Onward Kashiyama Co., Ltd. In April, when the temperature difference is large, 92.7% of women have had trouble choosing clothes.The key points are the temperature difference during the day and getting stuck in a coordination rut.

[Onward Kashiyama Co., Ltd.] 92.7% of women have experienced difficulty choosing clothes in April, when the temperature difference is large. The key points are the temperature difference during the day and getting stuck in a coordination rut. ​
Onward Kashiyama Co., Ltd. Press release: April 10, 2025 In April, when the temperature difference is large, 92.7% of women have had trouble choosing clothes.The key points are the temperature difference during the day and getting stuck in a coordination rut. ~From Onward Marketing Research~ Onward Kashiyama Co., Ltd. (Head Office: Chuo-ku, Tokyo; President and CEO: Yasumoto Michinobu) conducted a survey on clothing in April, Saturday, March 22, 2025, on Saturday, March 22, 2025, targeting 165 women across the country. This survey revealed points to consider when choosing clothes for April, as well as new items that people would like to purchase.
https://prcdn.freetls.fastly.net/release_image/32937/158/32937-158-e279f6842421a566dccc29c1a8317208-2789×1882.jpg ■About the “Survey on clothing in April, when there is a large temperature difference” TOPICS 1. 92.7% of women are worried about choosing clothes in April Q. Have you ever had trouble choosing clothes in April, when there is a big difference in temperature? According to the survey results, 92.7% of people answered that they have had trouble choosing clothes in April, when the temperature difference is large, indicating that many people have had trouble choosing clothes in April, when the temperature difference is large. TOPICS 2. Points to worry about when choosing clothes are “difficulty adjusting temperature/coordination rut”
https://prcdn.freetls.fastly.net/release_image/32937/158/32937-158-a43e671a6d7a2f5dff0189ed63624654-1013×450.png Q.What are the points to consider when choosing spring work clothes? When it comes to choosing clothing, “difficult to adjust
temperature” was the most cited factor at 33.1%, indicating that many people are looking for clothing that can adapt to weather and temperature fluctuations. On the other hand, 27.5% of respondents said they were in a “coordination rut”, indicating concerns about this time of year when a single piece of outerwear can change one’s impression. TOPICS3. What you’re looking for in April is “can handle the temperature difference during the day” 80.6% of people look for in-depth clothing.
https://prcdn.freetls.fastly.net/release_image/32937/158/32937-158-4aa0e07a2b1a661ba0f77b9dc3ae4308-1015×478.png Q.What points do you look for in April’s clothes? In terms of what they are looking for in clothing for April, 80.6% of respondents answered that they wanted to be able to adapt to changes in
temperature during the day, followed by 32.1% who said that they wanted to be able to adapt to sudden changes in weather, indicating that flexible clothing that can accommodate changes in temperature and weather throughout the day is required. On the other hand, 28.5% chose “colors that give a sense of spring-like elation” and 16.4% said “designs that give a sense of spring-like elation,” indicating that many people are choosing clothes with colors and designs that express positive feelings during this time of new beginnings. TOPICS 4. The number one new item for spring is “jackets/outerwear,” and the second place is “tops.”
https://prcdn.freetls.fastly.net/release_image/32937/158/32937-158-bb11397398ba39a99e605cd3fad20fe6-1015×492.png Q.What new items do you want to buy in spring when there is a big difference in temperature? When asked about new items for spring, “jackets/outerwear” was the most popular item at 35.8%, followed by “tops” at 33.9%. This shows that there is a strong need to change up one’s spring outfit by changing the main item of the outfit. Survey target: 165 women nationwide Survey period: Saturday, March 22, 2025 Research entity: Onward Kashiyama Marketing Group Investigation system: Questant ・Survey results From the results of the above survey, it was found that 92.7% of women were worried about the temperature difference in April, and many people were having trouble adjusting their temperature and getting stuck in a rut when it came to coordinating their clothes. In particular, most people want to buy new jackets/outerwear and tops that are easy to adjust to temperature differences throughout the day and easily change their look, and there is a growing need to update their spring outfits. ■A special feature to solve the problems with temperature differences in April, “What do you want? April temperature is 15 degrees comfortable?” will be released on Thursday, April 10th at ONWARD CROSSET MAG!
https://prcdn.freetls.fastly.net/release_image/32937/158/32937-158-c0abc5035fe01e53258891b7463fc144-750×450.jpg On Thursday, April 10th, the owned media “ONWARD CROSSET MAG” operated by Onward Kashiyama will release a special feature “What do you do? Comfortable in April with a temperature of 15 degrees Celsius?” which solves customers’ problems and introduces recommended items and coordination for the temperature difference during the day. This special feature introduces coordination that allows you to stay comfortable despite the temperature difference during the day, and was created to solve women’s concerns about the temperature difference in April. Featured URL: https://crosset.onward.co.jp/mag/fashion/3899 ■What is “ONWARD CROSSET MAG”
https://prcdn.freetls.fastly.net/release_image/32937/158/32937-158-5255c331a141761a9b664f857439a3d6-202×77.png The concept is “For adults with style. Find something that’s uniquely yours.” Onward Closet is an information dissemination media about fashion, beauty, gourmet food, etc. “ONWARD CROSSET MAG” URL: https://crosset.onward.co.jp/mag/ Onward Group’s official fashion mail order site “ONWARD CROSSET”: https://crosset.onward.co.jp/ “ONWARD CROSSET” has introduced “Click & Try”, an order service that allows you to try on and purchase the items you are interested in at a physical store. (*Some products cannot be ordered.) “Click & Try” details/store list:
https://crosset.onward.co.jp/feature/click_and_try/