Intermestic Co., Ltd. Speaking of summer, Zoff! Glasses brand Zoff holds product exhibition “TOKYO SHOWCASE 2025 SS “EYE LOVE SUNGLASSES””

[Intermestic Co., Ltd.] Speaking of summer, Zoff! Glasses brand Zoff holds product exhibition “TOKYO SHOWCASE 2025 SS “EYE LOVE SUNGLASSES” ​
Intermestic Co., Ltd. Press release: April 15, 2025 Speaking of summer, Zoff! Glasses brand Zoff holds product exhibition “TOKYO SHOWCASE 2025 SS “EYE LOVE SUNGLASSES”” Great expansion of new lenses with new features! Approximately 300 types of new eyewear for the 2025 SS will be unveiled, including the first collaboration with the globally popular teddy bear-shaped figure “BE@RBRICK”!
https://prcdn.freetls.fastly.net/release_image/2864/801/2864-801-1d6bd1dcfac6ca3fc21d98c30fd8a46c-3900×2600.jpg The glasses brand “Zoff” held the 2025 SS exhibition “TOKYO SHOWCASE 2025 SS “EYE LOVE SUNGLASSES” for two days on April 10th (Thursday) and 11th (Friday), 2025. Continuing from last year, this exhibition featured approximately 300 sunglasses under the theme of “EYE LOVE SUNGLASSES” so that you can comfortably enjoy summer with Zoff sunglasses. In order to spread the culture of enjoying sunglasses not only as UV protection but also as a fashion item, and to positively change the Japanese people’s tendency to avoid sunglasses, we exhibited a lineup that can be enjoyed by a wide range of people, including sunglasses with trending light colored lenses and our first collaboration with the globally popular teddy bear-shaped figure “BE@RBRICK.” Products were introduced in five categories: “CASUAL”, “STYLISH”, “ACTIVE”, “TECH”, and “COLLABORATION”, making it easy to choose items according to fashion and occasion. Furthermore, as new lenses, we will introduce a new color lens “Color Photochromic Lens” equipped with a photochromic lens function, a “Polarizing Function Lens” with two types of polarizing function of 60% and 85% density, and a “High Contrast Lens” that cuts yellow light, which is the most dazzling color. We also have quizzes about UV care, sunglasses, and eyes. This was an opportunity to provide
easy-to-understand information so that people can incorporate sunglasses into their new summer habits. There will also be a “photochromic experience tunnel” where you can experience the functions of photochromic lenses. We held an experiential exhibit that recreated the environment of being exposed to ultraviolet rays inside a tunnel, allowing visitors to visually experience the effects of ultraviolet rays even for a short period of time.
https://prcdn.freetls.fastly.net/release_image/2864/801/2864-801-0ba3916a0fbedac4999af951d2777ddf-2289×500.png Approximately 680 media personnel and influencers visited during the two-day event. Inside the venue, influencers and media personnel had the opportunity to have fun and learn by finding their favorite sunglasses from a wide variety of sunglasses and taking on quizzes about UV rays, sunglasses, and lenses. In addition, a photo spot with a colorful and pop giant sunglasses motif will be set up near the venue entrance. Many influencers enjoyed taking photos, adding to the excitement of the venue.
https://prcdn.freetls.fastly.net/release_image/2864/801/2864-801-f95bb7ab73b15af13a1bc0c50da55d4f-2288×500.png ■Overview Name | “TOKYO SHOWCASE 2025 SS “EYE LOVE SUNGLASSES”” Date and time | Thursday, April 10, 2025, Friday, April 11, 2025
Location｜Tokyo Omotesando Contents｜More than 300 items on display, mainly new eyewear and new lenses for spring/summer 2025 ■About displayed products
https://prcdn.freetls.fastly.net/release_image/2864/801/2864-801-862c1cd21f971d5a0efb75ab06d9492f-3900×2600.jpg Summer is the season when people tend to worry about glasses slipping due to sweat and sebum.RUBBER TEMPLE’s temples that go over the ears are made of rubber material, which reduces the troublesome “glasses slipping” and provides a comfortable wearing experience. In addition, even in the summer when you tend to wear simple clothes, the temples are made of rubber and the front part is made of plastic, making it a great focal point for your coordination. In addition, the rubber has a finely pressed pattern, making it easy to use in a variety of situations, both on and off.