Aww Premium line “yŪ” that “rediscovers the charm of Japan” is born. Boston bag made of bamboo leathe r made from abandoned bamboo forests in Tokushima is now available.

[Aww] Premium line “yŪ” that “rediscovers the charm of Japan” is born. Launch of Boston bag made of bamboo leather made from abandoned bamboo forests in Tokushima by ​
Moved Co., Ltd. Press release: April 15, 2025 Travel brand Aww launches a premium line “yŪ” that “rediscovers the charm of Japan” Launch of Boston bag made of bamboo leather made from abandoned bamboo forests in Tokushima The travel brand “Aww”, which proposes heart-pounding trips, will release “PREMIUM WEEKEND BOSTON BAG” as the first product of the premium line “yŪ”, which is based on the concept of “rediscovering the wonders of good old Japan”, at the Aww official online store from Tuesday, April 22, 2025.
https://prcdn.freetls.fastly.net/release_image/57888/49/57888-49-aa68662285b0ebf856def162bc7e0f4c-1440×640.jpg More than just sustainability, make “circulation” and “comfort” your travel partner The word “yŪ” has the meanings of “you,” “connection,” and “comfort,” and it was born out of a desire to reexamine Japanese spirituality with the sensibilities of a modern traveler and rediscover the charm of good old Japan. We use made-in-Japan raw materials that give you a feel of Japanese nature. Nowadays, sustainability has become widely valued, and we not only use eco-friendly raw materials, but also face the issues behind those materials through manufacturing, and rediscover the beauty that lies within, proposing “sustainability that will leave a lasting impression on your heart.”
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https://prcdn.freetls.fastly.net/release_image/57888/49/57888-49-b076e8712a6a4534f49e9efdd6e8d251-3900×2600.jpg The first item is BAMBOO LEATHER, which was born from an abandoned bamboo forest in Tokushima Prefecture. Bamboo has been deeply connected to the lives of Japanese people. However, as demand for fast-growing bamboo declines, abandoned bamboo forests that are not properly managed are expanding, resulting in excessive bamboo reproduction, causing destruction of ecosystems, erosion of farmland, and increased risk of landslides. The “PREMIUM WEEKEND BOSTON BAG”, the first product of the premium line “yŪ”, is made from “bamboo leather” made from recycled bamboo generated during the bamboo forest maintenance process. Bamboo is produced in Anan City, crushed in Naka Town, and processed into leather in Naruto City, making it a Japanese-made material that is manufactured in Tokushima Prefecture.As it is artificial leather, it is more durable than synthetic leather, has a luxurious feel, and is highly deodorizing.
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https://prcdn.freetls.fastly.net/release_image/57888/49/57888-49-1635a1392fe16e63a8934ebb8b80b733-3900×2499.jpg The design is based on Aww’s most popular item, “Cactus Vegan Leather Weekend Boston Bag,” and has been updated with attention to detail, such as the bottom studs, bottom plate, side pockets, key holder, and accessory case that is unique to the premium line. By picking up a bamboo leather item, it is an item that asks you to live in harmony with Japan’s nature, culture, and the current situation. PREMIUM WEEKEND BOSTON BAG
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https://prcdn.freetls.fastly.net/release_image/57888/49/57888-49-335bcae12094764d7a46420e1148646b-805×805.jpg Color: Black, off-white, beige, green Price: 48,500 yen (tax included) Material: Bamboo leather Capacity: 30L Product features: • Made with bamboo leather recycled from abandoned bamboo groves in Tokushima Prefecture Delivers a leather-like feel and durability, with a high deodorizing effect • Large capacity size (30L) perfect for weekend trips • With the zipper fully open, you can see what’s inside at a glance • Equipped with multiple storage pockets (PC pocket that can store up to 16 inches, with key holder) • Can be attached to carry bar • Comes with an accessory case that can be attached in 2 ways “PREMIUM WEEKEND BOSTON BAG” will be sold at Aww official online store (https://aww-travel.com/). [About Aww] A travel brand born in 2020 that proposes heart-pounding trips to discover yourself as yet undiscovered. By providing carefully selected travel products such as suitcases, we offer a new lifestyle centered on “travel” that is not bound by existing frameworks. The brand name “Aww” comes from the English exclamation (slang) used to express the momentary emotion of being touched by a beautiful scenery or experience encountered during a trip. As part of our activities to support sustainable travel, we are implementing the “Aww Recycle Program,” which collects and reuses suitcases that are no longer needed. Website:
https://aww-travel.com/ Instagram @awwtravel_official:
https://www.instagram.com/awwtravel_official/ ■Aww operates the “Aww Community” where people who like to travel share information that is actually useful. Community Instagram account: @awwtravel_community https://www.instagram.com/awwtravel_community/ [Inquiries regarding this matter] Moved Inc. Email: pr@movedinc.com Tel: 050-6872-4316