b47b3f09d84aaeb601c1822cce9-650×866.jpg
https://prcdn.freetls.fastly.net/release_image/6166/472/6166-472-ffef346a5e679af7be83be96c3a78865-1080×1440.jpg ■Let’s joke around with everyone around the world! Drivera T-shirt A catchy T-shirt with a print of the cheerful Calavera quintet looking forward to a toast. The design has an attractive message that says “Let’s toast with everyone around the world” in Spanish. If you gather with a beer in hand, you’re sure to hit it off in an instant! ・L/XL size, 3 colors available (6,930 yen / JSU-5103) ・With antibacterial, deodorizing, water absorption and quick drying function
https://prcdn.freetls.fastly.net/release_image/6166/472/6166-472-1352c5bc4bfca508784898d501e50ee8-1500×2250.jpg
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https://prcdn.freetls.fastly.net/release_image/6166/472/6166-472-886e40073ca38971cad66c5fed82742f-2048×1365.jpg ■Wheat and hop cross stitch! Karahanavi Apparel Series Hops are an essential ingredient in beer making. This is a plant belonging to the Cannabis family that gives beer its bitterness, aroma, foam, and shelf life, and its fruit spikes look like green pine cones. It is also called the “soul of beer” due to its characteristics, and it is said that there are over 200 types of beer in the world. How you choose your hops greatly influences the character of your beer. In this series, the ingredients of beer, barley and hops, are expressed in cross-stitch style embroidery. Please wear and enjoy the design full of craft feel. ・One size, 2 colors each ・Shirt (10,450 yen / JSU-5107)・Vest (9,350 yen / JSU-5108)・Pants (10,450 yen /
JSU-5110)・Half pants (9,350 yen / JSU-5109)
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https://prcdn.freetls.fastly.net/release_image/6166/472/6166-472-758fd2e998610178f8b44b627bc3b0e3-1080×1440.jpg ■ Company introduction [Yokohama Beer Co., Ltd.]The oldest craft beer brewery in Yokohama, the birthplace of beer culture. From the perspective of “CRAFT”, we engage in activities that are deeply connected to local culture, including the environment, sports, art, and music. He is affectionately known by his fans as “YOKOBI”.
https://prcdn.freetls.fastly.net/release_image/6166/472/6166-472-84ccbe73bc481eaa99a95c1742a4d0ab-750×402.jpg 【grn outdoor】 (GRN Outdoors) Even people who used to be crazy about fashion tend to gradually become less conscious of dressing up as time passes and their environment changes. GRN wants to be an opportunity for such people to remember the joy of fashion.
https://prcdn.freetls.fastly.net/release_image/6166/472/6166-472-1c92a3ecfc62f5a846dfde943c7f5a2f-573×382.jpg [Chaihane]The brand “Chaihane” from Yokohama produces original products three times a year. As the “Flying Planning Office,” we manufacture products at workshops around the world and sell them through directly managed stores and wholesalers. The collection theme for 2025 is “Travel”. Based on the concept of “a journey to the world of folklore”, we will develop items that will make your everyday life feel like a festival.
https://prcdn.freetls.fastly.net/release_image/6166/472/6166-472-c141a61c4ae696550dde56d3bc40e8af-538×296.jpg Amina Collection Founded in 1976. We are developing various businesses based on the philosophy of re-creating folklore. Currently, it operates retail stores such as “Chaihane,” “Kahiko,” “Wamonoya Kaya,” “Iwaza,” “European Route,” and “Maunaloa,” as well as a wholesale store, a cafe, and lodging/sauna facilities such as “HARE-TABI SAUNA & INN.”
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