Launch of “actreha”, an elegant denim style that can be used from formal to everyday life, a fusion of Okayama Kojima denim and rare river lace

Launch of “actreha”, an elegant denim style that can be used from formal to everyday life, combining Okayama Kojima denim and rare river lace ​
ELESSENCE Co., Ltd. Press release: April 15, 2025 Launch of “actreha”, an elegant denim style that can be used from formal to everyday life, a fusion of Okayama Kojima denim and rare river lace Pre-order on April 15th at the online store ~ ​​A special piece for adult women ~
https://prcdn.freetls.fastly.net/release_image/157365/4/157365-4-ec5c6ddfa69ed3757a75764ca4f604ab-1800×2700.jpg ELESSENCE Co., Ltd. (Umeda, Kita-ku, Osaka City, Osaka Prefecture, CEO: Valkeit Kaori) will begin pre-ordering the first round of women’s apparel and new dress-up denim brand “actrhea” on its online store from April 15, 2025. Based on the concept of “women who choose based on their own values ​​and have inner versatility,” we develop items centered on Okayama Kojima denim, backed by tradition and technology, and river lace, which is produced only by a limited number of manufacturers around the world. Online store: https://actrhea.com What is “dress-up denim” It is “couture elegance denim” that can be used for a variety of styling while giving a mature and sophisticated impression without being casual. This denim creates a new look that combines the contrasting elements of elegance and denim. Tradition technology craftsmanship: Kojima denim and river lace
https://prcdn.freetls.fastly.net/release_image/157365/4/157365-4-a1088f6d307ea2b8e8e287ccff5e4f9e-3900×2600.jpg Kojima Denim
https://prcdn.freetls.fastly.net/release_image/157365/4/157365-4-3edd6c04882ea70e50146e4dca1c7832-3900×2600.jpg River Race ■Kojima denim One-wash processing provides soft and supple comfort. SHIN DENIM uses a unique dyeing technology to almost eliminate the discoloration characteristic of denim, and is a denim with improved abrasion resistance compared to conventional denim. Color fastness (strength of color fading and color transfer) Light resistance – Discoloration and fading: Grade 4 or higher Washing – Discoloration and fading: Grade 4 to 5 or higher, Pollution: Grade 4 to 5 or higher Friction – Dry friction: Grade 4 to 5 Friction strength (times) – 80,000 times or more ■River Race River lace machines cannot be newly manufactured, and are currently owned and produced by only a limited number of manufacturers in the world, making them extremely rare and valuable machine laces. Skilled craftsmen manually set each bobbin so that each thread passes through the gaps of less than 1 mm in thickness. Even now, more than 200 years later, traditions and techniques have been passed down by maintaining and using the same equipment as back then. Product lineup (partial) [Bustle Tiered Denim Skirt]
https://prcdn.freetls.fastly.net/release_image/157365/4/157365-4-de6d8334f8ad9c98b37243b68eec5bb5-1800×2700.jpg
https://prcdn.freetls.fastly.net/release_image/157365/4/157365-4-01323963eefca0b5f6c52e1f0046f539-1800×2700.jpg Design inspired by 19th century bustle style. It is characterized by the volume in the back and the simplicity in the front. Made of one-wash Kojima denim, the soft material and rich gathers create a three-dimensional tiered look that gives an elegant impression. Color: Indigo Size: 36, 38 Price: 43,000 yen Made in Japan [Balloon sleeve denim jacket]
https://prcdn.freetls.fastly.net/release_image/157365/4/157365-4-6e3470e86aae369a6ea75f5d0209d597-3514×1764.jpg A denim jacket with a 1950s couture feel. The design emphasizes the curves of a woman’s body, and the volume of the sleeves and fit of the body stand out. Color: Indigo Size: 36, 38 Price: 69,000 yen Made in Japan [Shoulder ruffle river lace blouse]
https://prcdn.freetls.fastly.net/release_image/157365/4/157365-4-7d5cf0935310ce5fcc4a044070a104a6-1800×2700.jpg
https://prcdn.freetls.fastly.net/release_image/157365/4/157365-4-ac69222c37b7e29f6c42cbe1a52f2801-1800×2700.jpg A special piece made with luxuriously rare river lace. It features shoulder ruffles that make use of delicate and light fabric, and the scalloped collar and hem accentuate its timeless beauty. Color: Pink beige Size: F Price: 120,200 yen Made in Japan [Front tuck silk denim dress]
https://prcdn.freetls.fastly.net/release_image/157365/4/157365-4-f252902677a41176e0352ed9ecd69654-1800×2700.jpg This long silk-blend denim dress features a subdued sheen and supple material. The high-waisted, flared silhouette sways beautifully as you move, and the removable sash ribbon allows for a variety of styling options. A piece that combines relaxation and elegance. Color: Light blue Size: F Price: 71,500 yen Made in Japan ■Comment from person in charge Lately, I’ve often heard people say that opportunities to wear denim are decreasing. Reasons for this include the fact that it stands out a bit in formal settings, such as a fashionable restaurant or hotel lobby, and the fact that incorporating denim gives the overall impression of a casual look. In addition, many people say that it is difficult to mix and match different outfits for various occasions, such as work or lunch meetings with mom friends. Furthermore, as people get older, more and more people feel that they can look more attractive by being conscious of a “proper look,” and they are worried that casual styles no longer suit them. Against this background, we decided to tackle the new theme of “dress-up denim.” ■Concept The multifaceted nature of a woman is expressed through the harmony and balance of different elements. We offer items that can be used in a wide range of situations, from daily to formal. Furthermore, by using year-round materials, we have created a design that can be enjoyed regardless of the season. With our motto of “Timeless wear, Stay chic,” we do not follow temporary trends, but rather offer beautiful clothes that will stand the test of time, and clothes that you will love for a long time. ■Brand Story Kojima denim has flourished based on the tradition of textile industries such as cotton farming and weaving that have been nurtured in this region since ancient times. That history is still alive today, and Kojima is recognized around the world as a sacred place for domestically produced denim and jeans. The indigo dye “Kojima Blue” is also widely known. On the other hand, even among many races, river races are special. Although it is useful for haute couture and bridal wear, it is rarely seen in everyday wear. The tradition of Kojima denim and the history of River Lace embody the philosophy of “Timeless wear, Stay chic.” Our brand values ​​domestic production, local production for local consumption, and tradition. Based on these values, we launched a brand centered around Kojima denim and river lace. ■Future outlook In addition to increasing recognition of “dress-up denim,” we aim to further expand the range of items that utilize denim and river lace materials. This allows us to provide sophisticated designs and a wide range of options to meet customer needs. ■Logo
https://prcdn.freetls.fastly.net/release_image/157365/4/157365-4-aba9eadd6b78cbab5f02f266b989faef-869×283.png ■Profile ELESSENCE Co., Ltd. Representative Director Valkeit Kaori I studied fashion in Japan and France, and after returning to Japan, I was involved in product planning at a wholesale manufacturer of apparel and accessories. As the MD of an apparel manufacturer, I was responsible for a wide range of product-related tasks, and in my planning position, I was involved in product marketing based on trend analysis and forecasting, and market research. ■Company profile Company name: ELESSENCE Co., Ltd. Address: 10F, 3-2-123 Umeda, Kita-ku, Osaka Representative Director: Valkeit Kaori Business details: Planning and sales of ladies’ apparel HP:
https://elessence.jp Online store: https://actrhea.com
https://prcdn.freetls.fastly.net/release_image/157365/4/157365-4-cc4b7d9b4588fa352a3e451395348bd8-1800×2700.jpg Balloon sleeve denim jacket
https://prcdn.freetls.fastly.net/release_image/157365/4/157365-4-9713a1c4a330e955af6b765388334fdb-3900×2600.jpg Balloon sleeve denim jacket
https://prcdn.freetls.fastly.net/release_image/157365/4/157365-4-3c23c1ace178df9da42ac013da8eb045-3900×2600.jpg Bustle tiered denim skirt (Front)
https://prcdn.freetls.fastly.net/release_image/157365/4/157365-4-15a97355dc6e2ee9f3acad6774384a73-3900×2600.jpg Bustle tiered denim skirt (Back)
https://prcdn.freetls.fastly.net/release_image/157365/4/157365-4-724591dadff933020ca3b08e27899622-3900×2600.jpg Shoulder ruffle river lace blouse
https://prcdn.freetls.fastly.net/release_image/157365/4/157365-4-5adcfe9fbad173eca83e26bde95b5412-1757×2700.jpg Front tuck silk denim dress
https://prcdn.freetls.fastly.net/release_image/157365/4/157365-4-bd27fbf82261569dd37c68cef0b6b1f1-3900×2600.jpg Front tuck silk denim dress (Sash ribbon)