Pomellato Pomellato pays homage to master Gian Paolo Barbieri

[Pomellato] Pomellato pays homage to master Gianpaolo Barbieri ​
Pomellato Press release: April 9, 2025 Pomellato pays homage to master Gian Paolo Barbieri When the “Art of Photography” meets the “Art of Jewelry” [April 2025/Milan]During Milan Design Week 2025, Pomellato celebrates the legacy of Gian Paolo Barbieri, the innovative photographer who shaped the Maison’s innovative aesthetic in the 1970s and 1980s. “Like a child seeing the world for the first time, I marveled at its beauty,” Barbieri once said. “Seeing art reflect itself in the beauty of its details became a guide for me. I let it go, listened to it, thought about it, tried to capture it through photography, and still do.” For the first time, Pomellato is showcasing five outstanding works that offer a glimpse into the photographer’s pioneering collaboration with a jewelry house and his deep influence on the brand’s visual identity. Four strong black and white campaign visuals capture the essence of the Maison’s craftsmanship, while one vibrant fashion shot captures its innovative spirit in jewelery design.
https://prcdn.freetls.fastly.net/release_image/60365/266/60365-266-e25c7e9ed3cb6b9a17062dc9ba44ad48-524×373.jpg Le Gemelle advertising campaign, featuring the Gemelle chockers. The first advertising campaign by Pomellato. 1971. Photo credit: 1971 (C) Gian Paolo Barbieri Barbieri and Pomellato: A history in photography Barbieri’s avant-garde vision matched perfectly with Pomellato’s innovative approach to jewelry. During this transformative period, when Italian design was at its creative peak, Pomellato emerged as a pioneer, challenging the conventional wisdom of jewellery. Barbieri’s legendary black and white creations capture this innovative spirit, combining precision and charm to create power. In fact, the house’s first advertising campaign was shot by Barbieri and was titled “The Twins” embody this revolutionary vision. Together, Pomellato and Barbieri masterfully understood the spirit of the times, seamlessly integrating the beauty of jewelry with the essence of female power, elevating women as protagonists. Through the Barbieri campaign, Pomellato redefined not only the aesthetic value of jewellery, but also the social standards of female beauty, making a decisive departure from traditional jewelery images. “These pieces represent important moments in our history,” says Pomellato CEO Sabina Belli. “We are reminded that Barbieri’s artistic vision helped establish Pomellato’s unique voice in the world of jewelry. These values, supporting women’s freedom and authenticity, remain at our core today.” Pomellato has worked with some of the world’s top
photographers to express their values ​​in a forward-thinking way. It symbolizes sophisticated design, exceptional craftsmanship, and the power of women. Gian Paolo Barbieri’s magnificent work captures the vision of the Milanese house and reflects the moment when jewelery moved beyond being a language of the upper classes and traditional notions of preciousness to becoming an expression of art, modernity and a woman’s individuality. Milano and Pomellato: a spark of creativity Born in Milan in 1967, Pomellato recognized the city’s cultural renaissance and its young people’s passionate desire for freedom. As Italian design dominated the world stage with pioneers such as Gae Aulenti, Ettore Sottsass, Achille Castiglioni, Bruno Munari and Joe Colombo, these designers were celebrated in 1972 at New York MoMA’s groundbreaking design exhibition, Italy, The New Domestic Landscape. Pomellato transformed jewelry from a traditional “precious object” to an “expression of art and contemporary culture.” During Milan Design Week, Pomellato celebrates this rich heritage with the launch of its latest ‘Nude’ jewellery. In a dedicated space, visitors will be able to see new interpretations of the Maison’s iconic collections through new designs that reflect the limitless creativity expressed in Barbieri’s timeless works. The exhibition, which will run from April 9 to 18, 2025, coincides with Milan Design Week and pays homage to the city’s sustainable and creative spirit. Pomellato Boutique: via San Pietro all’Orto, 17. Milan Business hours: April 9th ​​to 18th (10:00-19:00)