[Felissimo Co., Ltd.] Japan’s first fashionable gauze apparel brand “Mensha!” is born from Kobe. Introducing a new vivid item that can be enjoyed by three generations, overturning the concept of gauze
Felissimo Co., Ltd. Press release: April 9, 2025 Japan’s first fashionable gauze apparel brand “Mensha!” is born from Kobe. Introducing a new vibrant item that can be enjoyed by three generations, overturning the concept of gauze. Felissimo, which has sold approximately 580,000 gauze products, has launched a new brand. 19 products will be on sale from April 8th Mensha!, a Kobe-based ageless apparel brand that uses gauze and is Japan’s first, developed by Felissimo, has announced 19 products and has been selling them online since April 8th. “Mensha!” is a new type of gauze brand that was created through repeated prototyping to expand the possibilities of gauze. While retaining the gentleness of gauze, it features bright colors and a sophisticated silhouette that overturns the concept of “gauze = loungewear.” Ageless and free fashion that can be worn on a daily basis or on special occasions is appealing. In addition, the breathable and soft gauze material is comfortable for children’s skin and sensitive skin during pregnancy, making it comfortable to wear without stress. Felissimo has sold approximately 580,000 gauze-related products to date (as of February 2024), and this rich track record supports the brand. New products include a colorful “caftan tunic,” “gauze pants” that look like denim, and a washable “quilted gauze fluffy backpack.” You can check it out on the special website and digital catalog.
https://prcdn.freetls.fastly.net/release_image/12759/3891/12759-3891-aba68bfa3008ef7b97ab23c3114a00a7-1030×444.jpg ◆About the new brand “mensha!” Originated in Kobe, Japan’s first ageless apparel brand using gauze. We overturn the concept of “gauze = loungewear” and offer new options that fit both everyday life and special occasions. Although we use gauze material that is comfortable against the skin, we value beautiful tailoring and fun colors without being too natural. While valuing gentleness on the skin, we pursue sophisticated silhouettes and offer free designs and colors that are both comfortable and stylish. We aim to create fashion that allows you to enjoy your own style even as you get older.
https://prcdn.freetls.fastly.net/release_image/12759/3891/12759-3891-6866c00a99aa2dd4d0b171571028e149-401×76.jpg ・Website＞＞ https://feli.jp/s/pr250409/1/ Felissimo has sold
approximately 580,000 gauze-related products to date (as of February 2024), and this brand is being planned as one of the initiatives that leverages that rich track record. ◆About deployment items Items using gauze are ageless items that can be enjoyed by three generations of parents and children, from mothers to seniors, as they are comfortable for children’s skin and skin that has become sensitive during pregnancy. 18 out of 19 items, including clothes, bags, and straps, are machine washable, making them both fashionable and practical. Even in spring, when skin problems increase due to changes in temperature and humidity, “mensha!” gauze material is gentle on the skin. *We recommend using a laundry net for washing machines
https://prcdn.freetls.fastly.net/release_image/12759/3891/12759-3891-ecd99073840024b1154f72f03d02df63-1700×1027.jpg View new items in the digital catalog>> https://feli.jp/s/pr250409/2/ ◆ Pick up new works from “mensha!” Wear it! Gauze makes it even cooler A brightly colored tunic inspired by the Arab national costume, the kaftan. It features a design that uses breathable single gauze and is comfortable to wear even in hot weather.
https://prcdn.freetls.fastly.net/release_image/12759/3891/12759-3891-c1984fcf71f0b1dab9d1db2531c40c63-3155×1638.jpg 【NEW】mensha! Single willow gauze colored kaftan tunic association 1 ticket per month ¥4,100 ( 10% ¥4,510) ⇒ Buy together campaign ¥3,900 ( 10% ¥4,290) Details and application >> https://feli.jp/s/pr250409/3/ Gauze pants that look like denim These gauze pants look like denim from a distance. This item solves the problems of denim, such as being hot, heavy, and stiff, by printing a denim pattern on 100% cotton double gauze.
https://prcdn.freetls.fastly.net/release_image/12759/3891/12759-3891-57d92e00fc7f412221ab95dfbf43dd0f-2026×1081.jpg 【NEW】mensha! Just like denim!? Light and soft denigauze pants association 1 bottle per month ¥5,180 ( 10% ¥5,698) ⇒ Buy together campaign ¥4,980 ( 10% ¥5,478) Details and application >>
https://feli.jp/s/pr250409/4/ Relaxed yet dressy and dignified look This dress is loose and comfortable to wear, and has an elegant and classy silhouette. The zipper on the back has a long pull tape that makes it easy to open and close. It has a dressy silhouette and color that brilliantly overturns the common sense that clothes made of gauze are natural.
https://prcdn.freetls.fastly.net/release_image/12759/3891/12759-3891-0d8c0d574fec3c966f3b98cd0848dc5e-1921×1081.jpg 【NEW】mensha! Dress up with gauze! Cocoon silhouette dress 1 piece ¥5,980 ( 10% ¥6,578) Details and application >>
https://feli.jp/s/pr250409/5/ >> https://feli.jp/s/pr250409/6/ Vintage tips for fashion A double gauze dress and pants decorated with vintage lace. This dress is not too tight around the neck and has a small collar, so you can enjoy coordinating it with old denim or clean pants. The pants can be squeezed at the hem, so you can enjoy changing the silhouette.
https://prcdn.freetls.fastly.net/release_image/12759/3891/12759-3891-6faf57a9e1ed96cbfc2348ad92954ab2-2108×1081.jpg
noopener”>https://feli.jp/s/pr250409/7/ 【NEW】mensha! Vintage-like nightgown gauze pants association 1 month ¥5,200 ( 10% ¥5,720) Details and application >> https://feli.jp/s/pr250409/8/ Powerful pattern and natural feel This scarf is based on 19th-20th century European fabric samples. You can enjoy it as an elegant fashion item by wrapping it around your head and neck with the double gauze that feels good on your skin. It can also be used like a furoshiki.
https://prcdn.freetls.fastly.net/release_image/12759/3891/12759-3891-2aa7efd3e5baf04395780e06c8c52e3c-1315×1080.jpg 【NEW】mensha! Vintage-like large double gauze scarf association Details and application >> https://feli.jp/s/pr250409/9/ Washable strap that absorbs sweat and makes your shoulders comfortable A gauze quilted pouch and strap that is just the right size to hold essential items such as smartphones, handkerchiefs, and glasses. The strap is removable and can be washed after absorbing sweat.
https://prcdn.freetls.fastly.net/release_image/12759/3891/12759-3891-a3b98c36cdb3b6454741e02201cfc6a1-1920×1080.jpg 【NEW】mensha! Washable! Yoryu Gauze Custom Mellow Strap Association 1 bottle per month ¥3,000 ( 10% ¥3,300)⇒ Buy-all campaign ¥2,800 ( 10% ¥3,080) Details and application >> https://feli.jp/s/pr250409/10/ 【NEW】mensha! Washable! Quilted Gauze Fluffy Custom Shoulder Bag Association 1 item per month ¥3,750 ( 10% ¥4,125) ⇒ Buy-all campaign ¥3,550 ( 10% ¥3,905) Details and application >>
https://feli.jp/s/pr250409/11/ A washable backpack that solves the problem of smelly backpacks in the summer This is a 100% cotton gauze quilted backpack. There is an inner pocket that can hold A4 size paper, and one of the outer pockets also has eggplants.
https://prcdn.freetls.fastly.net/release_image/12759/3891/12759-3891-644e87b07ccce07ab3f04bdaccia291b-1920×1080.jpg 【NEW】mensha! Washable! Quilted gauze fluffy backpack 1 piece ¥6,900 ( 10% ¥7,590) Details and application >>
https://feli.jp/s/pr250409/12/ >> https://feli.jp/s/pr250409/13/ A coloring travel companion that will lift your mood A cut-and-sew gauze skirt with a coloring that will make you feel good. It can be folded up with the included rubber inside and can be carried around compactly. Relaxed comfort with a clean silhouette that doesn’t pick up your body lines
https://prcdn.freetls.fastly.net/release_image/12759/3891/12759-3891-e96b8e3579a6ab01425cf4082ade795f-1921×1081.jpg 【NEW】mensha! Finger-tie cut and sew gauze A group of colorful shirred skirts that can be organized into small sizes 1 piece per month ¥4,200 ( 10% ¥4,620) Details and application >>
https://feli.jp/s/pr250409/14/ Development secrets – In search of new possibilities for gauze Felissimo, which has a 60-year history and has sold 580,000 gauze-related products to date (as of February 2024), has pursued new possibilities for gauze with “mensha!”. The trigger was the coronavirus pandemic Demand for gauze material for masks, loungewear, and one-mile wear soared, but then stagnated. However, we believe that gauze’s characteristics of being gentle on the skin and being comfortable to wear will continue to be in demand across generations, so we focused on a new option: gauze clothes that can be worn outside the home. However, plain gauze clothes are not enough. “We want to create fashion that people can enjoy freely in their own way, regardless of their age or lifestyle.” This is how “mensha!” was born. In addition, gauze is originally a material that is gentle on the skin and can be worn comfortably by people of all generations. Therefore, we have prepared a simple and elegant design and a wide variety of colors that can be enjoyed by people of all ages. Mensha! The creation of “is not just about making gauze clothes,” it’s also about making everyday life more comfortable. mensha! Commitment Mensha! balances the fashionability of gauze products with three points. 1. Items with bright colors 2. A design that focuses on the silhouette and is not too rough and looks great even on special days 3. Machine washable Although they are made of gauze, they are colorful, ageless, and fashionable, creating a new fashion experience that overturns the concept of gauze. In order to balance the comfort that gauze provides with practicality, we have made sure that it is machine washable as much as possible. We also have thorough attention to detail and practicality to make everyday life more comfortable, such as “washable straps” that absorb sweat and make your shoulders comfortable, and “washable backpacks” that solve the problem of summer odor. Felissimo gauze special feature ◆Gentle double gauze collection>> https://feli.jp/s/pr250409/15/
https://prcdn.freetls.fastly.net/release_image/12759/3891/12759-3891-7b9b041dd941bfccd43c2186f48e2dae-1030×444.jpg ◆Triple Gauze Collection>> https://feli.jp/s/pr250409/16/ Image
URL: https://prcdn.freetls.fastly.net/release_image/12759/3891/12759-3891-9d196db101cc5fb513b449e71c8193a1-1030×444.jpg ◆Karu beautiful double gauze “Karu Kirino”>>
https://feli.jp/s/pr250409/17/
https://prcdn.freetls.fastly.net/release_image/12759/3891/12759-3891-50ccfe43939c3a4115995d688faf4427-708×200.jpg [Catalog present] Up to 3 copies of Felissimo’s latest catalog will be given away for free. ・Application page＞＞
https://feli.jp/s/pr250409/18/
https://prcdn.freetls.fastly.net/release_image/12759/3891/12759-3891-c2addf1c9272515bf921f03fd0aabed4-1039×586.jpg ◆ “FELISSIMO”: Happiness that brings happiness together:We are a direct marketing company that sells our own products, such as fashion and miscellaneous goods, to consumers through our own media such as catalogs and the web. For each individual to be a co-creator of happiness, to make others happy, and to be happy with nature, society, and people. With these experiential values as our core values, we conduct business activities that aim to simultaneously realize “business efficiency, originality, and sociality” that embody “happiness that brings happiness together.” ― Company Profile ― Company name: Felissimo Co., Ltd. Head office location: 7-1
Shinminato-cho, Chuo-ku, Kobe 650-0041 Representative: Kazuhiko Yazaki, Representative Director and President Founded: May 1965 Stock code: TSE Standard 3396 Business details: Direct marketing business that sells in-house developed products to consumers nationwide through catalogs and websites ◆Website＞＞ https://feli.jp/s/pr240301/1/ ◆What is “Felissimo regular service”?・How to enjoy >>
https://feli.jp/s/pr240301/2/ ◆X＞＞ https://twitter.com/FELISSIMO_SANTA ◆Instagram＞＞ https://www.instagram.com/felissimo_official/
◆Felissimo’s social activities＞＞ https://feli.jp/s/pr240301/4/ ◆Fund activities aiming for a happy society together with everyone＞＞ https://feli.jp/s/pr240301/5/
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