[icci Co., Ltd.] [Tokyo | Daikanyama] Monthly survey results regarding “pairings” visited by Debut icci Daikanyama “handmade pairing specialty store” | March 2025 | Overwhelmingly popular! The pinnacle of the top 5 gemstones is “diamond”
icci Co., Ltd. Press release: April 15, 2025 [Tokyo | Daikanyama] Monthly survey results regarding “pairings” visited by Debut icci Daikanyama “handmade pairing specialty store” | March 2025 | Overwhelmingly popular! The pinnacle of the top 5 gemstones is “diamond” Announcing the results of the pairing survey in March 2025! The main customer base is people in their 20s, with a high percentage of visitors from rural areas at 37%. Debut icci Daikanyama, a handmade pairing specialty store in Daikanyama operated by icci Co., Ltd. (headquarters: Shibuya-ku, Tokyo, operation manager: Yuka Sakata), is pleased to inform you that it has compiled a survey report of customers who visited in March 2025.
https://prcdn.freetls.fastly.net/release_image/102506/40/102506-40-574f4e9e831a944db3c5f14454cc56fb-808×448.png Customer’s age group
https://prcdn.freetls.fastly.net/release_image/102506/40/102506-40-fd052dfff45cdb6e6b8f95d1961ed9bd-1280×800.png Customer’s age group Data summary: ~20 years old: 8% 21-25 years old: 42% 26-30 years old: 26% 31-35 years old: 12% 36-40 years old: 6% 41 years old and over: 5% Investigations based on data analysis The maincustomer group is between the ages of 21 and 30, accounting for 68%of the total. In particular, people in their early 20s (21 to 25 years old) were the most likely, accounting for 42%. This shows that young people, especially those in their early 20s, are more active in purchasing jewelry and rings. On the other hand, the percentage of people over 40 was relatively low at 11%. Your place of residence
https://prcdn.freetls.fastly.net/release_image/102506/40/102506-40-aeb7bc8ed1c6cca98c649690b17e277d-1280×800.png Customer’s place of residence Data summary: 23 wards of Tokyo: 42% Outside Tokyo and three prefectures: 37% Outside the 23 wards of Tokyo: 13% Tokyo and three prefectures (Kanto area): 9% Investigations based on data analysis Customers living in Tokyo’s 23 wards account for the largest number of customers, accounting for 42% of the total. On the other hand, a high percentage of customers (37%) come from outside Tokyo and the three prefectures, indicating that a certain number of customers come from rural areas as well. The percentage outside of Tokyo’s 23 wards and within the Kanto region (Tokyo and three prefectures) was relatively low. Popular jewelry ranking TOP5
https://prcdn.freetls.fastly.net/release_image/102506/40/102506-40-9d851efad612a1360954b39b42570ae2-1280×800.png Popular jewelry ranking TOP5 Data summary: Diamond: 45% Aquamarine: 19% Ice blue diamond: 16% *Treatment processing Amethyst: 10% Blue diamond: 9% Investigations based on data analysis Diamonds are overwhelmingly popular, accounting for45% of the total. This is followed by Aquamarine (19%) and Ice Blue Diamond (16%), with these three accounting for 80% of the total. The popularity of diamonds in particular indicates that many customers value luxury and universal value. Popular ring width
https://prcdn.freetls.fastly.net/release_image/102506/40/102506-40-730f8f5c2ad096be70022e291e5dd029-1280×800.png Popular ring width 2mm: 31% 3mm: 39% 4mm: 18% 5mm: 7% 6mm: 3% 7-10mm: 3% Investigations based on data analysis 2mm and 3mm ring widths account for 70% of all rings, and there is a tendency for slender rings to be preferred. In particular, 3mm width (39%) is the most popular, and it is thought that there are many customers who are looking for a simple and sophisticated design. [Survey overview] Survey target: Customers who created pairing Survey date: March 1, 2025 to March 31, 2025 Survey conducted by: icci Co., Ltd. Survey method: In-house survey Target number of people: 190 people *When quoting the contents of this press release, please comply with the following. ・Statement that the investigation was conducted by icci Inc. ・Installation of link to icci Co., Ltd.
https://www.1-daikanyama.jp/ Company profile Company name: icci Co., Ltd. Location icci Daikanyama (Itchi Daikanyama) 〒150-0034 10-4 Daikanyama-cho, Shibuya-ku, Tokyo ▶︎google MapClick here Debut icci Daikanyama (Devu Itch Daikanyama) 〒150-0034 1F, 12-3 Daikanyama-cho, Shibuya-ku, Tokyo ▶︎google MapClick here Founded: November 2020 Company HP https://www.1-daikanyama.jp/ Reservation form
https://www.1-daikanyama.jp/reserve/ Access
https://www.1-daikanyama.jp/access/ Instagram icci Daikanyama https://www.instagram.com/icci.daikanyama/ Debut icci Daikanyama https://www.instagram.com/debut.icci.daikanyama/ Contact information regarding this matter icci Co., Ltd. Public Relations Officer E-mail: 1@1-daikanyama.jp
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