Wacoal Co., Ltd. Wacoal’s unique design eliminates the wire in the center of the front, making it less painful! New release of La Miryu Bra for high school girls

[Wacoal Co., Ltd.] Wacoal’s unique design eliminates the wire in the center of the front, making it less painful! New release of [La Miryu Bra] for high school girls ​ Image
URL: Wacoal Co., Ltd. Press release: April 15, 2025 Wacoal’s unique design eliminates the wire in the center of the front, making it less likely to cause pain! New release of [La Miryu Bra] for high school girls
https://prcdn.freetls.fastly.net/release_image/9664/686/9664-686-28a6a05c741c5e12b9bf9d4ac041b6f7-800×601.jpg “Wacoal Junior” [La Miryu Bra] Product number: CFX461 Color: BU・GY・PI “Wacoal Junior”, developed by Wacoal Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture, President and CEO: Keisuke Kawanishi), will release “La Miryu Bra”, which naturally fits the round and voluminous busts of female high school students and is less likely to feel pain from wires, from April 11, 2025 (Friday) at stores nationwide and EC sites including the Wacoal Web Store. When we conducted a survey regarding wire bras (*), we found that
approximately 60% of women between the ages of 15 and 18 wear wired bras, and while they supported the functionality such as “bust silhouette” and “sense of stability,” there were also many comments such as “pain caused by wires,” “comfortable to put on,” and “tightness,” which were “concerns about the unique feeling of wearing wire bras.” This new product uses Wacoal’s unique design that prevents the wire from touching the center of the front, aiming for a comfortable fit that won’t cause pain. Furthermore, the back material has just the right amount of support, and the material on the skin side of the cup is sweat-absorbent and quick-drying, ensuring every detail is comfortable to wear. This junior’s bra has wire that gently fits the growing bust of high school students, which is difficult to fit with adult bras. In addition, we have a mature and cute type that incorporates tulle and rhinestones, and a simple type that won’t stand out under your outerwear, and we have created a design that can be worn comfortably according to your preference. The word “milieu” in the product name means “in the middle” in French. We named it [La Miryubura] with the hope that it reaches the “middle” of your body and heart. *Survey period: January 10th to 17th, 2025 Survey target: 93 women (15 to 18 years old) Survey method: Wacoal survey [La Miryubura] Product Site ​ [Product Overview] [La Miryu Bra] Tulle lace Product number: CFX461 Price: 5,720 yen (tax included) Size: (C, D, E) 65, 70, 75, 80, (F) 65, 70, 75 Color: BU (blue), GY (gray), PI (pink) A slightly sweet, light and mature design with delicate checkered lace layered with tulle. The rhinestones on the front shine elegantly, giving it a luxurious finish. *Patent No. 6928234
https://prcdn.freetls.fastly.net/release_image/9664/686/9664-686-181e53b9847da9c9f8d46e81e1e32ef8-1500×1920.jpg BU (Blue)
https://prcdn.freetls.fastly.net/release_image/9664/686/9664-686-8f2f33264ffef206f8e1ce8ab128f8b2-1500×1920.jpg GY (gray)
https://prcdn.freetls.fastly.net/release_image/9664/686/9664-686-b87dcd1cb992bb0ff8800eda8352b7a0-1500×1920.jpg PI (pink) [La Miryu Bra] Simple (scheduled to be released in June 2025) Product number: CFX460 Price: 5,390 yen (tax included) Size: (B) 65/70/75, (C/D/E) 65/70/75/80, (F) 65/70/75 Color: BL (black), BE (beige), IV (ivory) A simple and easy-to-use design that prevents lines from showing on your outerwear. *Patent No. 6928234 Image
URL: https://prcdn.freetls.fastly.net/release_image/9664/686/9664-686-036c4a65b78d6ee311bea70e61520b0a-1500×1920.jpg BL (Black)
https://prcdn.freetls.fastly.net/release_image/9664/686/9664-686-6af7f78e8b9ce65c997f9839e03f64c8-1500×1920.jpg BE (beige)
https://prcdn.freetls.fastly.net/release_image/9664/686/9664-686-763ba5e49b8697dcf35d01dd49a0f571-1500×1920.jpg IV (Ivory) Product features High school girls’ busts are in a period of growth. [La Miryu Bra] is designed to fit easily and naturally around the growing bust, which has become round and voluminous, and is comfortable to wear without causing any pain from the wire. Image
URL: https://prcdn.freetls.fastly.net/release_image/9664/686/9664-686-3c1408ef948fe3c2f220844936a3d458-640×800.jpg 1. Less painful, gentle and proper support The wire in the center front of the bra has been eliminated, and the design has been designed so that you won’t feel the pain of the wire. A wide wire is used for the cup part, and the soft material gently wraps around the growing bust. Furthermore, the anti-stretch material in the center front reduces lifting and pressure while maintaining a beautiful bust line. The back part is made of material that provides just the right amount of support, and supports your bust properly. 2.Smooth and comfortable The skin side of the cup is made of a cotton blend material that absorbs sweat and dries quickly. You can wear it dry and comfortably even in seasons where you tend to sweat.
https://prcdn.freetls.fastly.net/release_image/9664/686/9664-686-607fb984b44e81e875c6d0d24292a11d-640×800.jpg 3. Mature and cute design We are particular about not only function but also appearance, and we offer mature and cute types that incorporate tulle and rhinestones, as well as simple types that won’t show through your outerwear. The design has been designed so that you can comfortably wear it according to your preference. The strap is replaceable. You can also coordinate with junior shorts. [About “Wacoal Junior”] “Wacoal Junior” develops innerwear tailored to the mind and body of girls whose busts are just starting to grow. We support the first encounter with a bra with functionality that does not hinder physical growth and a design that is close to the feelings, in line with the delicate changes in the mind and body that occur as elementary school to high school students gradually approach adulthood. “Wacoal Junior” official website Wacoal Customer Center: https://www.wacoal.jp/support/