Letra POP ​​UP SHOP held at Sogo Hiroshima store! Mexican mercado bags are now available in stores.

【Letra】POP UP SHOP held at Sogo Hiroshima store! Mexican mercado bags are now available in stores. ​
Sora of Tokyo Co., Ltd. Press release: April 15, 2025 [Letra] POP ​​UP SHOP held at Sogo Hiroshima store! Mexican mercado bags are now available in stores. Letra POP UP SHOP will be open on the 1st floor of Sogo Hiroshima store from April 22nd (Tuesday) to May 22nd (Thursday).
https://prcdn.freetls.fastly.net/release_image/116313/14/116313-14-e76906be45deec4e91c10233c4b0cec4-940×1100.jpg Letra, a Mexican goods brand operated by Sora of Tokyo Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Masanori Kitajima), will open a POP UP SHOP on the 1st floor of the Sogo Hiroshima store located in Hiroshima City, Hiroshima Prefecture. The event will last approximately one month from April 22nd (Tuesday) to May 22nd (Thursday). This is your chance to actually pick up a Mercado bag, so please take advantage of it!
https://prcdn.freetls.fastly.net/release_image/116313/14/116313-14-6e4053fb7b2955fff38505554e3ba133-3900×3900.jpg ROMBO Metallic Blue (L)
https://prcdn.freetls.fastly.net/release_image/116313/14/116313-14-88df6613eb63d43600f5f52dfe142a5c-3900×3900.jpg We have designs that you can enjoy with your family and partner, regardless of age or gender. You are sure to find your favorite among the many types of Mercado bags. New colored leather steering wheel covers are now in stock
https://prcdn.freetls.fastly.net/release_image/116313/14/116313-14-51c5eefd2ca13820f8d08eddf06d3d00-1080×1080.jpg Leather steering wheel covers are popular every season. A leather handle cover that reduces the burden on your arms. New color green is available this season! There are many leather items available in the store that allow you to customize your Mercado bag. About Letra A brand that sells Mexican miscellaneous goods, with Mercado bags as its main product, which debuted in 2014.
https://prcdn.freetls.fastly.net/release_image/116313/14/116313-14-ba099ab394b449db39a68d8d7a25e205-2560×1708.jpg Cityscape of Oaxaca, Mexico photographed by our representative In the late 2000s, our representative Masanori Kitajima visited Mexico several times a year, fascinated by the energetic people and colorful cityscape. That’s when I discovered Mercado bags. Realizing the potential of the light and durable Mercado bag, we began importing and selling it domestically. From 2014 to the present, we have gradually expanded recognition of Mercado bags in Japan. (Purchase quantity comparison results / 2015: 1,200 pieces, 2024: 35,000 pieces) We want our customers to enjoy Mercado bags. Through our business, we will make a long-term contribution to the producers by passing on traditional Mexican techniques, creating vocational training opportunities in prisons, and stabilizing the lives of mercado bag artisans. These are our initiatives for Social Good. Letra POP UP SHOP Sogo Hiroshima store Event period: April 22nd (Tuesday) – May 22nd (Thursday) Location: Sogo Hiroshima store 1st floor Address: 6-27 Motomachi, Naka-ku, Hiroshima City, Hiroshima Prefecture 730-8501 Business hours: 10:00-20:00 Sogo Hiroshima store:
https://www.sogo-seibu.jp/hiroshima/ Letra Official WEB
SHOP：https://www.letratokyo.jp/ POP UP SHOP schedule:
https://www.letratokyo.jp/events/ [Company Profile] Company name: Sora of Tokyo Co., Ltd. Business description: Ladies’ apparel, fashion accessories Management brands: Letra, flower Date of establishment: August 1998 Representative director: Masanori Kitajima