)am (Re:)am, a Oshika pain bag for adults, will be exhibiting at Hanshin Umeda main store “Oshigaru!” with 15 new generation creators (from April 16th)!

Re:)am, the Oshi-katsu-ga bag for adults, will be exhibiting at Hanshin Umeda main store “Oshigaru!” with 15 new generation creators (from April 16th)! ​
Airafu Co., Ltd. Press release: April 15, 2025 Re:)am (Re:)am, a Oshika pain bag for adults, will be exhibiting at Hanshin Umeda main store “Oshigaru!” with 15 new generation creators (from April 16th)! Airfu Co., Ltd. (Naniwa Ward, Osaka Prefecture), which operates the cafe salon “Ataraxia cafe” exclusively for otaku girls, is pleased to announce that its original Oshikatsu support brand “Re:)am” will be exhibiting at “Oshigaru!”, an event specializing in illustrations for girls, to be held at the Hanshin Umeda main store from Wednesday, April 16, 2025.
https://prcdn.freetls.fastly.net/release_image/63202/15/63202-15-e18ac442159f3c00ede6ed6688ef5cd7-1761×2480.jpg “Oshigaru!”, which will be exhibited this time, is a notable event where original illustration goods with the theme of “girl
illustrations” by new generation creators will be brought together. 15 up-and-coming creators who are active in SNS etc. will gather. We sell original goods that utilize illustrations and designs. Many items that can only be obtained here will also be available! [The Oshikatsu bag brand, which has become a hot topic and is said to be usable by adults, is coming to department stores for the first time in about 2 years]
https://prcdn.freetls.fastly.net/release_image/63202/15/63202-15-6d276dbb18b670d96b3abce80e9b5ab9-1600×1600.jpg Re:)am’s Ita bag, which was born in 2021, has gained a lot of support as a “fashionable bag that adults can also use,” and has sold more than 1,800 items in the series. We have reflected the voices of users through over 2,000 reviews and live streaming on YouTube, and have pursued a unique “user-perspective” mechanism and usability. In 2023, we exhibited at a department store for the first time, and this time it will be held at the Hanshin Umeda main store for the first time in about two years. As Oshikatsu culture continues to spread, exhibiting at department stores is still rare and provides a valuable opportunity to attract attention. [Affinity of “Creator” x “Oshikatsu”] Image
URL: https://prcdn.freetls.fastly.net/release_image/63202/15/63202-15-23ffd49372b853f2bae7ee33f18502a6-3900×3900.png “Oshigaru!” is a specialized event with the theme of “girl
illustrations” in which a new generation of creators participates. Generally speaking, “Oshikatsu” tends to refer to activities that involve collecting, carrying around, and promoting goods such as acrylic stands of characters and idols, stuffed animals, and tin badges. However, in reality, the target of “Oshi” varies from person to person, and in recent years, the concept has become more diverse. The creators who will be exhibiting this time will also be supported by their fans, as they are their favorites and their works are their favorites. Re:)am supports the desire to express one’s “likes” and “favorites” more freely, and through this pop-up event, we want to spread the feeling of wanting to carry it around, wanting to show off, and wanting as many people to know about it. [I want to value the importance of being able to actually hold and see] At Re:)am, even now that online sales have become mainstream, we still value the opportunity to “actually see, touch, and check out the texture and functionality of our products.” We have continued to develop our products with an emphasis on real-life contact, such as regularly participating in the large-scale sales event “artVarie” and having a permanent exhibition at “Ataraxia cafe.” At this pop-up at the Hanshin Umeda main store, you can actually touch and see our main products, including the popular “Poshoru series,” which has sold over 1,800 units, the “3D series,” which is compatible with sewing activities, and the adult version “Optunir,” which can hide the ita bag side. Furthermore, this time is perfect timing, right after the opening of the 2025 Osaka/Kansai Expo. We hope that Re:)am’s activities will be of use in the development of Oshikatsu culture and subculture in the future, as we are attracting attention both domestically and internationally. ＜Oshigaru! About＞
https://prcdn.freetls.fastly.net/release_image/63202/15/63202-15-7a6091885d8b9e0529ab2b182c08f8d0-1754×1240.jpg A POPUP event specializing in girls’ illustration goods where a new generation of creators gather. 15 creators, including organizer Marina, will gather to sell a wide variety of goods that will make you feel warm and soothed. Each creator will be in the gallery during the exhibition, so you can also talk with your favorite creator. We are also planning to hold a “portrait event” where creators will draw portraits on the spot. (No reservation required. Fee: 3,300 yen.) ＜About Re:)am＞
https://prcdn.freetls.fastly.net/release_image/63202/15/63202-15-5998681bb9b77ba5ec26d3156340082e-1600×357.png Re:)am is an original brand that supports the “active activities” of otaku girls based on the concept of “enjoying fun.” The brand began with “Ataraxia cafe,” a café salon exclusively for otaku girls, founded by two female cosplayers in their 20s. In response to the financial difficulties caused by the coronavirus pandemic, we started Re:)am as a “Oshikatsu Support Brand”. Products developed while valuing the voices of the field have attracted attention, starting with the shoulder bag for otaku girls released in August 2021, and more than 1,800 pieces in the series have been sold. As a
“fashionable ita bag that can be used by adults,” it has become a hot topic on social media, with comments such as “it has a pouch but still looks mature”, “it’s cute despite having a lot of space”, and “it’s stylish even though it’s an ita bag”. Despite the high price range, it has received an unusual response for an unknown brand, and we continue to receive orders from fans not only in Japan but also overseas. [Exhibition event summary]
https://prcdn.freetls.fastly.net/release_image/63202/15/63202-15-ec97199d47c8e2e29942258aefc625da-3900×3900.png Event name: “Oshigaru!” Venue: Hanshin Umeda Main Store 2F Creators Village 1-13-13 Umeda, Kita-ku, Osaka 530-8224 Period: Wednesday, April 16, 2025 to Tuesday, April 22, 2025 Hours: 10:00-20:00 (until 18:00 on the last day) Closed days: Same as Hanshin Umeda main store. *Changes in business hours, holidays, etc. are based on the Hanshin Umeda main store. Oshiga-ru Online store Ataraxia shop
https://ataraxia.shop Ataraxia cafe, a cafe salon exclusively for otaku girls https://ataraxiacafe.com X official account
https://x.com/ataraxiacafe Youtube official channel
https://ataraxiacafe.com/youtube [Contact information] “Airafu Co., Ltd.” 3F Hikari Musen Tamarand Building, 3-8-25 Nihonbashi, Naniwa-ku, Osaka-shi, Osaka Prefecture (Ataraxia Cafe) MAIL:support@airafu.com