Hirokoboogie, a professional rock dancer, has been appointed! The new commercial for “Kokenai Cocopita”, which has sold over 70 million pairs*1, will be broadcast nationwide from tomorrow*2

Professional rock dancer hirokoboogie appointed! The new commercial for “Kokenainai Cocopita”, which has sold over 70 million pairs*1, will be broadcast nationwide from tomorrow*2 ​ Okamoto Co., Ltd. Press release: April 10, 2025 Hirokoboogie, a professional rock dancer, has been appointed! The new commercial for “Kokenai Cocopita”, which has sold over 70 million pairs*1, will be broadcast nationwide from tomorrow*2 Okamoto Co., Ltd. (Headquarters: Nishi-ku, Osaka City, Head Office: Koryo-cho, Nara Prefecture, Representative Director and President: Ryutaro Okamoto), the No. 1 selling leg wear manufacturer and distributor in Japan*3, will be broadcasting a new commercial for “Kokopita”, which has sold over 70 million pairs*1, nationwide from April 11th (Friday). *2 *1…January 2018 to February 2023 Okamoto Co., Ltd. shipment basis *2…Broadcast in the nationwide area except Saga and Tokushima prefectures *3…As of August 9, 2024 Senken Shimbun
https://prcdn.freetls.fastly.net/release_image/41167/96/41167-96-5f2aaa62518badd7b7d7feb9f2de7603-2329×1447.png New CM is “Kokopita for sneakers” In the new commercial, hirokoboogie, who is active around the world as a professional rock dancer, and “Kokopita” co-star! The feet are a neat style that does not show the socks from the sneakers. It is an impressive work that shows the active enjoyment of the sharp dance in “Kokopita”. Also pay attention to the choreography designed for the commercial that will make you want to take the steps♪
https://prcdn.freetls.fastly.net/release_image/41167/96/41167-96-1c0703f9d8f00be441da5bd3751fcf06-3900×622.png hirokoboogie Started street dancing at the age of 16 and discovered LOCKING at the age of 18. He is a member of the professional dance league D.LEAGUE “LIFULL ALT-RHYTHM” and has achieved numerous results not only in Japan but also in overseas competitions, mainly in the battle scene. Her dance videos on SNS are extremely popular both in Japan and overseas, and she has over 670,000 followers on SNS.
https://prcdn.freetls.fastly.net/release_image/41167/96/41167-96-11f0af7c3607e38002076b17bb99a4b3-804×1062.png About “Kokopita that can’t be taken off” “Kokopita” was developed to solve the problem of “coming off” that 90% of foot cover users had. The uniquely developed “U-shaped stopper” *4 firmly holds the heel, so it won’t come off when walking or taking off your shoes. ※5 A wide variety of lengths are available to match perfectly with sneakers and pumps. *4…Patent No. 6449036 *5…It may come off depending on how you wear it and the usage conditions ■Product lineup
https://prcdn.freetls.fastly.net/release_image/41167/96/41167-96-4be8fef555c83cb91efe166e8a676e71-2583×1371.png [Company Profile] Company name: Okamoto Co., Ltd. / OKAMOTO
CORPORATION Founding: 1934 (Showa 9) Established: October 1948 (Showa 23) Business details: Manufacture and wholesale of various legwear (Men’s, women’s, and children’s socks, pantyhose, tights, and related products using knitting techniques) Head office: 1-11-9 Nishihonmachi, Nishi-ku, Osaka 550-0005 Main store: 150-1 Otsuka, Koryo-cho, Kitakatsuragi-gun, Nara 635-8550 Capital: 97.44 million yen
Representative: Representative Director and President Ryutaro Okamoto Employees: 504 people (Group total: 1,445 people as of April 2024) Sales: 48.2 billion yen (consolidated for the fiscal year ending March 2024) Sales destination: Major mass retailers nationwide, sports apparel, department stores, etc.