Sanyo Shokai Co., Ltd. Campaign commemorating the 20th anniversary of the birth of the “AMACA” brand

[Sanyo Shokai Co., Ltd.] Campaign commemorating the 20th anniversary of the birth of the “AMACA” brand ​
Sanyo Shokai Co., Ltd. Press release: April 16, 2025 Campaign held to commemorate the 20th anniversary of the birth of the “AMACA” brand ～Various measures including “Licca-chan” ambassador project～
https://prcdn.freetls.fastly.net/release_image/9154/692/9154-692-67b991f1a1f8f8d5e4903c1cd3a67bc5-567×523.jpg 20th anniversary logo
https://prcdn.freetls.fastly.net/release_image/9154/692/9154-692-a73bd44be8795ca53538336470fb7d67-1600×750.jpg “Licca-chan” ambassador project “Wrapped in AMACA feat. Licca AMACA, a women’s brand developed by Sanyo Shokai Co., Ltd., will celebrate its 20th anniversary in 2025. To commemorate the 20th anniversary, various measures are planned at AMACA stores and official brand sites and stores nationwide. An ambassador project with “Licca-chan” (sold by Takara Tomy Co., Ltd.), which has been loved by a wide range of generations for many years, will be held for a limited time from Wednesday, April 16, 2025 to Thursday, May 15, 2025. In addition, commemorative products will be sold using Liberty Fabrics’ Tana Lawn material from the British company Liberty, which has been working on the AMACA brand since its inception. The official brand website and store will carry out a variety of projects to connect customers with AMACA, including posting special content introducing anniversary piece products commemorating the 20th anniversary. “AMACA” 20th anniversary page https://store.sanyo-shokai.co.jp/blogs/feature/ama-20th-20250114 ■About “AMACA” 20th anniversary project ● “Licca-chan” ambassador project “Wrapped in AMACA feat. Licca” Wednesday, April 16, 2025 – Thursday, May 15, 2025 “Licca-chan”, who was born in 1967 and is loved by a wide range of generations, will appear as a special ambassador to commemorate the 20th anniversary of “AMACA”. Six styles of clothing with the same design as the actual products released by AMACA from March to May were created for LICCA-chan, and LICCA-chan wore them for a photo shoot. The delicate Licca-sized clothing, hats, and AMACA shopping bags are all handmade by Sanyo Shokai’s Industrial Technology Department employees. Licca-chan is dressed in AMACA’s latest spring/summer 2025 fashions, such as a shirt dress made of the original Liberty fabric “Ribbon Medallion” and a refreshing Liberty print blouse and skirt.From April 16th (Wednesday) to May 15th (Thursday), Licca-chan will appear on the brand’s official website and store’s 20th anniversary page and official Instagram, as well as visiting AMACA stores at major department stores nationwide. “Wrapped in AMACA feat. Licca” special page
https://store.sanyo-shokai.co.jp/blogs/feature/ama-collab25ss-20250416 Example of style created for Licca-chan *All prices include tax
https://prcdn.freetls.fastly.net/release_image/9154/692/9154-692-73aec9cfb6ccceb579fc8c34d8e4c068-750×1180.jpg “Licca-chan” wearing “AMACA” coordination (wear and doll not for sale)
https://prcdn.freetls.fastly.net/release_image/9154/692/9154-692-211418df7db65a7eb98dba6e313c51eb-750×1180.jpg Blouse ¥29,700 Skirt ¥33,000 Knit Bolero ¥24,200 All “AMACA” Image
URL: https://prcdn.freetls.fastly.net/release_image/9154/692/9154-692-be89841179138a71846cf459b19eee8a-750×1180.jpg “Licca-chan” wearing “AMACA” coordination (wear and doll not for sale)
https://prcdn.freetls.fastly.net/release_image/9154/692/9154-692-191a91f5b3a24cde0fa2f00a73b0fa23-750×1180.jpg Cotton cut and sew ¥19,800 Check skirt ¥29,700 Necklace ¥12,100 All “AMACA” ■About Licca-chan (Seller: Takara Tomy) Licca-chan, a dress-up doll created in 1967, has always reflected the times and trends and released products that give form to children’s aspirations and dreams. You can enjoy “pretend play” and “fashion play” using things like dresses and houses, and the feature is that profiles such as age, family, friends, etc. have been set since its release. In recent years, LICCA-chan has been developing a brand that is loved by adults who have lived with LICCA-chan, and is expanding her career as a celebrity. LICCA-chan’s own SNS has also become a hot topic of discussion. Official website https://licca.takaratomy.co.jp/ Official SNS @bonjour_licca https://x.com/bonjour_licca
https://www.instagram.com/bonjour_licca Official YouTube Channel “Licca-chan Official Channel”
https://www.youtube.com/@Licca-chan_official ●～LIBERTY “Tana Lawn Tour”～ “Tana Lawn”, which is made of 100% cotton and has a silk-like shine and smooth feel, is a high-quality cotton fabric that represents Liberty Fabrics, owned by Liberty Company in the UK. It has been a best-selling material for 20 years since the creation of the AMACA brand. To commemorate our 20th anniversary, we will be holding a “Tana Lawn Tour” where we will release one blouse pattern every month using this “Tana Lawn” material. For the “Tana Lawn Tour”, you will receive 1 point of AMACA official LINE stamp for each eligible product purchased, and customers who earn 6 points will receive an “original bear” made by selecting their favorite pattern from the materials used in the “Tana Lawn Tour”. In addition, the “Celebrate 20th Anniversary” page on the “AMACA” official website and store features a special page for “Tana Lawn” and is updated from time to time. Tana loan special site
https://store.sanyo-shokai.co.jp/blogs/feature/ama-20th-20250114#tanalawntana
https://prcdn.freetls.fastly.net/release_image/9154/692/9154-692-bc542a3089685dd31484753ce703a8ba-1080×1080.jpg LIBERTY Tana Lawn Tour April
https://prcdn.freetls.fastly.net/release_image/9154/692/9154-692-92267d8bc14b1080e3082825de8bead2-1080×1080.jpg April’s “Tana Lawn” material “Conservatory Fruit” pattern blouse ¥29,700
https://prcdn.freetls.fastly.net/release_image/9154/692/9154-692-83df7820667a5671b5ef6fd0003668db-2496×2495.jpg Original bear as a gift ●Special web content ~ More moments that will brighten your heart ~ “Celebrate 20th Anniversary”, which is currently available on the “AMACA” official website and store, will feature special content featuring model Hiroko Hatano showing how to wear the “AMACA” Spring/Summer 2025 collection three times in March, April, and June. For the first time in March, with the theme of “Spring Liberty,” we are publishing an article featuring the anniversary print “Ribbon Medallion,” which we originally created in collaboration with Liberty in the UK.
https://prcdn.freetls.fastly.net/release_image/9154/692/9154-692-0328e3f976007583d968e9a939af801d-1000×600.jpg Special web content site
https://store.sanyo-shokai.co.jp/blogs/feature/ama-20250314 ■About “AMACA” Concept: “Standard with spirit” for adult women who enjoy the atmosphere of the times while having their own style. For basic items with a classic appeal, we look for high-quality materials and sophisticated details, and add just the right amount of trendiness to each season. We also pay attention to high-quality artisan work that tickles the fashionable spirit of adult women, and select products from up-and-coming creators from Japan and abroad. Sales channel: Department stores, EC Brand start year: 2005 ■”AMACA” official website & store https://store.sanyo-shokai.co.jp/pages/amaca ■Instagram @amaca_official https://www.instagram.com/amaca_official/