[Java Corporation Co., Ltd.] A fusion of fashion and art. [Viaggio Blu] has released a new summer collaboration item with Japan’s leading flower artist Keita Kawasaki.
Java Corporation Co., Ltd. Press release: April 10, 2025 Fashion and art come together. [Viaggio Blu] has released a new summer collaboration item with Japan’s leading flower artist Keita Kawasaki. A special collaboration with Keita Kawasaki’s art work [HANA GRAPHIC ART], all 6 types are now available! A special collaboration between the women’s brand “Viaggio blu” operated by Java Corporation (Chuo-ku, Kobe City/President Yukimasa Asami) and the art work [HANA GRAPHIC ART] by Japan’s leading flower artist Keita Kawasaki has been realized. Since its founding in 1990, Viaggio Blue has consistently focused on gorgeous and elegant designs, and Mr. Kawasaki’s desire to “feel the elation of wearing fresh flowers” matches the brand’s image, and a total of 6 beautiful collections will be released under the theme of “Wearing a beautiful bouquet.” https://www.j-lounge.jp/blogs/topics/250321-bouquet-tulips-viaggioblu-lp
https://prcdn.freetls.fastly.net/release_image/25473/178/25473-178-5ace2ffdefa8cfef5a16b2c355fd0448-2000×920.jpg A flower that is rooted in the soil and unable to move can go anywhere. Clothes that make flowers dance when a woman wears them. by KEITA KAWASAKI The third collaboration series between flower artist Keita Kawasaki’s work “HANA GRAPHIC ART” and Viaggio Blue is based on the concept of “wearing fresh flowers” and vividly reproduces living flowers that are rooted in the soil and blooming in full bloom using inkjet printing on satin fabric. There are two patterns: one in which delicate flowers bloom like a bouquet, and one in which multicolored tulips are used.
https://prcdn.freetls.fastly.net/release_image/25473/178/25473-178-097c58b5b082eb3258e5dea5f51413d8-3416×793.png What is HANA GRAPHIC ART Enter the unique world of flowers that only exist here HANA GRAPHIC ART is not just a photographic work. How can we recreate and convey the essence of the beauty of flowers blooming in three dimensions on a flat surface? After many years of experience working with flowers and plants, internationally active flower artist Keita Kawasaki has created a unique technique to express their charm in a flat, two-dimensional world. For example, like Japanese paintings, Or, like contemporary works of art originating from Japan that feature flat painting spaces, the beauty of living plants is reinterpreted in terms of the constituent elements of “lines,” “dots,” and “colors,” and reconstructed on a flat surface based on a certain concept. That fresh brilliance of life that your eyes can capture and your heart can feel. HANA GRAPHIC ART is a work of art that semi-permanently encapsulates the harmony of “instantaneous beauty” that is so endearing because it disappears, in an abstract painting-like screen.
https://prcdn.freetls.fastly.net/release_image/25473/178/25473-178-dc2beb4cefcade98db7b3dd1bcf3eb68-3419×728.png New lineup
https://prcdn.freetls.fastly.net/release_image/25473/178/25473-178-047b45001759fa87004ea5705e4ee45a-1801×2700.jpg Blouse ¥31,900 Skirt ¥36,300 01. Wear a swaying bouquet in a grown-up printed skirt. The skirt is printed with a piece that looks like a bouquet, and has a mature look that combines glamor and intelligence. A piece of clothing that makes you and those around you feel calm, and is comfortable to look at and wear. 02. Wear a delicate bouquet with a pretty ruffled blouse. This easy-to-wear blouse has a cute ruffle design. The color scheme of the collar gives it a mature look. This item will add flair to your coordination with plain bottoms. Image
URL: https://prcdn.freetls.fastly.net/release_image/25473/178/25473-178-b65690ac59ad16c671a6fd3c4265eed5-1801×2700.jpg Blouse ¥31,900 Pants ¥26,400
https://prcdn.freetls.fastly.net/release_image/25473/178/25473-178-776f66c2ad5ba463e15dc6f53637259d-1801×2700.jpg One piece ¥57,200 03.Wear tulips in a monochrome adult dress. The cheery-looking tulip pieces have a monochrome design that gives them a chic impression. A one-piece dress that combines cuteness and adult charm is a recommended item that will lift your mood. 04. Wear tulips with a skirt with a sophisticated silhouette. Create a calm impression with a beautiful circular silhouette skirt. For adult women, we recommend coordinating with monochrome tops. This skirt allows you to wear tulips in a cute and mature way.
https://prcdn.freetls.fastly.net/release_image/25473/178/25473-178-6785ef3071fab33216c20e5f3831172d-1801×2700.jpg Knit ¥20,900 Skirt ¥36,300
https://prcdn.freetls.fastly.net/release_image/25473/178/25473-178-71e2e2e933403e51ef76f876192de28d-1801×2700.jpg Scarf knit ¥31,900 Skirt ¥36,300 05. Add a pretty bouquet to your scarf. The popular scarf knit is back this year! A knit with a scarf that can be worn as a set with a skirt. The scarf is removable, so it’s a very popular item that you can enjoy coordinating with tops you already own. The knit has a gorgeous shirred sleeve design. The great thing about it is that you can wear it alone. 06. Recommended for summer travel! Gorgeous goat print T-shirt This year’s flower T-shirts feature a blouse-like design. The design allows it to be worn as a set with a skirt or alone. This is a wonderful T-shirt that expresses the idea of “HANA GRAPHIC ART x Viaggio Blu for your wonderful travel plans.”
https://prcdn.freetls.fastly.net/release_image/25473/178/25473-178-ea206cc3de36a2483d87da1c5e2882de-1801×2700.jpg Tops ¥14,300 Skirts ¥36,300 Flower artist Keita Kawasaki profile
https://prcdn.freetls.fastly.net/release_image/25473/178/25473-178-8347894bfb71be3dc13971ce557ceb61-839×1238.png Born in Tokyo. Graduated from California College of Arts and Crafts in 1982. Since then, he has continued to present innovative works that break through the conventional wisdom of existing arrangements in the media and at exhibitions, and has become a leader in the contemporary flower design world. On the other hand, from 2006 to 2013, he served as the director of Mami Flower Design School, a pioneer in flower design in Japan, and is dedicated to nurturing the next generation. In 2014, in order to further focus on my activities as an artist, I created my original brand “KEITA”. KAWASAKI” was launched. In various genres such as apparel, architecture, and interior design, he has advocated a “new flower culture” that breathes into daily life, and has established a unique style that conveys the “importance of all living things” through creations with flowers and plants as the theme. In terms of creation, he has a reputation for his bold spatial installations, which are similar to contemporary art. His works, which have a variety of expressions, share a consistent perspective of “plants as living things,” and address the theme of “symbiosis and empathy” toward modern society. He has authored and supervised many books, including “Flowers Speak.” About Viaggio Blu
https://prcdn.freetls.fastly.net/release_image/25473/178/25473-178-37fffea99852ab14bdc1f8231b039c4e-1801×2700.jpg Viaggio Blue, which means “blue journey” in Italian, was founded in 1990 in the exotic port city of Kobe with the theme of travel. From the beginning, we have consistently focused on high-quality materials and designs similar to those of overseas luxury brands, and in particular, our original printed fabrics created with atelier painters in Kyoto are as beautiful as paintings and have been well received every season. All patterns for BIAGGIO BLUE are created by a dedicated and experienced pattern maker, in pursuit of a “beautiful
silhouette” that is stress-free to wear and that leads to a beautiful posture. About sales ▶Click here for Viaggio Blu collaboration
products https://www.j-lounge.jp/blogs/topics/250321-bouquet-tulips-viaggioblu-lp ▶Viaggio Blu Official Online Store
https://www.j-lounge.jp/pages/viaggio-blu ▶Click here for JAVA CORPORATION official online store “J Lounge” https://www.j-lounge.jp/ Brand official media ▶Brand site:
https://java-corporation.co.jp/pages/viaggio-blu ▶Official Instagram: https://www.instagram.com/viaggioblu_

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