Kanko School Uniforms Elle Girl x Kanko School Uniforms Event Report Changing the future of uniforms through t he power of fashion The winning group of the idea contest for “uniform items that can be used even on off days” has been decided

[Kanko school uniforms] El Girl x Kanko school uniforms Event report Changing the future of uniforms through the power of fashion The winning group of the idea contest for “uniform items that can be used even on off days” has been decided
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Kanko school uniform Press release: April 15, 2025 Elle Girl x Kanko School Uniform Event Report Changing the future of uniforms through the power of fashion The winning group of the idea contest for “uniform items that can be used even on off days” has been decided ~The winning group’s ideas will be commercialized! First time at ELLEgirl NextLAB! ～ Kanko School Uniform Co., Ltd. (Headquarters: Ekimotomachi, Kita-ku, Okayama City, President and CEO: Shigeru Ozaki; hereinafter referred to as Kanko School Uniforms), which supports children’s dreams and learning, collaborates with “ELLEgirl” (hereinafter referred to as ELLEgirl), which is operated by Hearst Fujingahosha Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Nicolas Floquet), and Kanko School Uniforms presents ELLEgirl on Wednesday, April 2, 2025. NextLAB “Changing the future of uniforms through the power of fashion” was held at the Tokyo Sugako School Uniform Co., Ltd. showroom (Higashi Nihonbashi, Chuo-ku, Tokyo). We will introduce the details of the event and comments from the award-winning groups.
https://prcdn.freetls.fastly.net/release_image/85588/187/85588-187-33544b5cb138fd951bd98f326455b465-948×474.png ■Event overview [First half] Talk session Theme: Changing the future of uniforms through the power of fashion Speaker: Toa Harada (member of girl group “Girls²”) Arisa Takeda (stylist) Tomoko Ueno (MC, radio DJ) [Second half] Idea contest Theme: Uniform items that can be used even on off days Judging: Kanko school uniform, El Girl Awards: Kanko School Uniform Award, Elle Girl Award Benefits: Commercialization of ideas, all team members who win the Kanko School Uniform Award will receive a product commercialized under the “ELLE ECOLE” brand ■Event details Event name: Ko Suga school uniform presents ELLEgirl NextLAB “Changing the future of uniforms through the power of fashion” Date and time: Wednesday, April 2, 2025 Reception starts at 13:00, 13:30-17:30 Venue: Tokyo Sugako School Uniform Co., Ltd. showroom (Jacois Building 3F, 2-2-5 Higashi Nihonbashi, Chuo-ku, Tokyo) Participants: 25 people Present: “ELLE ECOLE” handkerchief Sponsor: Sugako School Uniform Co., Ltd. From ELLEgirl
https://www.ellegirl.jp/egpr/pr-stories/a64394789/ellegirl-nextlab-report-kanko-gakuseifuku-2504/ ■Talk session The participants listened with interest to Mr. Harada’s experience of incorporating elements of uniforms into fashion, and Mr. Takeda’s “uniform talk,” which is widely used as a stylist in fashion magazines such as “ELLE” and “Elle Girl.” Ms. Harada also commented, “When I was in high school, school rules were strict and I couldn’t wear short skirts, but around second year I started to think that long skirts were cute.” Mr. Takeda gave an analysis unique to a stylist, saying, “With the Heisei retro and Y2K trends, tight fashion and sports mixes are gaining attention again.”
https://prcdn.freetls.fastly.net/release_image/85588/187/85588-187-8cd26e9cf43af65c476a1a3284bb6ae7-572×380.png Photo: Risako Sueyoshi
https://prcdn.freetls.fastly.net/release_image/85588/187/85588-187-c28d8fc609dd13a29c2f3500dde34586-910×599.png Photo: Risako Sueyoshi ■Idea contest Participants, mostly in their teens and 20s, formed into five groups and came up with ideas in three categories. Uniform clothing, accessories (socks, ties, ribbons, mufflers, hats, gloves, etc.), and bags (bags, pouches, pochette, etc.) were presented as topics, and each student used their own free ideas to discuss in groups what they thought would be fun to commercialize. Although we were meeting each other for the first time, we had something in common: “I like school uniforms” and “I like fashion,” so the discussion proceeded in a relaxed manner. Some participants brought their design drawings in advance.
https://prcdn.freetls.fastly.net/release_image/85588/187/85588-187-eb56285b34b24ede6eeb72d086be8d62-572×379.png Photo: Risako Sueyoshi
https://prcdn.freetls.fastly.net/release_image/85588/187/85588-187-8bd01db9b84c53a3b4c6436128cd760f-907×603.png Photo: Risako Sueyoshi
https://prcdn.freetls.fastly.net/release_image/85588/187/85588-187-901364f9362e48f6599758ee9a90840e-1015×1288.jpg ■ Kanko School Uniform Award Winner E Group [Judging comments] Atsunori Yoshikawa, Manager, Planning and Promotion Department, Sugako School Uniform Co., Ltd. I think Group E was the most realistic. They presented ideas for creating skirts with random width pleats, combining tight skirts with pleats, and customizing ribbons, overturning the school uniform manufacturer’s assumption that skirts should have uniform pleats. Although it is not possible to
commercialize all ideas, we would like to commercialize the ideas that are realistic. I hope you look forward to it.
https://prcdn.freetls.fastly.net/release_image/85588/187/85588-187-1f03a186da2bfb58db205e1c9c2b0f2c-566×755.jpg [Judging comments] “El Girl” Content Manager Ai Ishizuka For the skirt, there were ideas for making it plain and reversible, using ribbons that you can tie yourself, and changing the material of the necktie depending on the season, so that it can be used for hair arrangements as well. While being able to choose the fabric and color is unique to students, the bag also had the ability to attach a key chain, so it felt like it was packed with things that would have been nice to have.
https://prcdn.freetls.fastly.net/release_image/85588/187/85588-187-ce02444672e2dffd82da840246af4178-2025×2700.jpg ■ Kanko school uniform person in charge comment Sugako School Uniform Co., Ltd. Planning Promotion Department Taku Ohara Kanko school uniforms and ELLE have been collaborating with Lagardère Active Enterprises Japan Co., Ltd. in the fashion brand licensing business since 1999, developing the school wear “ELLE ECOLE” and providing uniforms to many junior high and high school students. In recent years, with respect for diversity and individuality, uniforms have been required to undergo major changes, such as becoming genderless, optional, blazers, and a significant increase in the number of items. It was a very valuable opportunity for me to experience the
sensibilities and ideas of the younger generation. I was surprised and moved to see that uniforms were a common item, and that even people meeting for the first time could have lively conversations. I’m looking forward to turning this idea into a product, and I’d like to continue to incorporate the opinions of many people, constantly update it, and deliver “the joy of uniforms.” ■Speakers
https://prcdn.freetls.fastly.net/release_image/85588/187/85588-187-1ab24028bf91c4ef6470445c5f602654-980×1471.jpg Toa Harada Born on April 2, 2005, from Kanagawa Prefecture. In 2019, she made her major debut as a girl performance group Girls². From 2020 to 2021, she appeared on TV Tokyo’s popular program “Oha Suta” and attracted attention as an “Oha Girl.” Currently, she is in charge of runways at fashion events and as a look model for brands, making use of her outstanding style. She is expanding her range of activities not only as an artist but also as a model. Her special skills are fashion styling and hair arrangement. Instagram:
https://www.instagram.com/girls2_toa_official/
https://prcdn.freetls.fastly.net/release_image/85588/187/85588-187-99fa5ba7b785db00eb6c626d9f4c94b0-980×1222.jpg Arisa Takeda stylist. She is active in a wide range of media, including fashion magazines such as ELLE and ELLEgirl, as well as advertisements and apparel brand catalogs. It is popular for its unique styling that mixes a sophisticated atmosphere, modern trends, and just the right amount of sweetness. Instagram:
https://www.instagram.com/arisatakeda/
https://prcdn.freetls.fastly.net/release_image/85588/187/85588-187-e8ded291d7f0ea059079e1401c4c5397-844×1125.png Tomoko Ueno MC, radio DJ. After working at an apparel and promotion agency, in her late 20s, she worked as a radio DJ and in the planning and PR business, while also running FITVIBES, a sports community led by women, and running an agent business. Established Soyons LLC in 2022. Currently in charge of FM FUJI’s Tuesday regular schedule. Instagram: https://www.instagram.com/tomokueno/ ■ELLEgirl “ELLEgirl” is the sister site of the international magazine “ELLE” and is an empowering media aimed at highly sensitive young people who help them find their own way of life through the latest information on fashion, wellness & beauty, and sports. As a real-time co-creation media with Generation Z influencers and opinion leaders, we provide readers with a “place” to think about their future through various touchpoints such as websites, SNS, videos, and events. In 2021, we will launch “ELLEgirl NextLAB”, a session to expand the future options of young people. We have produced many laboratory students who shine in a variety of fields. https://www.ellegirl.jp/ ■ELLE ECOLE A school wear brand developed in collaboration with Kanko School Uniforms and Lagardère Active Enterprises Japan in the fashion brand licensing business. Incorporating just the right French style and the spirit of ELLE, this collection of ELLE uniforms is exclusive to Japan and Korea in the world. ■Sugako School Uniform Co., Ltd. Founded in 1854 (Ansei 1). We are a school solutions company that works closely with children and all the people who support student life through school uniforms and gym uniforms, and solves various social issues.
https://kanko-gakuseifuku.co.jp/