[Sanyo Shokai Co., Ltd.] Collaboration between “Paul Stuart” and “OUR WACOAL” Cup In Dress T-shirts & Tank Tops released
Sanyo Shokai Co., Ltd. Press release: April 15, 2025 Collaboration between “Paul Stuart” and “OUR WACOAL” Cup In Dress T-shirts & Tank Tops released Achieving both a beautiful silhouette and comfort by making full use of tailored technology and anthropometric data
https://prcdn.freetls.fastly.net/release_image/9154/695/9154-695-3241c4e5c7fc176533caf1891e8fa939-1020×614.jpg “Paul Stuart” “OUR WACOAL” collaboration cup in dress T-shirt and cup in dress tank top The “Paul Stuart” women’s brand developed by Sanyo Shokai Co., Ltd. is available in two types, “Cup In Dress T-shirt” and “Cup In Dress Tank Top,” in collaboration with “OUR WACOAL”, a fashion brand born from Wacoal Co., Ltd.A total of 33 department stores and directly managed stores nationwide that carry “Paul Stuart” women’s items, as well as Sanyo Shokai’s official online store “SANYO ONLINE STORE” It will be released on April 15th at “Online Store”. “OUR WACOAL” is a fashion brand from Wacoal that was born in 2023. Cup-in wear, the core item of “OUR WACOAL,” integrates Wacoal’s unique cups into clothing to create a beautiful look and body line, allowing you to enjoy wearing it alone or with other outfits. In this collaboration, “Paul We have developed dress T-shirts and dress tank tops as new cup-in wear, featuring a body design that reflects Stuart’s strength in tailoring techniques. Both products pursue comfort and beautiful silhouettes through the three-dimensional structure used in jackets and other items. The cup part uses a unique pattern developed based on Wacoal’s anthropometric data. By
integrating the cup and clothing, we have created T-shirts and tank tops that are both comfortable and beautiful, responding to concerns about underwear when worn. Cup in dress T-shirt special page ■Product development background “Paul Stuart” proposes attire for working women, and offers many items especially for female executives such as managers. In response to the recent intense heat, we have developed a cut-and-sew product that can be used as an inner layer when wearing a jacket under the scorching sun.In particular, the “Dress T-shirt” released in the summer of 2024 has a body design that reflects tailored technology in the T-shirt and a collar that rises toward the rear to prevent stains on the back of the jacket’s collar, and has been well received by customers who need to wear a jacket even in the summer. The first production run sold out, and it became so popular that additional production was made, and it became a standard product. On the other hand, since jackets are often taken off when traveling, we have found that there is a growing need from customers for things such as preventing underwear from showing through when wearing T-shirts and eliminating the unevenness of the back caused by underwear. In order to address these customer concerns, we began developing tops with high-quality cups that have both the value of clothing and the functionality of underwear. We have a track record of collaboration in the past with Wacoal, which has a long history of researching measurement data on women’s bodies and has advanced development technology for innerwear. In 2002, our company collaborated with Wacoal to develop a body for producing products for women in their 40s and 50s. At that time, the body used for product production was a body with nude dimensions based on JIS size. These dimensions cover changes in a woman’s body shape due to aging, but do not take into account the fact that women wear underwear such as foundation (bras and girdles) to correct their body shape before putting on clothes. The new body we developed leverages data and know-how from our engineering department and Wacoal’s Human Science Research Institute to reflect the size adjustment through underwear that compensates for the average size of women in their 40s and 50s. Furthermore, we took into account the curve of the upper body when wearing 4-5cm heels, which is considered common for women of the same age, and the body was revolutionary compared to previous models.
https://prcdn.freetls.fastly.net/release_image/9154/695/9154-695-6167c96dc1055baefcbd8effb1f550a9-673×977.jpg Body jointly developed with Wacoal (from 2002 documents) ■ “OUR About the collaboration with “WACOAL” “OUR WACOAL”, which we collaborated with this time, is a fashion brand from Wacoal that was born in 2023. The core item, cup-in wear, is a new type of clothing that transcends the boundaries between clothing and underwear.By integrating Wacoal’s unique cups into clothing, it creates a beautiful look and adjusts the body line. By combining Wacoal’s anthropometric data, underwear development technology, and fashion, we propose clothing that is both highly practical and fashionable. This collaboration was made possible by the affinity between the brands “Paul Stuart” and “OUR WACOAL” and their commitment to clothing and manufacturing approaches. “OUR WACOAL” official brand page https://www.wacoal.jp/ourwacoal/ ■Product features Both the Cup In Dress T-shirt and Cup In Dress Tank Top products are made with high-quality materials and sophisticated designs, and we aim to create highly complete tops with cups that have both value as clothing and functionality as underwear. This material uses compact yarn with less fuzz, even among cotton, and is
characterized by its soft texture and feel. It has been mercerized to give it a silk-like shine, giving it a smooth surface. It has just the right amount of stretch and is comfortable to wear. ・Body design reflecting tailored technology
https://prcdn.freetls.fastly.net/release_image/9154/695/9154-695-79965e9215e54360d8fd6dda0432ac2f-983×1229.jpg “Paul Stuart” cup in dress T-shirt ・Specially designed collar design The most important feature of the dress T-shirt is that it has a clean crew neck when viewed from the front, and the collar rises towards the back. With this specification, it is designed to maintain a beautiful balance with the collar of the jacket or outerwear, while also preventing stains on the back of the jacket’s collar due to sebum. ・Pattern that follows the structure of the jacket A regular T-shirt has the same size in the front and back, but a dress T-shirt follows the structure of a jacket, with a compact front and a large back (back width). This will make it look neater and feel better when worn. ・Three-sided structure that looks neat Normally, T-shirts are sewn in two pieces, a front piece and a back piece, but by creating side sides called saibara, a three-sided three-dimensional structure that fits the body is achieved. Having a narrow belly makes it look neat when viewed from the front, and makes the waist look beautiful. ・Internal structure that maintains a beautiful bust line Adopts an internal structure created based on Wacoal’s long-standing human body measurement data. The carefully developed left and right integrated molded cups provide both comfort and a beautiful bust line. The cup structure is joined by slightly overlapping the shoulder fabric of the dress T-shirt and sewing (fluttering) it together, making it easier to move when worn, creating a beautiful look and body line.
https://prcdn.freetls.fastly.net/release_image/9154/695/9154-695-190ede3c827e2a3d27449065595d3e56-1920×2496.jpg
https://prcdn.freetls.fastly.net/release_image/9154/695/9154-695-4e4eb856f6d7ab50b86831f138fe5e65-1920×2386.jpg The under part has a free-cut design with no elastic, so you won’t notice the difference in the back that is typical of underwear, and it won’t slip up easily. ■Product overview
https://prcdn.freetls.fastly.net/release_image/9154/695/9154-695-52657ffca4db815f42a6192b6f4f11df-1928×2700.jpg “Paul Stuart” cup in dress T-shirt
https://prcdn.freetls.fastly.net/release_image/9154/695/9154-695-df6c74b9bb66b0048c0ed9ece9e531f3-1929×2700.jpg “Paul Stuart” cup in dress tank top Product name: Cup in dress T-shirt, cup in dress tank top Material: Main body 100% cotton Color options: white, black Size: 6, 8 Price including tax: T-shirt ¥18,700, tank top ¥15,400 Our product number: T-shirt K1P03-561, tank top K1P04-561 ■Sales channel ・Paul Stuart Aoyama Main Store (1st floor, The Argyle Aoyama, 2-14-4 Kita-Aoyama, Minato-ku, Tokyo) ・32 women’s clothing departments in department stores nationwide ・”Paul Stuart” brand official website & store:
https://store.sanyo-shokai.co.jp/pages/paul_stuart ■ “Paul About “Stuart” Paul Stuart was born on Madison Avenue in New York in 1938. We offer a “contemporary classic” style that combines British tradition and Ivy League style.
https://prcdn.freetls.fastly.net/release_image/9154/695/9154-695-d367793ebd8ee1082cf3107adba922f0-1600×750.jpg “Paul Stuart” Women’s Spring 2025 Visual Brand
page:https://store.sanyo-shokai.co.jp/pages/paul_stuart
Instagram:https://www.instagram.com/paulstuartjapan/
Facebook:https://www.facebook.com/PaulStuartJapan/ X :
https://twitter.com/paulstuartjapan ■ “OUR About “WACOAL” Wacoal’s fashion brand proposes that you can wear clothes more freely and in your own way. We offer stylish and comfortable items, with a focus on cup-in wear that can serve as both clothes and underwear in one piece, expanding your styling options. Yoshiko Hitotsuyama, who is active as a stylist, will serve as the creative director, combining the underwear development technology that Wacoal has accumulated with the knowledge of fashion specialists. We pursue both high practicality and fashion. Brand page:https://www.wacoal.jp/ourwacoal/
Instagram:https://www.instagram.com/ourwacoal_official/ More
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