[Feiler Japan Co., Ltd.] Limited edition products in collaboration with the traditional German craft fabric chenille brand “FEILER” and the fashion brand “MUVEIL” will be released on Wednesday, April 23, 2025
Failor Japan Co., Ltd. Press release: April 9, 2025 A popular collaboration limited product with the German traditional craft fabric chenille brand “FEILER” and the fashion brand “MUVEIL” will be released on Wednesday, April 23, 2025.
https://prcdn.freetls.fastly.net/release_image/30941/140/30941-140-2d80de4580988a1391fe576aaee3b662-3333×2500.jpg Feiler Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Naohisa Yagi) will be selling the popular collaboration limited product “MUVEIL STRAWBERRY SERENADE” with the fashion brand “MUVEIL” from April 23, 2025 (Wednesday) at the official Feiler online shop (https://feiler.jp), Feiler Ginza main store (4-4-1 Ginza, Chuo-ku, Tokyo), MUVEIL official online shop (On sale at
https://www.muveil.com) Product introduction Muvert’s designers were drawn to Feiler’s charms, such as its comfortable texture,
heart-warming color palette, and elegant sense of playfulness, which were created using craftsmanship cultivated over Feiler’s long history, and the collaboration was realized for the first time in 2021. Since then, the collaboration between the two companies has continued, and while it has been well received by many people, this time a design that combines the motif “strawberry”, which is cherished by MUVEIL, and “bee”, which means happiness, has been released. A bee happily flies around sweet-smelling strawberries. The beautiful moonlight late at night is woven with slit thread to create a sparkling effect. Feiler’s masterful techniques, which continue to create high-quality products that are loved by generations and eras, are combined with Mubert’s cherished playfulness and heartwarming color palette to create daily items that are recommended not only for yourself but also as gifts for your loved ones.
https://prcdn.freetls.fastly.net/release_image/30941/140/30941-140-27c7f8ef06d43accdc2c80d4174222ce-3333×2500.jpg MUVEIL STRAWBERRY SERENADE MUVEIL STRAWBERRY SERENADE ◆Handkerchief (Navy x Red Navy x Navy) ¥2,970 each (tax included) Size:
Approximately 25cm long x 25cm wide *In addition to the above, we will also be selling handkerchiefs (navy x green) ¥2,970 (tax included), size: approx. 25 cm x 25 cm, only at the MUVEIL official online shop. It is not sold as a failr.
https://prcdn.freetls.fastly.net/release_image/30941/140/30941-140-980ed04725708d03b4784ecda5ab7a00-3333×2500.jpg MUVEIL STRAWBERRY SERENADE MUVEIL STRAWBERRY SERENADE ◆Pouch ¥6,600 (tax included) Size: Approx. Height 9 x Width 16 x Depth 5cm ◆Side pouch ¥7,150 (tax included) Size: Approximately height 6.5 x width 10.5 x gusset 2cm ◆Mini Boston bag ¥15,400 (tax included) Size: Approx. height 12 x width 16 x gusset 9cm, handle height 9cm Release date Wednesday, April 23, 2025 The sale is scheduled for April 23rd (Wednesday) at 10:30 at Feiler Ginza Main Store. MUVEIL’s official online shop and Feiler’s official online shop are scheduled to go on sale at noon on Wednesday, April 23rd. Release time may vary slightly. Retailer ◆Feiler Official Online Shop https://feiler.jp ◆Failor Ginza Main Store (4-4-1 Ginza, Chuo-ku, Tokyo) ◆MUVEIL official online shop https://www.muveil.com *Not sold at stores other than those listed above. *We do not accept advance reservations, hold orders after release, or cash on delivery. *The sales method may change depending on the congestion situation. *You cannot choose the pattern. *We will refuse sales if we see people lining up late at night or early in the morning at a physical store, taking up space with something, taking turns lining up with multiple people, leaving the line, or joining later. We will also refuse sales if we find any trouble between customers or any nuisance behavior that significantly impedes operations and sales. We appreciate your understanding and cooperation in order to ensure safe and smooth operations. Purchase limit on failer At Feiler, each person can purchase up to one item. *Please check the product page for the purchase limit at the MUVEIL official online shop https://www.muveil.com. Mubel introduction MUVEIL, a women’s brand created by designer Michiko Nakayama, launched in the fall/winter season of 2007. The brand name is a coined word that combines the French word “muguet” and the English word “veil.” In France, lily of the valley has the meaning of wishing for happiness, and veil has the meaning of wishing for happiness behind the scenes. Based on the concept of “MADE IN DREAM LAMD,” she specializes in embroidery with animal and plant motifs, bright color palettes, and lace decorations, and proposes feminine and playful collections that are perfect for adult women. Failor introduction “The heart can always dance.” Feiler (Hohenberg, Germany / Founded in 1948) is a lifestyle brand representing chenille, which is a lifestyle brand that uses ingenuity to create a traditional chenille fabric from the Bavaria region of Germany, producing a wide range of products that decorate a high-quality lifestyle, such as handkerchiefs with beautiful colors and patterns and gentle textures, interior cloths, pouches, and bags. The high quality of Feiler products is closely tied to family history and is passed down from generation to generation, and continues to be loved as heartfelt gifts for loved ones. And the feeling you get when choosing a handkerchief from over 200 colorful designs. The feeling of excitement when you suddenly pick up a pouch that feels soft to the touch in your everyday life. Because you can carry it anywhere, you can always summon the thrilling power that everyone has. Our brand message, “The heart can always dance.” embodies our desire to bring color to the lives of many people through “driving sensibilities.” ◆Feiler brand site
https://www.feiler-jp.com/ ◆Feiler official online shop
https://feiler.jp ◆Official Instagram/X @feiler_jp Feiler Japan Co., Ltd. http://www.feiler-jp.com/feilerjapan/ Feiler Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo) is a Sumitomo Corporation operating company that imports, plans, and sells the German luxury textile brand “FEILER.” Feiler 97 stores in Japan [including 15 stores of Feiler’s gift concept shop “Lovely by Feiler” and 14 factory outlets] (as of April 1, 2025)
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