[UNBY Co., Ltd.] A new gray color is now available from AS2OV’s popular series “STANDARD SERIES”.
UNBY Co., Ltd. Press release: April 15, 2025 A new gray color is now available from AS2OV’s popular series “STANDARD SERIES”. On sale at UNBY STORE official online and UNBY STORE direct stores.
https://prcdn.freetls.fastly.net/release_image/140235/51/140235-51-07c1afcf54b097aa33fc9ae5020f0165-3900×2599.jpg A new gray color will be released from the popular series “STANDARD SERIES” of the bag brand “AS2OV” produced by UNBY Co., Ltd. (Headquarters: Sanda City, Hyogo Prefecture / Tokyo Office: Jingumae, Shibuya-ku, Tokyo / Representative Director and President: Daichi Fujimatsu). It will be sold sequentially at AS2OV’s directly managed store UNBY STORE, UNBY official online store, and select retailers. | What is AS2OV
https://prcdn.freetls.fastly.net/release_image/140235/51/140235-51-9c8fc471c1726ec72fd9ec15360badd1-1200×800.jpg -What you can design from experience points- The products created by experienced bag designers are based on basic designs and have thoughtful functionality such as pockets and storage that suit the belongings of modern people. -Theme of “Sharing Values”- We want more people to experience our high-quality products. With this in mind, the brand name “AS2OV” was born, an acronym for “A SHARED SENSE OF VALUE”. – In search of the ideal material and manufacturing environment – AS2OV’s design begins with the selection of good materials, just like cooking. We develop original fabrics in collaboration with fabric brands and fabric manufacturers. We also understand the specialties of domestic and overseas factories and select factories that match the items we want to make. By sending in parts collected from all over the world and leather from Japanese tanneries, and making them in factories with capital investment, we are able to deliver even better products. | What is STANDARD SERIES
https://prcdn.freetls.fastly.net/release_image/140235/51/140235-51-f9fa965c01053280f76749dd053deb8c-2699×2700.jpg As the name suggests, the “STANDARD SERIES” released last year is a series that expresses the “standard and royal road” of bags through the filter of AS2OV. Incorporating functional gimmicks and accents unique to AS2OV into a universal design, Although it looks familiar, you will be surprised at how easy it is to use. We have a lineup of such bags.
https://prcdn.freetls.fastly.net/release_image/140235/51/140235-51-23196d03c0777c7698e30d80c59d4988-2297×1343.jpg The fabric is CORDURA(R) nylon fabric, which was specially developed. By coating it with “FINE TEX”, it is a material that has excellent moisture permeability and waterproofness, with a water pressure resistance of 7,000 mm and a moisture permeability of 5,000 mm to 7,000 g/m2/24rs. Although it is a nylon thread created by a unique combination of threads, it has a cotton-like feel like a single fiber, which is a characteristic of AS2OV. | Refreshing new colors for spring and summer
https://prcdn.freetls.fastly.net/release_image/140235/51/140235-51-ef40eb7ea87dac43024af1af8cd715e5-3900×2599.jpg The new color released from the “STANDARD SERIES” is a spring/summer gray. Most men’s bags come in dark tones such as black, navy, and khaki, but since this is an item with a standard design, a slightly twisted color scheme is also appealing.
https://prcdn.freetls.fastly.net/release_image/140235/51/140235-51-ec136cf4430b991c18e1ff01168b876c-2000×2000.jpg The interior is a vivid purple, making it an accent when you see it from the outside or when you open the zipper.
https://prcdn.freetls.fastly.net/release_image/140235/51/140235-51-b34907c80ca8e1e9df6edc59e89816c6-2000×2000.jpg DAY PACK ¥28,600 tax included
https://prcdn.freetls.fastly.net/release_image/140235/51/140235-51-811ae8113dc599530c591aebee342ddc-2000×2000.jpg SACOCHE ¥13,200 tax included
https://prcdn.freetls.fastly.net/release_image/140235/51/140235-51-28dc19fc59a99fb9efdab00482419f13-2000×2000.jpg MESSENGER ¥30,800 tax included
https://prcdn.freetls.fastly.net/release_image/140235/51/140235-51-84f7928c96ca77098b50efce5d8e365a-2000×2000.jpg MOBILE POUCH ¥8,250 tax included
https://prcdn.freetls.fastly.net/release_image/140235/51/140235-51-eab1750fab713411c866d81cd00b939c-2000×2000.jpg TOTE SHOULDER S ¥24,200 tax included
https://prcdn.freetls.fastly.net/release_image/140235/51/140235-51-b756d26fb217a58ee3b1e9029a7e86b4-2000×2000.jpg TOTE SHOULDER L ¥26,400 tax included
https://prcdn.freetls.fastly.net/release_image/140235/51/140235-51-8c940e2d6d829ed46c3f08ebd72e97eb-2000×2000.jpg PACKABLE DRINK HOLDER ¥6,050 tax included Click here for the online store.
https://prcdn.freetls.fastly.net/release_image/140235/51/140235-51-859c3d3807eb4a2ae4a720b3860daa62-600×600.jpg UNBY Co., Ltd. was founded in 2013 by master-piece director/designer Daichi Fujimatsu. Develops original brand “AS2OV”. Opened the first directly managed store “UNBY GENERAL GOODS STORE” in Ura-Harajuku, and opened a directly managed store of “Cote&Ciel”, a Japanese distributor. Became the Japanese agent for outdoor brands “MINIMAL WORKS” from Korea, “NATIVE UNION” and “CABIN ZERO” from the U.K. In 2021, Aono Dam Memorial Hall will be operated as the flagship store of UNBY’s directly managed store through a public recruitment by Sanda City, Hyogo Prefecture.
