[CELFORD] First collaboration with popular denim wear brand “Lee”! 〈Released on Wednesday, April 9th〉
Mash Holdings Co., Ltd. Press release: April 9, 2025 [CELFORD] First collaboration with popular denim wear brand “Lee”! Based on LeeRIDERS and LeeCOWBOY, the lineup includes jackets and dresses that add the elegant essence of CELFORD (4 types in total) The women’s brand “CELFORD” developed by Mash Style Lab Co., Ltd. (Chiyoda-ku, Tokyo/President Hiroyuki Kondo) will release its first collaboration item (4 types of apparel) with the denim wear brand “Lee” on Wednesday, April 9, 2025 at the official online site, EC department store “USAGI ONLINE”, and directly managed stores nationwide. At the same time, a special web page will be published on the official online site, Usagi Online.
https://prcdn.freetls.fastly.net/release_image/18505/3236/18505-3236-ec84857eed5bb3f0c5cc5bcfdf87f463-1050×550.jpg A collaboration between the popular denim wear brand Lee and the elegant essence of CELFORD has been realized. A must-see lineup that combines the functional beauty and feminine charm of denim.
Introducing fresh coordination accented with flower prints, perfect for going out from spring to early summer. LOOK introduction You can look elegant with just one piece Denim dress
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https://prcdn.freetls.fastly.net/release_image/18505/3236/18505-3236-64b82322cb7ac8a940a37e292880b136-1485×1857.jpg Dress 29,700yen (WASHABLE) Exudes an airy and mature feel Long leg pants style
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https://prcdn.freetls.fastly.net/release_image/18505/3236/18505-3236-0bdd4ad478d46cd2ba2a892d04bc1322-1458×1824.jpg Blouse 19,800yen Pants 25,300yen (WASHABLE) A sophisticated worldview Denim setup
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https://prcdn.freetls.fastly.net/release_image/18505/3236/18505-3236-c4dafa5371af03334640457520ddb72b-1485×1857.jpg Jacket 29,700yen (WASHABLE) Tops 9,900yen (WASHABLE) Skirt 24,200yen (WASHABLE) The charm of short tops stands out Presence of denim
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https://prcdn.freetls.fastly.net/release_image/18505/3236/18505-3236-ba9119b182c659e4b4345529ad158d66-1485×1857.jpg Blouse 18,700yen Pants 25,300yen (WASHABLE) Floral pattern stands out Innocent white blouson
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https://prcdn.freetls.fastly.net/release_image/18505/3236/18505-3236-85b79dea6b3dc08f4fc3b1d49a38bd8f-1485×1857.jpg Jacket 29,700yen (WASHABLE) Kint 13,200yen Skirt 23,100yen (WASHABLE) (All prices include tax) About sales ■Online release date: April 9th (Wednesday) 12:00 (noon) ・CELFORD OFFICIAL ONLINE STORE ONLINE＜ https://usagi-online.com/ ＞ ■Nationwide release: April 9th
(Wednesday) ・CELFORD nationwide stores About Lee
https://prcdn.freetls.fastly.net/release_image/18505/3236/18505-3236-1984669c125b048ba5e3163adb6ad9e4-289×186.jpg H.D. Lee Mercantile Company, founded in 1889 by Henry David Lee as a wholesaler of food and household goods, began manufacturing workwear in-house in 1911, including 8oz denim bib overalls. Since then, they have revolutionized the jeans industry with products such as cowboy pants, affectionately known as “101,” and “Westerners,” the precursor to white jeans. Although Lee still has its roots in cowboy and other work wear, it proposes modern denim based on functionality and simplicity. It continues to evolve with the times. About CELFORD
https://prcdn.freetls.fastly.net/release_image/18505/3236/18505-3236-336614d21315c8066fb40c67044b0874-1317×1684.jpg Debuted in spring 2018. With the concept of “THE FIRST LADY,” we offer fashion that appeals to adult women with high-quality
silhouettes. We offer elegant and fashionable items, including dresses that decorate every woman’s important occasions. Currently, we have 19 stores, mainly in department stores and fashion buildings. (Number of stores as of April 9)
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