Onward Holdings Co., Ltd. “CRAHUG”, which connects Japanese craftsmanship and easy living, will start sell ing collaboration bags with model Naoko Hamashima and lifestyle brand “NIZYU KANO” from Kanagawa on Wednesday, April 16th.

[Onward Holdings Co., Ltd.] “CRAHUG”, which connects Japanese craftsmanship and easy living, will start selling collaboration bags with model Naoko Hamashima and lifestyle brand “NIZYU KANO” from Kanagawa on Wednesday, April 16th ​
Onward Holdings Co., Ltd. Press release: April 16, 2025 “CRAHUG”, which connects Japanese craftsmanship and easy living, will start selling collaboration bags with model Naoko Hamashima and Kanagawa-based lifestyle brand “NIZYU KANO” on Wednesday, April 16th. “CRAHUG” (URL: https://www.crahug.jp/), which connects Japanese craftsmanship and easy living, is developed by Onward Digital Lab Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Satoshi Yamashita), and is a brand that connects Japanese craftsmanship and easy living. We have jointly developed a
collaboration bag with “KANO” and will start selling it from Wednesday, April 16th.
https://prcdn.freetls.fastly.net/release_image/33942/189/33942-189-1c73b9a8ac43eaac18d1839fb99a253f-2500×1500.jpg “CRAHUG” is a project that works with factories all over Japan to think about sustainable manufacturing and to spread the message of caring and kind living to the world. In addition to supporting Japanese factories and producers with product sales and promotion, we also provide original brand development support. Ms. Hamashima is active as a model in magazines and on TV, and her natural and unpretentious lifestyle is supported by her social media and essay writing. Mr. Hamashima, who has always felt the goodness of Japanese manufacturing, resonated with the manufacturing of “NIZYU KANO” and the collaboration was realized. “NIZYU KANO” is a lifestyle brand based in Kanagawa Prefecture, and “CRAHUG” has been providing sales support since July 2024. This collaboration item is a companion tote bag that embodies the thoughts of “NIZYU KANO,” which has its strengths in making use of distinctive domestic materials and techniques, and Mr. Hamashima, who values ​​spending his days in a good mood. This product will go on sale from April 16th (Wednesday) on Onward Group’s official mail order site “Onward Closet.” “CRAHUG” journal special page:
https://www.crahug.jp/ja/post/20250416_hamajicollab ■Product overview
https://prcdn.freetls.fastly.net/release_image/33942/189/33942-189-1915cfe88c995773bcd4043987b2c8a4-1344×896.png [Hamaji collaboration] Airy tote bag
https://prcdn.freetls.fastly.net/release_image/33942/189/33942-189-9bf24d4e66becad7928a592b9b69ecab-1344×896.png [Hamaji collaboration] Airy tote bag [Hamaji collaboration] Airy tote bag A lightweight yet reliable tote bag that can be used in a variety of situations. Although it is a very light nylon fabric, it has been specially treated so it has firmness and can stand on its own even if you put it down. The main body is made of domestically produced nylon fabric and colored with environmentally friendly dyes. It is water-repellent and can repel some rain. Each item is sewn one by one by domestic craftsmen. Available in three sizes and three colors, you can choose your favorite bag depending on the occasion, coordination, amount of luggage, etc. Color: pink, dark gray, light gray Size: S/M/L Sales price: S size ¥17,490 M size ¥19,690 L size: ¥21,890 *All prices include tax Product page: S size
https://crosset.onward.co.jp/items/443_NIZY3202S M size
https://crosset.onward.co.jp/items/443_NIZY3202M L size
https://crosset.onward.co.jp/items/443_NIZY3202L “CRAHUG” WEB journal site special page: https://www.crahug.jp/ja/post/20240426_hamajicollab ■ Naoko Hamashima Profile
https://prcdn.freetls.fastly.net/release_image/33942/189/33942-189-d81181fd2a289c2824d0b6f31e99194e-1344×896.png Born in 1976. Although she is larger than life, she has an outstanding fashion sense and is very popular for her innocent smile that makes everyone around her happy. In addition to being active in a wide range of media such as magazines and television, she is also struggling every day as a mother of one child. [Comment from the person] If it’s a special bag. I want it to be easier to organize, and I want it to be more independent. We have created a tote bag that is as light as a feather and can be carried stress-free while lifting your mood! It has become an item that will enrich and enrich the lives of the people who own it! ! ■About “NIZYU KANO” A lifestyle brand launched by a couple who have studied design and crafts. Each of them has design experience at a bag manufacturer, and pursues a form that combines simplicity and ease of use. We offer products that can be worn by people of all ages and genders. We manufacture products with a focus on domestic production, making use of unique domestic materials and techniques. The brand name comes from the “Nijukanou knot”, a decorative knot tied to Japanese amulets. We continue to create products with the aim of providing value beyond the physical form for those who use them. “NIZYU KANO” official website: https://nizyukano.com/ Sales page: https://crosset.onward.co.jp/items?bc=443&du=2&pp=120&st=1 ■ “CRAHUG” Overview It started in August 2021 with the aim of stabilizing the business foundation by supporting factories and producers across the country who want to build sustainable business models through self-selling and self-reliance. Kanako Kajiwara, a textile designer and representative of KAJIHARA DESIGN STUDIO Co., Ltd., serves as the creative director. We are providing sales support under two collaboration plans: a sales collaboration plan that supports sales and promotion of existing products on the group’s official fashion mail order site “Onward Closet,” and a branding plan that supports the development of new products as original brands of partner factories.From April 2022, we have also started cross-border sales of some products to users in Taiwan. *Press release “CRAHUG,” a new direct sales business by producers, launched (as of August 19, 2021) URL: https://www.onward-hd.co.jp/release/2021/pdf/20210819_2.pdf Official online site: https://crosset.onward.co.jp/shop/crahug WEB journal site: https://crahug.jp Official instagram:
https://www.instagram.com/crahug.official/ Official YouTube: https://www.youtube.com/channel/UCWleUHrVDyog87C34kfJ92w