Swatch Japan Swatch “MoonSwatch Tour” finally goes to Tokyo Tower. A special event at a unique location!

[Swatch Japan] Swatch’s “MoonSwatch Tour” finally arrives at Tokyo Tower. A special event at a unique location! ​
Swatch Japan Press release: April 11, 2025 Swatch “MoonSwatch Tour” finally goes to Tokyo Tower. A special event at a unique location! A special OMEGA x Swatch collection “Bioceramic MoonSwatch” will be sold at Tokyo Tower for two days only, April 19th (Sat) and 20th (Sun).
https://prcdn.freetls.fastly.net/release_image/46261/174/46261-174-8725a72a4ecdb6c5898dbfe8ce3001f5-1270×922.jpg Swatch is holding a special road trip event, the MoonSwatch Tour, to bring the Bioceramic MoonSwatch collection, created through an innovative collaboration with OMEGA, to even more people. This unique tour will now be held at Tokyo Tower, a symbol of Tokyo. This is the first time that the MoonSwatch tour will be held at Tokyo Tower. For this tour, which usually visits cities without a Swatch store, holding the event at a landmark that represents Japan and is loved both domestically and internationally is a truly special occasion. “Bioceramic MoonSwatch” is a completely new chronograph collection that combines the pop and free thinking of Swatch with the innovation of the OMEGA Speedmaster Moonwatch, which marked the historical moment of humankind’s landing on the moon. Each model is named after a planet in the solar system, and its unique design and story have continued to captivate people around the world since its release in 2022. In Japan, this is a special item that is only sold at a limited number of Swatch stores and not online stores, so through the MoonSwatch tour, we are giving more fans the opportunity to experience the charm of the collection firsthand.
https://prcdn.freetls.fastly.net/release_image/46261/174/46261-174-848ea203df5c48f9f138eb5a482a4392-1344×1008.jpg This tour is a special road trip event in which the “Bioceramic MoonSwatch” is mounted on the “FIAT 500”, a famous car that was created in Italy in 1957, the same year the OMEGA Speedmaster was born, and will travel around the world. The journey will begin in the summer of 2022 from the Swatch headquarters in Bienne, Switzerland, and will land in Japan in the fall of the same year. This tour, which has visited various cities across Japan, will finally make its first appearance at Tokyo Tower. This is a unique opportunity to experience the magic of MoonSwatch up close in this iconic location where history and the future intersect. Please feel free to actually hold the “Bioceramic MoonSwatch” in your hands.
https://prcdn.freetls.fastly.net/release_image/46261/174/46261-174-d76f0758557c983e5888e26a7a95b182-2160×2700.jpg “MoonSwatch” tour @Tokyo Tower Held: In front of the main entrance of Tokyo Tower (4-2-8 Shiba Koen, Minato-ku, Tokyo) Period: 2 days, April 19th (Sat) and 20th (Sun) Time: 10:00-17:00 *If you wish to purchase, please line up in front of the main entrance of Tokyo Tower. *No numbered tickets will be distributed. *We will guide you in the order you line up. *There is a limited number of each product in stock, and sales will end as soon as they are sold out. *Please note that each person can only purchase one item per day. We plan to continue making surprise appearances in unexpected places and special events. Details will be posted on the Swatch.jp official SNS from time to time, so be sure to check it out and don’t miss out on this experience! Official website | https://www.swatch.com Swatch Japan Official
Instagram｜https://www.instagram.com/swatch_jp Swatch Japan Official The latest information is also posted on the official SNS! Please follow and check it out.
https://prcdn.freetls.fastly.net/release_image/46261/174/46261-174-548d7817c0de59da9726c4d87a2f403a-500×500.png Official Instagram｜@swatch_jp
https://prcdn.freetls.fastly.net/release_image/46261/174/46261-174-3d92a00cf4ba6d96566c9f50d51031ca-500×500.png Official X｜@swatch_jp What is MoonSwatch? The “Bioceramic MoonSwatch” collection was born in 2022 as a collection of chronographs with celestial charm from Swatch’s unique innovative perspective, as a homage to the legendary watch “OMEGA Speedmaster Moonwatch” that was the first to reach the surface of the moon. A special collection that inherits the essence of the OMEGA Speedmaster Moonwatch while adding the unique energy of Swatch. We continue to release unique models on an irregular basis, and continue to attract people all over the world while making headlines. Thanks to its innovative approach, it has evolved beyond being a watch to become a lifestyle icon. In addition, the Bioceramic used in this collection is a special material developed and patented by Swatch. One of the most innovative composite materials in the watchmaking industry, it is a unique blend of two-thirds ceramics used in luxury watches and one-third bio-based materials made from castor oil, giving it a silky matte texture, durability, and comfort.
https://prcdn.freetls.fastly.net/release_image/46261/174/46261-174-1079d1f0a8e8984ac32b136338735ba9-1280×896.jpg About Swatch – Positive inspiration and joie de vivre from Switzerland Swatch has been shaking up the watch industry since its founding in 1983. Swatch continues to create memorable designs that reflect the trends of the times, making it one of the world’s leading watchmakers, one of the world’s most popular brands, and one that remains true to itself. There is a pride in being a watchmaker that continues to deliver surprises, whether it’s new models released regularly or special collections. Swatch values ​​thinking and acting in innovative ways, as evidenced by our active involvement in the worlds of action sports, art and music since our earliest days.