【Chocolate Co., Ltd.】 Puppet Soonsun and collaborate for the first time! A collection that the whole family can enjoy will be available from April 19th
Chocolate Co., Ltd. Press release: April 11, 2025 Puppet Soonsun and collaborate for the first time! A collection that the whole family can enjoy will be available from April 19th.
https://prcdn.freetls.fastly.net/release_image/24007/476/24007-476-0dd5aca6a848d6e6f88a611a62a1d081-2000×2000.jpg CHOCOLATE Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Yusuke Watanabe) is pleased to announce that the “SUNSUN’s DAILY LIFE” collection, the first collaboration between the character puppet Sunsun, who lives in the land of puppets “Toohok”, and the daily wear and goods label “B:MING by BEAMS” will be released on April 19th. 『SUNSUN’s DAILY』 This collaboration, based on the concept of “LIFE,” is a collection that can be enjoyed by the whole family, capturing the daily life of puppet Seung-sun. Special graphics created for this collaboration are used on multiple items. The apparel has a vintage-like look that is not influenced by trends, and peripheral items such as tote bags and photo key chains will also be available. This collection will be sold exclusively at two stores: “BEAMS NEWS” and “BEAMING LIFE STORE by BEAMS Urban Dock LaLaport Toyosu Store” from April 19th, and for a limited time from April 21st to April 27th, with the exception of some products, orders will also be available at the BEAMS official online shop. ■“SUNSUN’s DAILY LIFE” collection Release date: Saturday, April 19, 2025 *For two days, April 19th (Saturday) and April 20th (Sunday), a preliminary lottery will be held for entry to the sales store. Please check the BEAMS news page for details. *With the exception of some products, orders will be sold at the BEAMS official online shop from 10:00 a.m. on Saturday, April 21st to 11:59 p.m. on Sunday, April 27th. ■BEAMS news page URL:
https://www.beams.co.jp/news/4373/ About “SUNSUN’s DAILY LIFE” collection
https://prcdn.freetls.fastly.net/release_image/24007/476/24007-476-1076ff0a437092ff7a852e4016935ae5-1080×1350.jpg This collection, the first collaboration between Puppet Soonsun and B:MING by BEAMS, focuses on specially designed items that use graphics depicting Puppet Soonsun’s daily life. Apparel with large graphics on the front is available in children’s sizes in addition to regular sizes, making it a lineup that the whole family can enjoy.In addition, there will also be items that families will want to carry on outings, such as tote bags with similar graphics, bandanas with large prints of Puppet Soon-Sun’s face, and water bottles. ■List of sales items: ・PUPPET SUNSUN × B:MING by BEAMS / Fade photo print T-shirt (XS-XL) (5 types in total) 5,500 yen each ・PUPPET SUNSUN × B:MING by BEAMS / Fade photo print T-shirt (KIDS S-L) (5 types in total) 3,300 yen each ・PUPPET SUNSUN × B:MING by BEAMS / Fade Photo Print Long Sleeve T-shirt (XS-XL) (5 types in total) 7,150 yen each ・PUPPET SUNSUN × B:MING by BEAMS / Fade Photo Print Long Sleeve T-shirt (KIDS S-L) (5 types in total) 3,850 yen each ・PUPPET SUNSUN × B:MING by BEAMS / Photo print tote bag (5 types) 4,180 yen each ・PUPPET SUNSUN × B:MING by BEAMS / Print bottle 3,630 yen ・PUPPET SUNSUN × B:MING by BEAMS / Tin badge (3P) (2 types in total) 1,078 yen each ・PUPPET SUNSUN × B:MING by BEAMS / Photo key chain (7 types) 748 yen each ・PUPPET SUNSUN × B:MING by BEAMS / Bandana (5 types) 1,320 yen each *All prices include tax. *Product release and specifications are subject to change, postponement, or cancellation due to various circumstances. Thank you for your understanding. *KIDS sizes are S (100), M (120), and L (140). ■Image cut:
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https://prcdn.freetls.fastly.net/release_image/24007/476/24007-476-fb14e82c8acf59a007e13364992bdaae-2000×2500.jpg ■Sales store: ・Beams News Newman Shinjuku 2F Ekinaka, 5-24-55 Sendagaya, Shibuya-ku, Tokyo (inside the JR Shinjuku Station ticket gate) ・Beaming Life Store by BEAMS Urban Dock LaLaport Toyosu Store 2-4-9 Toyosu, Koto-ku, Tokyo Urban Dock LaLaport Toyosu 1F ■About advance lottery for entering the store: A preliminary lottery for entering the store will be held on Saturday, April 19th and Sunday, April 20th. Please check the BEAMS news page for details. ・Lottery entry period: April 11, 2025 (Friday) 12:00 to April 14, 2025 (Monday) 23:59 ■About order sales: During the following period, except for some products, orders will be sold at the BEAMS official online shop. Please check the BEAMS news page for details. ・Sales period: April 21, 2025 (Monday) 10:00 to April 27, 2025 (Sunday) 23:59 ・BEAMS official online shop product list page URL:
https://www.beams.co.jp/search/?q=Bming_SUNSUN&search=true&has_stock=0 ■BEAMS news page URL: https://www.beams.co.jp/news/4373/ About Puppet Soonsun
https://prcdn.freetls.fastly.net/release_image/24007/476/24007-476-ee20a0c69af51caf536a8d5e2d24b0c3-3900×2201.png The land of puppets, Toohok, is full of mysteries. A soft puppet movie created by 6-year-old Seung-sun and his friends. X (old Twitter): https://twitter.com/puppet_sunsun YouTube:
https://www.youtube.com/c/puppetsunsun Website:
https://puppetsunsun.com *When using images from this release, please indicate the copyright below. (C)PUPPET SUNSUN About B:MING by BEAMS BEAMS, a select shop founded in 1976, is a label that proposes modern fashion and lifestyle to a wide range of generations with a diverse lineup ranging from men’s and women’s casual to business, as well as children’s and baby items and miscellaneous goods. Instagram: @bmingbybeams_official

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