Harumeku Holdings Co., Ltd. Due to great popularity, the physical store “Harumeku Omise Fujisaki Store” of the magazine “Harumeku” will be reopened on April 17th (Thursday) with an expanded sales floor area of ​​1.5 times.

[Harumeku Holdings Co., Ltd.] Due to great popularity, the physical store “Harumeku Omise Fujisaki Store” of the magazine “Harumeku” will be reopened on April 17th (Thursday) with an expanded sales area of ​​1.5 times ​
Halmek Holdings Co., Ltd. Press release: April 10, 2025 Due to great popularity, Harumek Omise Fujisaki Store, a physical store of the magazine Harumek, will be reopened on April 17th (Thursday) with an expanded sales floor space of 1.5 times. Harmek Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Takao Miyazawa, wholly owned subsidiary of Harmek Holdings Co., Ltd.), which publishes the No. 1 (*1) selling women’s magazine “Harmek,” is the company behind Harmek Omise, which sells original products for women in their 50s and older. Fujisaki store” will be reopened on the 5th floor of the Fujisaki main building on April 17th (Thursday), expanding the sales area by 1.5 times, in response to the favorable reception it has received from many customers. (*1) Japan ABC Association Publisher Report (January to June 2024)
https://prcdn.freetls.fastly.net/release_image/34765/190/34765-190-212704ab0a881cefd41ae597e56bc17e-3900×1710.jpg *The photo is a store image Harumeku Omise Fujisaki store opened in April 2024 and has been patronized by many customers, but with the aim of further improving service, it has been relocated to the 5th floor of the main building and reopened. After the renovation, the sales floor area will be 1.5 times larger than the previous 20 tsubo to approximately 30 tsubo, providing a space where you can comfortably view more products. At the physical store “Harumek Omise,” which sells products sold in the mail-order catalogs “Harumek Fashionable” and “Harumeku Health and Lifestyle,” which are delivered with the magazine “Harumek,” you can purchase a variety of products such as original fashion items, cosmetics, and innerwear developed for women over 50. In 2024, we received the Newcomer Award in the ladies category of the Department Store Buyers Award (sponsored by Senken Shimbun), which is chosen by department store buyers from all over the country. We will continue to aim to be a store where customers visiting Fujisaki can feel free to stop by, see, touch, try, and enjoy Harumek World even more through shopping. Products sold at “Harumeku Omise Fujisaki Store” Harumek Omise sells a wide variety of products, including fashion, cosmetics, innerwear, and shoes, which were developed by thoroughly reflecting the voices of the Harmek
generation. ■Fashion We often hear from women in their 50s and older that their clothes don’t suit them anymore, and this is because their body shape changes as they get older, and regular clothing sizes no longer fit them. We measure our customers’ sizes regularly, set sizes that suit their generation, and provide clothing that makes their bodies look beautiful. We also carry bags and accessories suitable for various situations.
https://prcdn.freetls.fastly.net/release_image/34765/190/34765-190-7e43201c0b819c561b6753714c1e47cb-3193×1881.jpg ■Inner Taking into account the common problems of tightness and itching in underwear caused by changes that occur as we age, such as a decrease in skin moisture content and deterioration of muscle strength and bones, Halmek offers innerwear for women in their 50s and older that reduces stress on the skin and allows them to spend their days comfortably.
https://prcdn.freetls.fastly.net/release_image/34765/190/34765-190-a0125bed0ea4f8383126382e36582228-351×300.jpg ■Cosmetics Introducing original cosmetics that have been developed with a basic function of moisturizing dry, aging skin, and are made with gentle ingredients to address various concerns. We will suggest ways to use it that suit the lifestyle of women in their 50s and above.
https://prcdn.freetls.fastly.net/release_image/34765/190/34765-190-1c2abb8affc04d613a194a46760a0641-706×471.jpg
https://prcdn.freetls.fastly.net/release_image/34765/190/34765-190-e30a02b59a243d7dfd7d65190a8ea6e5-2595×1730.jpg
https://prcdn.freetls.fastly.net/release_image/34765/190/34765-190-75c96a038044347ba998a94790756e9e-536×357.jpg ■Shoes Halmek’s original shoes were jointly developed with a physical therapist, with the aim of “continuing to walk on your own feet for the rest of your life” in an era of 100-year lifespans. We aim to create shoes that allow you to walk correctly and comfortably, with the aim of being pain-free. We support our customers’ lives of walking on their own feet with the functionality and uplifting design of our shoes. In addition, at the foot measurement corner, we will measure the balance and shape of your feet and guide you to the shoes that are perfect for you.
https://prcdn.freetls.fastly.net/release_image/34765/190/34765-190-4a33bd0e3b60b47b974fd167abd63a98-3462×1393.jpg “Harumeku Omise Fujisaki Store” Renewal Opening Campaign To
commemorate the reopening of Harumek Omise Fujisaki store, the first 100 customers who visit the store will receive the extremely popular “Harumek MSM Cream (25g trial)” from Harumek mail order. Please try this opportunity.
https://prcdn.freetls.fastly.net/release_image/34765/190/34765-190-112f5ad170d988f926412af1d2895b2f-657×586.png Harumek Omise Recommended Ranking ■1st place ZU-BON pull-on straight (double weave dobby) 7,990 yen (tax included) Harmek’s new brand that solves the body image problems of adult women! These pants have a fully elastic waist and can be put on easily by simply pulling them on. Please visit our store to experience the material that fits your body and the three-dimensional gusset for a clean silhouette. Image
URL: https://prcdn.freetls.fastly.net/release_image/34765/190/34765-190-5491881db72031c9aebe4629e830e2a2-675×1200.jpg ■2nd place Harumeku Health support/pelvic floor muscle support shorts (all year round) 2,981 yen (tax included) Approximately 600,000 copies (*2) of the series have been sold! These shorts, jointly developed by Halmek and a urologist, support the pelvic floor with the fabric in the crotch area, making it easier to be aware of the pelvic floor muscles, which are part of the pelvic floor. (*2) Cumulative series sales from October 2016 to April 2024
https://prcdn.freetls.fastly.net/release_image/34765/190/34765-190-c8b21e9dce4d87b0f33832fcf413b42f-1024×769.jpg ■3rd place Harumek MSM Cream 7,150 yen (tax included) “Halmek MSM Cream” is popular as “It’s easy to apply and massage onto your knees, hips, and shoulders!” This is a long-selling item that has been sold at Halmek for over 10 years. This product has many fans because it spreads easily and is not sticky, making it easy to massage, and the gentle herbal scent makes it a popular product. If you feel stiff when you wake up in the morning, or if you are concerned about your knees or lower back, you can apply it while massaging it to feel refreshed.
https://prcdn.freetls.fastly.net/release_image/34765/190/34765-190-4ba5fd13ee3386372519d1fb7b21db1b-904×603.jpg ■4th place Harmek’s shoes Cumulative sales of the series exceeded 55,000 pairs (*3) Harmek’s original shoes were jointly developed with a physical therapist with the aim of “walking on your own feet for the rest of your life” in an era of 100-year lifespans. We
manufacture shoes with the aim of “walking correctly and walking comfortably.” We support our customers’ lives of walking on their own feet with the functionality and uplifting design of our shoes. (*3) Cumulative series sales from October 2020 to January 2024 Image
URL: https://prcdn.freetls.fastly.net/release_image/34765/190/34765-190-7856fef25f61e970a7477d9c074b0e9b-535×534.png On the occasion of the reopening of “Harumeku Omise Fujisaki store” (Business manager Susumu Katsuya) “Harumek Omise” is a store where you can pick up carefully selected products from the “Harumek” mail-order catalog and actually try on the products and check them out. In addition to the products listed in our catalog, we also have original fashion items available only at our stores, and we hope to offer our customers a fulfilling lifestyle. “Harumeku Omise” has so far expanded to 12 prefectures across the country, and has
consistently ranked among the top in sales on the floors where it operates. This time, we have decided to re-open “Harumeku Omise” on the 5th floor of the main building because the Fujisaki store has been well received by customers. We aim to create a store that is loved by everyone, by allowing customers to experience products and services that cannot be conveyed through catalogs alone, and by pursuing the benefits of a physical store.
https://prcdn.freetls.fastly.net/release_image/34765/190/34765-190-91dfcf7d52c30c60eb7f6cfcac5a560a-287×380.jpg ■Store information ・Store name: Harumeku Omise Fujisaki store ・Location: 5th floor, Fujisaki Main Building, 3-2-17 Ichibancho, Aoba-ku, Sendai, Miyagi 980-8652 ・Telephone number: 0120-15-8220 (For inquiries only) ・URL: https://ec.halmek.co.jp/shop/e/eomise/ Harmek Group, which offers a wide range of services including the No. 1 selling women’s magazine “Harmek” We provide valuable information for women in their 50s and above to live positively and cheerfully. It is packed with a wide range of information such as health, cooking, fashion, money, and interviews with celebrities. Additionally, for regular subscribers to the magazine “Halmek,” we provide a catalog along with the magazine, as well as online mail-order sales. The products we sell are wide-ranging, including fashion, innerwear, cosmetics, beauty, and health, and we have gained the support of many women through thorough research and product development that reflects the opinions of users through our own think tank, the Harumek Ikikata Juzu Research Institute.
https://prcdn.freetls.fastly.net/release_image/34765/190/34765-190-3de56aefc9c0bed5c3525387d3a64b67-1250×1718.jpg ■Company Profile Trade name: Harumeku Co., Ltd. Representative: Takao Miyazawa, Representative Director and President Head office address: 4-1-1 Kagurazaka, Shinjuku-ku, Tokyo 162-0825 Established: July 24, 2012 Business content: Publishing and mail order business Company site: https://www.halmek-holdings.co.jp/company/group/halmek/ Halmek 365: https://halmek.co.jp/