Mimatsu Co., Ltd. Collaboration items between the special day dress brand “AIMER” and the popular “Sanri o Characters” will be on sale in stores from April 11th (Friday) (Heart)

[Mimatsu Co., Ltd.] Collaboration items between the special day dress brand “AIMER” and the popular “Sanrio Characters” will be on sale in stores from April 11th (Friday) (Heart) ​
Mimatsu Co., Ltd. Press release: April 10, 2025 Collaboration items between the special day dress brand “AIMER” and the popular “Sanrio Characters” will be on sale in stores from April 11th (Friday) (Heart) Hello Kitty, My Melody, and Kuromi patterns are now available! The special day dress brand “AIMER” from Mimatsu Co., Ltd. (located in Shibuya-ku, Tokyo, CEO: Toru Saito), which has been in business for 92 years and proposes and creates high-grade, high-quality fashion centered on kimonos and dresses, will be releasing items in collaboration with the popular Sanrio characters from April 11th (Friday). We will start selling in stores. Image
URL: https://prcdn.freetls.fastly.net/release_image/109221/36/109221-36-95e5be4fd976d1121bcaaef218204b13-1864×633.jpg ●AIMER is very popular ・Sanrio characters Hello Kitty, My Melody, Kuromi Release of dresses and bags filled with each world view ♪ “AIMER” x “Sanrio Characters” dresses and bags are Hello Kitty, My Melody, Hello Kitty’s one-piece dress is available in two colors, pink and saxophone, with three Kuromi characters. ● Introducing a dull-colored dress with a small Hello Kitty design (heart) Image
URL: https://prcdn.freetls.fastly.net/release_image/109221/36/109221-36-5975d9b4b29ee47478ef7a15bdd9b260-1873×2519.jpg ＜Product details＞ Release date: Friday, April 11, 2025 In-store sales Sales location: AIMER stores/online store Each product name: ・”Hello Kitty” ribbon design one-piece dress M/L Pink Saxophone ・“My Melody” camisole dress x multi-way Tops set M/L Pink ・“Kuromi” Multi-way camisole dress x blouse set M/L Black ・Sanrio Characters Sequin Shoulder Bag Off-white, pink, black Price: ONE-PIECE ¥22,000 (tax included) BAG ¥9,350 (tax included) Special page:
https://www.aimer.jp/lp/2025sanriocharactersxaimer/ ● Dresses and bags featuring Hello Kitty, My Melody, and Kuromi are now available ♪ An exciting design (heart) that matches the image of the character Introducing dresses and bags depicting Sanrio Characters’ popular characters “Hello Kitty,” “My Melody,” and “Kuromi”! The design is casually decorated with characters, so it can be used in a variety of ways. It’s easy to wear for any occasion, and we recommend pairing it with a friend when you go out.
https://prcdn.freetls.fastly.net/release_image/109221/36/109221-36-62792cbbed3a3466abd16fbc3f65a032-1000×1333.jpg
https://prcdn.freetls.fastly.net/release_image/109221/36/109221-36-4dd55505eb151973ed11b15524e20523-1013×1350.jpg
https://prcdn.freetls.fastly.net/release_image/109221/36/109221-36-eb0dbcb77de36ce755c689818e8678ce-900×1013.jpg “Hello Kitty” ribbon design one-piece dress M/L Pink Saxophone No. 0324-5-70000 22,000 yen (tax included) Sanrio Characters Sequin Shoulder Bag Off white No. 0351-5-72500 9,350 yen (tax included) Kitty floating on balloons and the trademark ribbon pattern have a watercolor touch, creating a fantastical atmosphere. A fit and flare dress filled with the dreams of girls.
https://prcdn.freetls.fastly.net/release_image/109221/36/109221-36-84dc90e1444887cbf82b87dab2ac380a-2000×2483.jpg
https://prcdn.freetls.fastly.net/release_image/109221/36/109221-36-418239b47d91cfb552aadb1260af32ec-900×1056.jpg “My Melody” camisole dress x multi-way tops set M/L Pink
No.0324-5-75000 22,000 yen (tax included) Sanrio Characters Sequin Shoulder Bag Pink No.0351-5-72500 9,350 yen (tax included) A fluffy tiered skirt and a cotton candy-like top Creates a sweet atmosphere that is perfect for My Melody. You can remove the ribbon on the shoulders to make it look like a cape, or wear it as a camisole style. You can enjoy wearing it in various cute ways.
https://prcdn.freetls.fastly.net/release_image/109221/36/109221-36-41347d5f07c43e7ff3bf37d51f57642d-2002×2502.jpg
https://prcdn.freetls.fastly.net/release_image/109221/36/109221-36-eca04b94268cb53ea06b2f315782ef6c-900×1013.jpg “Kuromi” Multi-way Camisole Dress x Blouse Set M/L Black No. 0324-5-72000 22,000 yen (tax included) Sanrio Characters Sequin Shoulder Bag Black No. 0351-5-72500 9,350 yen (tax included) The pointed collar has Kuromi’s ears as a motif, and the lace-up design at the waist gives it a slightly mature and sexy look. Cross the shoulder straps at the neckline, or If you put the shoulder straps back, it will look like pointed Kuromi ears You can enjoy the playful design. Now you can also participate in the “World Chromiization Plan” ♪ ●AIMER Lumine Ikebukuro store “Hello Kitty” greeting event (Heart) Sanrio’s popular character “Hello Kitty” will come to play at Emermine Ikebukuro store! Customers who purchase collaboration products can enjoy taking photos with Hello Kitty♪ [Date] Saturday, April 19, 2025 [Time] 1.13:00~2.15:00~3.17:00~ *The first 15 groups will be informed each time. There are advance reservation slots and on-the-day slots for participation. Please check the details page below. Details page: https://www.aimer.jp/topics/post-party/sanriogreeting202504/?design=1 AIMER HP https://www.aimer.jp/ Online shop
https://mgos.jp/shop/aimer/c/c30/ Official Instagram
https://www.instagram.com/aimer_dress/